INDEX

Chapter-I 1) Introduction 2) Literature Review 3) Statement of the problem 4) Purpose of the study 5) Scope of the study 6) Objectives of study Chapter-II 1) Organization Profile 2) Organization Chart 3) Sampling 4) Research Design Data Collection Methods 5) Measuring tools. Chapter-III 1) Result & discussion with graphs & charts. 2) Summary, conclusion, & a proposed action plan with resource requirements and projected benefits to the organization. Chapter-IV 1) Appendix Questionnaire 2) Bibliography

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INDUSTRY OVERVIEW

THE HISTORY OF INSURANCE: As with so many things in so many facts of our life, insurance too was born out of a primal need and shaped by socio economic realities of the time. The story goes back to around 2100 BC, the time ancient civilization of Babylon and a business practice called bottomry. For all practical purposes a form of marine insurance, bottomry enabled ship owners to borrow money against their ships to pay for the trip. With piracy rampant of high seas, traders and seafarers were reluctant to sale to other lands for fear of their lives and goods. Bottomry gives them some semblance of security. The arrangement was only if their ship returned did trader have to repay the loan, along with interest, which was pegged at an above market rate for risk covered. So, if their ship failed to make it back they did not have to repay the loan ,there by covering some or all the loss.

ORIGIN: With the marine rout being the bedrock of trade and commerce in those days, the practice of bottomry evolved and spread. With the growth towns and trade in Europe, medieval guilds (group organized on the basses of some common objective like traders) pooled in money to protect their members from loss by fire and ship wreck, to pay ransom if they were captured by pirates and to provide burial and support in sickness and poverty. By the middle of 14th century, as evidences by earliest known insurance contract (Genoa, 1347) marine insurance was common among maritime nations of Europe. Lioyds of London the largest marine insurance today, was found in 1688, in a coffee shop in London. Lioyds coffee house became preferred place for merchants, ship owners and underwriters to transact business. Insurance develop rapidly with growth of BABASAB PATIL 3

British commerce in 17th & 18th century, and started becoming organized, along the way going through a period of defaults and closures.

The British bought insurance to India in 1818, replete with imperialist prejudices. The oriental life insurance company, the first insurance company in the country, insured only European widows. British insurers eventually begin insuring Indian lives, but for a premium that was 15% to 20% higher than that payable by British. It was only in 1870 that the disparity was corrected. Six Indians peeved by this second-class treatment, set-up Bombay Mutual Life Assurance Society, and started insuring Indian lives at the same cost of British lives. Social discrimination, in fact, turned out to be catalyst for Indians initiative in insurance sector. In 1909, activist Ishwar Chandra Vidyasagar founded the Hindu family annuity fund the first instant of a pension-based investment scheme targeted at Indians. As had happened in England earlier, a flood of new players and patchy regulation snowballed into a crisis. Several insurers defaulted on their contractual obligations to policyholders, citing investment losses, some even folded-up. The insurance act 1938 started control on insurance but even they failed to safeguard policyholders interests.

NATIONALSATION:

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Post-Independence, discontent against insurers reached a pitch. Business was chaotic ,, foreign insurers were leaving the country, and Indian insurers, driven by greed and business consideration, werent earning much credibility. The cry for nationalizing insurance grew louder a move that insurers were, of course, opposed to. On 19th January 1956, the life insurance business was nationalized. In one swoop, the government snapped up 245 insurers and provident societies. Eight months later, the life insurance corporation of India (LIC) was formed, which took over the business of the erstwhile private insurers, and started expanding at a frenetic pace. Today, this monolith has 2100 branch, 8lakh agents and offers a bevy of insurance investment products. LIC marketed insurance less has a risk management tool and more has savings instruments with tax edge. A look at LIC policy profile shows that 18% of policies in force currently are protection plans. Insurance cum investment plans account for 60%, with balance being pure investment plans. Still house holds embraced these safe investment avenues, with the sum assured (or the total value of cove) increasing from Rs.1476cr in 1`957 to Rs. 459201cr to 1998 to 1999. Similar circumstances lead to the nationalization of non-life (general insurance). As in life insurance per nationalization there were an inordinately largely number of insurers many of who where notorious of clams. Non life insurance was nationalized in 1972. General Insurance Corporation was setup as a holding company, total of 107 private insurers where merged and group to form general insurance corporation four subsidiaries.

PRIVATISATION: BABASAB PATIL 5

There were various reasons given by the government to nationalize the insurance sector was to take insurance to the mass, facilitate the flow of long term funds (which insurance companies, by virtue of the business they are in, have ready access to) into development of infrastructure in the country, and safe guard the interest of the policy holders. Towards this end, state insurers did develop the insurance sector, though most experts believe that these monopolies could have done much, much more. In the early nineties is, the government went on a reforms binge and started loosing controls on Indian industry. In 1993 the government appointed the Malhotra committee headed former RBI governor R.N.Malhotra, to draw up a blue print for insurance sector reforms. The panel submitted its report a year later, recommending privatization, backed by stiff entry guidelines and stringent regulations, so as to avoid repeat per nationalization free for all. The insurance regulatory and development authority (IRDA) was founded to regulate the sector and over see the process of privatization. In 2000, the IRDA started giving out licenses, and a year later, the first of the private players started operation. The wheel had come full circle. Under state control, the insurance sector, both life and non-life ,grew steadily. Still, Indians are not adequately insured and lag behind most countries. Total insurance penetration (insurance premium as a percentage of gross domestic product) is dismal when compared to its economic standing. Just 2% of the population has some of life insurance.

Why private insurance are queuing up? BABASAB PATIL 6

In many ways the re-entry of private insurers has marked Second Coming for the sector. In just 3 years, the sector has under gone a make over, offering the fruits of free market, more choice better service, and quicker settlements, tighter regulations greater awareness. State insurers have been compelled to get their act together.

INTRODUCTION OF LIFE INSURANCE : BABASAB PATIL 7

History of life insurance in India: The life insurance industry in India dates back to 1818 .when the Oriental Life Insurance Company set up office in Kolkata in 1823, the Bombay Life Assurance Company started operations in Mumbai, India. The Indian Life Assurance Companies Act was passed in 1912; the Indian Insurance Companies Act 1928 followed this .These acts allowed the Government to collect data regarding life and non life businesses conducted by both Indian and foreign insurance companies later the 1928 act was amended and a new act the Insurance Act was passed in 1938. By the mid 1950s, 154 Indian insurers, 16 foreign insurers and 75 provident societies were operating in the country. The life insurance business was concentrated in urban areas and was confined to the higher strata of society. In 1956, the management of these companies was taken over the Government of India LIC was formed in September 1956 through the LIC Act 1956 with a Capital of Rs 50 million .One of the main objectives of forming LIC was to make insurance cover available to a larger number of people particularly to the lower segments of society . In 1972, the

Government took over management control of 106 private general insurance companies and formed the General Insurance Corporation(GIC) over the years , LIC expanded its network all over the country and become one of the largest corporations in India .LIC had seven zonal offices 100divisional offices ,2,048 branch offices and army of agents totaling 6,28,031.

Growth in Indian insurance industry was minimal in the 1960s and 1970s because of low sayings and the low level of literacy. In addition the insurance industry BABASAB PATIL 8

lacked sufficient funding and infrastructure .However changes in the economy in the 1980s, such as growth in the rate of industrialization improvement in infrastructure the capital markets increase in the savings rate and substantial capital formation resulted in tremendous growth in the life insurance industry over the years LIC launched several group insurance and social security schemes to enhance its reach in the rural areas.

What is life insurance? Life insurance is a form of insurance that pays monetary proceeds upon the death of the insured covered in the policy. Essentially , a life insurance policy is a contract between the named insured and the insurance company wherein the insurance company agrees to pay an agreed upon sum of money to the insureds named beneficiary so long as the insureds premiums are current. People take out life insurance policies for a number of reasons. Such insurance provides security to family members upon the loss of a loved one for instance if the primary wage earner dies in his or her prime the death benefit received from a life insurance policy will assist the surviving family members in overcoming the burden of the tragic loss . Life insurance can be purchased by individuals but is also offered as a perk by many employers .Often times large employers and government employers offer group life insurance at no cost the employee . Should the employee wish to obtain additional life insurance from the employers insurance company they can usually do so at reduced rates.

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The cost of life insurance varies depending on such factors as the insured s age health and occupation . For example the premium for a 25 year old male non-smoker in excellent health will be far less expensive then a similar policy for a 65-year old male smoker .similarly a sky dive instructor would have to pay much higher premiums for life insurance then would a librarian. Life insurance is available in a number of different forms to fit the tastes of the proposed insured some of the typical forms of insurance policies include whole life variable life and term life .Term life insurance policies begin with low premiums during the initial stages of the policy and these premiums increase steadily as the insured grows older .There is no cash built-up in a term policy and accordingly the death benefit will not increase. With whole life and variable life insurance a portion of premium pays for the insurance and the remainder serves as a tax-free investment .A whole life policy sets a premium at the beginning of the policy and that premium does not change over the life of the policy .This form of insurance allows for a cash of the policy or it will simply serve to increase the death benefits in the end. In a variable life product, the premium remains the same over the life of the policy , and there should be a cash build-up as long as the various mutual funds selected by the insured perform well.

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What is an insurance premium: An insurance premium is the actual amount of money charged by insurance companies for active coverage .An insurance premium for the same service can very widely among insurance providers which is why experts strongly recommend getting several quotes before committing to an insurance policy .Insurance agents or brokers will take your basic information and calculate an insurance premium estimate based on your answers and other factors. The lowest quoted price on an insurance premium may be the better bargain but the level of coverage may also be lower. The cost of an insurance premium is largely based on statistics not necessarily on individual habits or history .A 22-year old male seeking car insurance for a sports car can often anticipate a higher insurance premium than a 45-year-old women driving a mid-size sedan. Both may have excellent driving records but the insurance company considers a younger driver in a faster car to be more at risk for accidents. Therefore the insurance premium quotes will be noticeably different. In general a more expensive or faster car will cost more to insure simply because owners of those vehicles TEND to drive faster. The same philosophy holds true for medical insurance premium costs .Nonsmokers statistically live healthier lives then smokers ,for example Construction worker may have more serious on the job accidents than accountants . A55-year-old lumberjack who smokes may be charged a higher health insurance premium than a 30-year-old nonsmoker working in an office conversely an insurance premium may be reduced if the policyholder changes his or her habits and life style.

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An insurance premium is generally collected in monthly or semi-yearly payments .If the policyholder fails to make a scheduled payment the insurance company can choose to cancel the policy entirely. This is often referred to as a lapsed policy .Either the customer will pay the balance of the insurance premium and become reinstated or the policy will become null and void. Because the billing cycle can be lengthy it is not unusual for policy holders to forget to make a payments before the policy lapses. An insurance premium is always in a state of flux Rates can go up or remain stable between billing cycles .An accidents claim can dramatically changes the insurance premium rate of the claimant especially if the accidents report show the policy holder was at fault . Because most states now have a mandatory minimal insurance coverage law for drivers there may be no other choice but to pay the increased insurance premium or find another company willing to a higher risk driver .Insurance agencies are for profit businesses , so they will make every effort to recoup their losses after a pay-out . Paying an insurance premium may seem like a waste of money ,but knowing your expenses will be met after an accident can bring peace of mind .

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INDIAN PROMOTER Bajaj Auto

FOREIGN PROMOTER Allianz AG

COUNTRY

INSURER

WEBSITE

Germany

Bajaj

Allianz bajajallianz.co.in

Life Insurance ICICI Prudential USA ICICI Prudential Life iciciprulife.com

HDFC

Standard Life

UK

Insurance HDFC Standard hdfcinsurance.co Life Insurance m

Vysya Bank

ING Group

Netherlands INGVysya Insurance

Life ingvysyalife.com

SBI

Cardif(arm of Canada BNP paribas)

SBI Insurance

Life sbilife.co.in

TATA

American International Group Aviva Plc

USA

Tata-AIG Insurance

Life tata_aig.com

Dabur India

Aviva Insurance

Life avivaindia.com

Aditya Group

Birla Sun Life

Canada

Birla Sun Life birlasunlife.com Insurance

Literature Review: The project report on A study on customer awareness to determine the potential market HDFC Standard Life Insurance Plan in Dharwad. I through under took the

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project by the help of HDFC Standard Life Insurance Plan Ltd. Sales development manager Mr. Moin Lohani Body of the Report: Primary data was collected by administration questionnaire of 100 customers. The questionnaire was specially framed to meet the requirement of the survey and the following details. Direct contact was made with the respondents through random sample to collect the needful information with reference to our objective as per to meet the survey requirement. Interview technique: Direct personal interview was conducted throughout project using direct structured and self administrative questionnaire.

Conclusion & Recommendation: Analysis was based on the result of the research conducted and the recommendations are based on the analysis. Limitation : The major limitation of the project was time frame.

STATEMENT OF THE PROBLEM

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A study on customer awareness to determine the potential market of HDFC Standard Life Insurance Products and plans.

The main core problem in the project is to know weather the people of Dharwad city is fully aware of HDFC Standard Life Insurance Plan

Purpose of the study: The study was undertaken to gather information from the respondents regarding awareness Unit-Linked Youngster plan and the purpose of the study is to know how many people are aware of HDFC Standard Life Insurance Plan

Scope of the study: The study will help the company to know the awareness of HDFC Standard Life Insurance Plan in Dharwad city. The study will help the company to know the customer profile. The company can find out where their competitors stand.

The reason for confining the scope of the research in Dharwad were . 1) One of the fast growing city in educational field in Karnataka and represents the more scope to the insurance companies. 2) It is also commercial city in the Business field.

Objectives: 1. To study the awareness level of HDFC Standard Life Insurance Plan. 2. To find factor influencing financial planning. BABASAB PATIL 15

3. To find potential market for HDFC Standard Life Insurance Plan 4. To find vital communication media.

RESEARCH METHODOLOGY

Data source: Area of Research:

Primary data (field survey) Dharwad city.

Research instrument: Questionnaire. Sample Plan: Sample Unit: Sampling method: Sample Size: Personal Interview. Businessman, Job holders, etc. Non probability method, Random sampling method. 50 respondents.

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Organizational Profile:
HDFC (Housing Development Finance Corporation Ltd.) Founded in 1977, HDFC is today the market leader in housing finance in India and extended financial assistance for more than 19 lacks homes. HDFC has 120 offices in India presently. It also has one international office in Dubai and service associate in Bahrain, Kuwait, Qatar, Saudi Arabia and sultanate of Oman. HDFCs asset based amount of over Rs 21450crore. Its financial strength is reflected in highest safety rating of FAAA and MAAA awarded by CRISIL ICRA two of Indias leading credit rating agencies respectively for the last 7 years consequently. It has a depositor based of over 13 lacks depositors and deposits agent face of over 50000. Of the total deposit of 82%are sourced from individual and trust depositors, which demonstrate the tremendous confidence that retails investor, have in the company. HDFC promoted companies have emerged to to meet the investor and customers needs. HDFC bank for commercial banking HDFC mutual fund of mutual fund of products.

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HDFC standard life insurance company for life insurance and pension plan and product and HDFC Chubb for general insurance product.

Being an institution that is strongly committed to the highest standard of quality and excellence , HDFC has own several accolades in the past few years one such award is Ramakrishna Bajaj National Quality Award for the year 1999.this award was instituted to award reorganization to Indian companies for business excellence and quality achievements. HDFC is the only Company so far to receive this award in the service category.

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Standard Life Assurance Company (SLAC)

Founded in 1825, Standard life has been at the fore front of the U.K. Insurance Industry for 177 years by combining sound financial judgment with integrity and reliability. The largest mutual life company in Europe, it has operations in the U.K, Ireland, Spain, Germany, Austria and Canada with representative offices in Hong Kong and Chaina. One of its most recent successes was the launch of standard life bank on 1st January 1998. The introduction of its innovative mortgage product in January 1999 had an immediate impact on the U.K. market, accounting for 11% of the all new lending within the first operational year. The current deposite base of the bank is U.S. $ 7.1 Bn. Standard life has total assets of U.S.$ 121 Bn and the new premium income last year of U.S.$ 9.2 Bn. Its U.K. investment portfolio accounts for approximately 2% of all shares listed in the London Stock Exchange. It is one of the few insurance companies in the world to receive AAA rating from two of the leading International Credit Rating Agencies, Moodys And Standard and Poors. The letter described standard lifes ability to meet its claims obligations of overwhelming under a variety of economic conditions. Not surprisingly, standard life is rated as one of the strongest companies in the world, in financial terms.

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The quality and values standard life brings to this venture are immense. The companies reputation in the U.K. market remains unrivalled. Besides being voted Company of the year for overall service, for the third consecutive year, standard life was recently voted Company of the Decade by independent brokers.

Commissions The rewards of selling insurance are the lucrative. The limits on commission as provided in the Insurance Act 1938 are as under: Type of Policy Immediate Annuity Deferred Annuity (single premium) Deferred Annuity (regular premium) All other Cases (Endowment, Money-back, etc.) Commission Limits 2% of premium 2% of premium 7.5 % of the first years premium 2% of each renewal premium A maximum of 40 % of the first years premium A maximum of 7.5 % of the second years premium A maximum of 5 % of the 4th & 5th years premium Thereafter, 5% of the renewal premium Total commission payable in the first five years cannot exceed 60 % of the annual premium payable on

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the policy.

Role of the HDFC Standard Life Agent-The consultant

The Companys agent would be a professional sales person & would be given the designation of a consultant by the Company. The consultant would act as a financial advisor to the customer. He/She would: Analyze the customer financial requirements Help them plan their goals & Recommend appropriate solution, so that the customer is able to meet his /her financial objectives in the most optimum manner. He/She shall provide support to customers on an ongoing basis. The Company would also support the consultant by providing the required training & information so that he/she is able to provide the best service to the customers. Thus, the Companys Consultant would have a far wider role to play than the typical insurance agent.

Why should be a consultant with HDFC standard life insurance Company Ltd.?

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HDFC standard life are companies with tremendous

financial strength as

endorsed by credit rating agencies. Both enjoy an excellent reputation in terms of goodwill and efficient customer service. Sales training imparted to our consultants will be based on the finest international practices. Promote and effective communication on marketing campaigns, new products. The customer service process will be highly leveraged on technology, whether it is getting a new policy on the books, paying your commission or setting a claim. New business will be processed through a local branch network.

Our objective is to get policies on our books and disburse. Commission paid to you as quickly as possible. A range of comparative products backed by quick and efficient service supported by highly trained and customer focused administration of team. The idea is to designe all our process around the customers want, when they want it and where tyeu want it. Additional recognition for top performers. Published service turnaround times, which will be used to measures our performance. Customer satisfaction surveys will be conducted proactively and the company will the act on the results.

Scope of Insurance Business in India The malhotra committee estimated that the insurance penetration in India is to extent of about 25% of the insurable population.

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As of 1999-2000, LICs insurance premium income was approximately rs.32000 crore. It is observed that currently LIC has about 10 crore policies in force, which contribute a premium of about 6% of GDS (Grosss Domestic Savings ) of households in India.

Based on a report by the confederation of Indian Industries (CII), it is anticipated that this figure of 10 crore policies inforce is likely to double in the next decade.by the year 2010, the premium income is expected to account for 18% of the GDS,amounting to Rs. 5,12,000 crore.

Number of policies in force

180 180 160 135 140 120 100 80 60 40 20 0 1 years 90 120 100 150 165

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Life premeum as a proportion of GDS

20 18 16 14 12 12 10 8 6 6 4 2 0 9 7 11 15

19

Series1

About us

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HDFC Standard Life Insurance Company Ltd. is one of Indias leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), Indias leading housing finance institution and The Standard Life Assurance Company, a leading provider of financial services from the United Kingdom. Both the promoters are well known for their ethical dealings and financial strength and are thus committed to being a long-term player in the life insurance industry all important factors to consider when choosing your insurer.

Our key strengths Financial Expertise As a joint venture of leading financial services groups, HDFC Standard Life has the financial expertise required to manage your long-term investments safely and efficiently.
RangeofSolutions We have a range of individual and group solutions, which can be easily customized to specific needs. Our group solutions have been designed to offer you complete flexibility combined with a low charging structure. TrackRecordsofar Our cumulative premium income, including the first year premiums and renewal premiums is Rs. 1532.21 Crores Apr-Mar 2005 - 06. We have covered over 1.6 million individuals out of which over 5,00,000 lives have been covered through our group business tie-ups.

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Customer services
We at HDFC Standard Life are committed to maintaining the highest level of customer service. Interacting with you via this website is an extension of this commitment. We have designed the Customer Service section keeping in mind all the information you may want to seek regarding procedures such as paying your premium, various policy servicing options, processing a claim and so on. We have also provided relevant forms that can be downloaded easily for your use. Premium Payment

This section gives you all the details that you may require to pay your premium and make it a hassle free experience. Along with various premium payment options currently available to you, we have also drawn up a of details that you will need in case you
6 Easy

are

paying

through

cheque

or

demanddraft

Ways to pay your premium:

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Lapsation & Revival Your renewal premium should reach us by the due date specified in the premium reminders. It is always advisable to pay on time so that your valuable policy benefits can continue. However we do understand that there may be times when you may not be able to pay the renewal premium by the due date. Therefore we allow for some additional number of days from the due date, which is specified in your policy document, to help you make your premium payment. In case we still dont receive your premium payments by the end of the above mentioned period, we would do either one of the following: Lapse the policy if you havent paid premiums for the first 3 policy years Make the policy Paid up if otherwise Either of these may mean loss/reduction of valuable benefits of your policy. Please refer to your policy document for details.

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We do, however, allow you to restore the original benefits for a Lapsed or a Paid up policy under certain conditions. Here is what you would need to do:

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Claims

Group Products We that bereavement Life realize that not everyone has the same kind of needs. We understandat HDFC Standard can be difficult to deal with, especially when you have Keeping
One-stop mind, for have a varied range solutions that you can choose from to suit all your needs. this in shop theemployee-benefit of Products to arrange for allwe formalities in Case of insurance claims.

HDFC Standard Life has the most comprehensive list of products for progressive These will help secure your future as well as the future of your family. employers who wish to provide themay get in touch with us by emailingbenefit solutions If you are the claimant you best and most innovative employee us at and we will

to their employees. We offer different products for different needs of employers ranging get Protection Plansthat will be required to process a claim. back to you with You can protect your family against the loss of your income or the burden of a loan in from term insurance plans for pure protection to voluntary plans such as superannuation To helpthe event of your documents we have disability orlist of documents that you may you arrange the unfortunate demise, drawn up a sickness. These plans offer valuable peace and leave encashment. We required tothe following group products form. This list iscorporate clients: only and offer at a along with be nowof mindsend small price. the claims to our esteemed for your reference the complete list may vary for each claim. GroupOur Protection range includes our Term Assurance Plan & Loan Cover Term Assurance Term Insurance with Riders Indicative list Insurance with Profit-Share GroupPlan. of documents for Death Claim Term Group Unit-Linked Plan Investment Plans For Gratuity For Defined Benefit Superannuation ForOur Single Premium Whole Of Life plan is well suited to meet your long term investment Defined Contribution Superannuation Group Leave Encashment Plan needs. We provide you with attractive long term returns through regular bonuses. Pension Plans Our Pension Plans help you secure your financial independence even after retirement. Our Pension range includes our Personal Pension Plan, Unit Linked Pension, Unit Linked Pension Plus Savings Plans Our Savings Plans offer you flexible options to build savings for your future needs such as buying a dream home or fulfilling your childrens immediate and future needs. Our Savings range includes Endowment Assurance Plan, Unit Linked Endowment, Unit Linked Endowment Plus, Money Back Plan, Childrens Plan, Unit Linked Youngster, Unit BABASAB PATIL 30 Linked Youngster Plus .

Rural Products According to our research findings, there is keenness among rural customers to invest in savings cum protection plan with a term of five years. Especially, if the premium amount is low and affordable. Keeping this in view, we have designed a special product called Bima Bachat Yojana. We have also designed a product called Super Bachat Yojana wherein the rural customer can save regularly to create a corpus for future needs.. Bima Bachat Yojana The key objective of this product is to provide cover to economically weaker section and also to popularise the concept of life insurance and savings in rural areas. Bima Bachat Yojana is a low premium life protection plan. One time premium for a five-year term is just Rs. 100. Benefits on death before Maturity: Rs 1,000. Benefits on Surrender before Maturity During year 1 2 3 4 5 Surrender Value (Rs) 100 120 140 160 180

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Benefits on Maturity On survival of the life assured to maturity, a benefit of Rs 200 will be paid. Age Limit : 18 to 50 years

Super Bachat Yojana Super Bachat Yojana combines the benefits of life protection as well as super savings. It helps you save money to meet the expected long term needs. Whats more, it lets you participate in the surplus profits of the company! Benefits on Maturity Sum Assured + Reversionary

Bonus

Interim

and

Terminal

Bonus

(Bonuses will be declared normally as on 31st March) Benefits On Death During the first year a basic benefit of 80% of premiums paid and after the first year lesser basic sum assured +reversionary bonuses paid of and

total premiums paid to date +interest @ 6 % per annum Tax Benefits Premiums paid are eligible for tax relief under Section 80 C of the Income Tax Act, 1961 Any sum received is exempt under Section 10[10D] of the Income Tax Act, 1961

Age and Term Limits Minimum Age at Entry 18 years Maximum Age at Entry 60 years Maximum Age at Maturity 75 years Minimum Term 10 years Maximum Term 30 years

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Minimum Premium & Policy Fee Option Annual Half Yearly Quarterly Premium 1800 1000 550 Fee 150 80 45

Documents Required for Claim Payments Fully completed Claim Form Original Policy document Original Death Registration Certificate Original Certificate of Doctor certifying death Original Certificate of cremation There are NO exclusions under this product

Development Insurance Plan Development Insurance plan is an insurance plan which provides life cover to members of a Development Agency for a term of one year. On the death of any member of the group insured during the year of cover, a lump sum is paid to that members beneficiaries to help meet some of the immediate financial needs following their loss.

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Eligibility Members of the development agency and their spouses with: - Minimum age at the start of the policy 18 years last birthday - Maximum age at the start of policy 50 years last birthday Employees of the Development Agency are not eligible to join the group. The group to be covered is only eligible if it contains more than 500 members. Premium Payments The premium to be paid will be quoted per member in the group and will be the same for all members of the group.

The premium can only be paid by the Development Agency as a single lump sum that includes all premiums for the group to be covered. Cover will not start until the premium and all the member information in our specified format has been received. The premium rate is Rs. 25 per Rs. 10,000 of lump sum, per member. .

Benefits On the death of each member covered by the policy during the year of cover a lump sum equal to the sum assured will be paid to their beneficiaries or legal heirs. Where the death is as a result of an accident, an additional lump sum will be paid equal to half the sum assured. There are no benefits paid at the end of the year of cover and there is no surrender value available at any time. The role of the Development Agency Due to the nature of the groups covered, HDFC Standard Life will be passing certain administrative tasks onto the Development Agency. By passing on these tasks the premium charged can be lower. These tasks would include:

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Submission of member data in a specified computer format Collection of premiums from group members Recording changes in the details of group members Disbursement of claim payments and the mortality rebate (if any) to group members These tasks would be in addition to the usual duties of a policyholder such as: Payment of premiums Reporting of claims Keeping policy holder information up to date Training and support will be available to give guidance on how to complete the tasks appropriately. Since these additional tasks will impose a burden on the Development Agency, the Development Agency may charge a Rs. 10 administration fee to their members. Prohibition of rebates Section 41 of the Insurance Act, 1938 states No person shall allow or offer to allow, either directly or indirectly, as an inducement to any person to take out or renew or continue an insurance in respect of any kind of risk relating to lives or property in India, any rebate of the whole or part of the commission payable or any rebate of the premium shown on the policy, nor shall any person taking out or renewing or continuing a policy accept any rebate, except such rebate as may be allowed in accordance with the published prospectus or tables of the insurer If any person fails to comply with sub regulation (previous point) above, he shall be liable to payment of a fine which may extend to rupees five hundred

Tax Benefits

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INCOME SECTION

TAX GROSS ANNUAL SALARY

HOW MUCH TAX HDFC CAN YOU SAVE? PLANS

STANDARD

LIFE

Up Sec. 80C Slabs.

to

Rs.

33,660 All the life insurance plans.

Across All income saved on investment of

Rs. 1, 00,000. Up to Rs. 33,660 Across all income Sec. 80 CCC slabs. Rs.1, 00,000. Unto Rs. 3,366 saved All the health insurance riders Across all income Sec. 80 D* slabs. Rs. 10,000. Rs. plans. 37,026 on Investment of available with the conventional saved on Investment of All the pension plans.

TOTAL SAVINGS Rs. 33,660 under Sec. 80C and under Sec. 80 CCC , Rs.3,366 under Sec. 80 POSSIBLE ** D, calculated for a male with gross annual income not exceeding Rs. 10,00,000. Under Sec. 10(10D), the benefits you receive are completely tax-free, subject Sec. 10 (10)D to the conditions laid down therein. * Applicable to premiums paid for Critical Illness Benefit, Accelerated Sum Assured and Waiver of Premium Benefit.

** These calculations are illustrative and based on our understanding of current tax legislations. Please contact your tax consultant for exact calculation of your tax liabilities.

Knowledge Centre

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Our Knowledge Centre is your personal resource for information that can help you understand the basics of insurance and help you make an informed decision about buying a policy. This section includes details on insurance terms and concepts, helps you analyze plans for your various needs and lends meaning to some of the insurance jargon that you may encounter.

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HDFC Standard Life Insurance Company Ltd. is one of Indias leading private life insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), Indias leading housing finance institution and The Standard Life Assurance Company, a leading provider of financial services from the United Kingdom. Both the BABASAB PATIL 38

promoters are well known for their ethical dealings and financial strength and are thus committed to being a long-term player in the life insurance industry all important factors to consider when choosing your insurer. Our key strengths FinancialExpertise As a joint venture of leading financial services groups, HDFC Standard Life has the financial expertise required to manage your long-term investments safely and efficiently. RangeofSolutions We have a range of individual and group solutions, which can be easily customized to specific needs. Our group solutions have been designed to offer you complete flexibility combined with a low charging structure. TrackRecordsofar our cumulative premium income, including the first year premiums and renewal premiums is Rs. 1532.21 Crores Apr-Mar 2005 - 06. We have covered over 1.6 million individuals out of which over 5,00,000 lives have been covered through our group business tie-ups.

carriers
HDFC's finest investment is in its Human Resources. It draws its personnel from many disciplines. They are the building blocks on which the company's performance & productivity is based". Mr. H T Parekh Founder-Chairman, HDFC Ltd.

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We welcome you to the family of HDFC Standard Life Insurance Company Ltd. This section will help you identify various career opportunities with us, give you an insight into our work culture and also our various learning and development initiatives amongst host of other information. HDFC Standard Life is one of the leading life insurance companies having a track record of declaring bonuses every year since inception. We attribute this success to our people, who are our most important asset. We believe they are a key facet of the company and it is their contribution that has enabled us to achieve our current status. Since they deserve the best, our efforts have been to provide them with the best environment, best culture and best development opportunities possible.

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Join the Winning Team at HDFC SL

In our quest to be a competitive player in the insurance space, we are keen to partner with talented, high performing people. We pride our self for a rich talent base that can successfully propel the company to even greater heights in an increasingly competitive platform. So if you think, you have it in you to emerge victorious in this challenging environment, join us. You can in order to send us your CV. Current Opportunities Accounts & Finance Group Sales Human Resource & Administration Inferior & Technology Marketing Operations Sales-Retail Sales-Alternate Channel Underwriting Training Process Management Agency Legal & Compliance Medical

Group Companies

Some of our valued bancassurance partners. 16th May 2006 HDFC Standard Life records impressive growth Premium Income grows by 112% HDFC Standard Life has recorded a strong year on year growth of 112% for the

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period April-March 2005- 06, in comparison with the same period 2004-05, with new business first year premium of Rs.1029 corers. The growth achieved by the company was considerably higher than the private sector industry average of 84% for 2005-06. In terms of effective premium income (EPI), which gives a 10% value to a Single Premium policy, and is an internationally accepted indicator of an insurance companys performance, the EPI grew by 103% from Rs.436 Cr. to Rs. 887Cr. HDFC Standard Lifes growth in new business is a result of number of lives insured as well as, an increase in the average premium. For the individual business, volume measured by the number of lives insured, witnessed a 32% growth. The average premium also increased by 62% from Rs.17, 000 in 2004-05 to Rs. 27,500 in 2005-06. Commenting on the huge potential that exists in the Indian market today, Mr. Deepak Satwalekar, Managing Director & CEO of HDFC Standard Life emphasized, The GDP has been growing over 8% per annum and 47% of all savings are now in financial saving forms; 16% of savings is in the form of insurance premiums and another 16% is in Provident Fund and Pensions i.e., 32% of Indias financial savings of the household sector are available to be tapped. Therefore, growth for the private life insurance industry is inevitable and HDFC Standard Life is confident of maintaining a steady growth pace. Highlighting HDFC Standard Lifes differentiators, Mr. Deepak Satwalekar said, Our Company has the most competitive fund management charge, which is the lowest in equity based products. Our fund management charge is as low as 0.8% per annum, the key to enhancing long-term returns. Our other differentiator is that we believe in offering life insurance solutions to customers based clearly on their needs, BABASAB PATIL 42

and Disha is the way it is done. Disha is a Professional Sales Skills Training Program. The delegates in this program are introduced to a Need-based selling approach, which can cater to all our clients opting for life insurance solutions. Disha is aimed at providing a good service to the client and building long-term relationships.

Contribution to the individual business premium income by the different channels of distribution also changed significantly, compared to last year. The Corporate Agency and Banc assurance channel has grown tremendously and currently accounts for 43% of the companys business. Speaking on this, Mr. Satwalekar said, The strategy to concentrate on activating a limited number of bancasurance partners rather than going in for signing up a large number of banks in the early years, also paid off. Our key to achieving banc assurance success is our belief in a partnership approach, customized product offerings, highly ethical dealings and providing good value to our partners and their customers. HDFC Standard Lifes offerings of Employee Benefit Solutions, to the corporate sector, through Group Business, have met with increased success with year on year growth of 174%. Commenting on the strong growth of HDFC SLs Group Business, Mr. Satwalekar said, Our excellent fund performance on retirement products and increase in our client base with 150 clients cutting across a spectrum of industries spanning from multinationals to PSUs to the older business houses, have been the highlights of the year. Ongoing training for conventional products and specialized training for unit linked BABASAB PATIL 43

products for more than 33,000 of our financial consultants has also helped its customers choose the products best suited for their need for protection, savings, investments and pensions. HDFC Standard Life is the only company requiring its sales force to undergo specific training in ULIPs before they are permitted to sell the same. There has been a huge jump in the number of its Financial Consultants who have qualified to become members of the prestigious Million Dollar Round Table (MDRT). From 124 members as on 31st December 2004, the number has increased to 318 members as on 31st December 2005. HDFC Standard Life continues to have one of the widest reaches amongst new insurance companies. The Companys geographical presence has also increased and covers 169 offices across the country. Table Showcasing Financial Results: Apr-Mar Parameters 2004-05

Apr-Mar 2005-06 (Rs. Cr.) 1532.21 1028.94 503.27 887.30 % Growth

(Rs. Cr.) Total received premium 668.40 i. New Business 486.15 ii. Renewal 182.25 Effective Premium 436.08 Income (Total) Group Business Premium 49.40 (EPI)

129.23 111.65 176.14 103.47

135.15

173.58

News

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16th May 2005

HDFC Standard Life declares results for FY 2004-05

Premium Income grows by 132% HDFC Standard Life Insurance Company Limited declared its annual results for the financial year ending March 31st, 2005. The company generated New Business Premium Income of Rs. 486 Crore in 2004-05 registering a year-on-year growth of 132%. The growth was primarily driven by the success of the company's initiative on structured sales processes based on customer needs and their assessments. Mr. Deepak Satwalekar, Managing Director & CEO, HDFC Standard Life attributed this growth to the quality of life insurance solutions offered by the company. Speaking on the occasion he said, "We are equipped to offer some of the best solutions to our customers given our wide range of products and the quality of advice offered by our Financial Consultants and Corporate Consultants. Training was one of the biggest initiatives we had undertaken last year. Clearly, this initiative has started giving us good results."

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Highlights of Financial Year 2004-05 New Business Premium Income up by 132% to Rs. 486 Crores. Total Premium Income of Rs.687 Crores as against Rs. 298 Crores in FY 03-04. Alternate Channels including banc assurance have recorded an impressive growth of over 400% to contribute 37% to the Effective Premium Income (EPI). Group business increased to Rs. 32 Crores on EPI basis. The average premium doubled to Rs 17,000 Company products and services available in 444 locations across the country

HDFC Standard Life tracks its New Business Premium on the basis of Effective Premium Income (EPI). EPI is calculated by giving only a 10% value to a Single Premium policy and is an internationally accepted indicator of an insurance company's performance. While the company recorded New Business Premium Income of Rs. 486 Crores, the EPI figure was lower at Rs. 436 Crores. The total premium income (including renewal premium) grew by 130% to touch a figure of Rs. 687 Crores. High levels of persistency have resulted in a higher level of renewal premiums. High persistency is an important contributor to future profitability. The cumulative sum assured for all policies issued up to March 31, 2005 crossed Rs. 30,000 Crores. In the first full year of offering unit linked products, the structured sales process adopted by the company has paid rich dividends. HDFC Standard Life offers, both, life insurance policies as well as pension products on a unit linked platform. Unit linked products accounted for over 50% of the new business premium. Given the nature of the unit linked BABASAB PATIL 46

product, the company provided specialized training to a limited number of its Financial Consultants who were then tested for their understanding of the products and separately licensed. HDFC Standard Life is unique in stipulating this requirement for its sales force. The company's national relationships with HDFC Limited, HDFC Bank, Union Bank of India, Indian Bank and Saraswat Bank have also helped it reach out to a larger number of customers across the country. The alternate channel business grew by over 400% to contribute 37% of the premium income. The company plans to further strengthen these relationships through the introduction of products specially designed for this channel. HDFC Standard Life continues to have one of the widest reaches among new insurance companies. The company doubled the number of offices to 104 across the country. Through these offices, the company today services customer needs in over 440 towns. The company also increased its depth in existing markets by increasing its Financial Consultant strength from 17,000 as on 31st March 2004 to over 23,000 as on 31st March 2005. There has been a huge jump, of over 220%, in the number of its Financial Consultants who have qualified to become members of the prestigious Million Dollar Round Table (MDRT). From 38 members as on 31st December 2003, the number has increased to 124 members as on 31st December 2004. During the year, the company expanded its portfolio of products by launching plans to cover Superannuation and Leave Encashment needs, thereby offering a wide range of employee benefit solutions to its corporate clients. Consequently, HDFC Standard Life's Group Business saw a huge growth over the previous financial year. The New Business Premium grew to Rs. 49 Crore to cover over 200,000 lives for a sum assured of over Rs.10,000

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Crores. Given its parentage and its financial expertise, the company is confident of offering good long-term returns to its policyholders. Speaking on this Mr. Satwalekar said, "Our investment philosophy and cost consciousness together will help us in providing good long term growth to policyholders on their investments with us. This is evident in the performance of our equity based unit linked funds which have outperformed most indices over the last one year".

Accident Benefit An add-on with a life policy. It compensates a policyholder in the event of death or injury by accident Annuity An investment option that makes a series of regular payments to an individual in exchange for a premium or a series of premia. Appreciate To grow in value

Asset Everything owned or due to a person Asset allocation How your investments are spread across various asset classes

Bond It is like an IOU. By buying a bond you loan money to a company, a municipality,

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state or the Central Government Bonus The amount paid as return in a with-profit policy. The bonus, expressed as a percentage of the sum assured, is generally declared every year. The amount is linked to the profits earned by the insurer. Depending on the time of withdrawal, there are two kinds of bonuses reversionary and cash. A reversionary bonus can be encashed only on maturity of the policy; a cash bonus can be withdrawn when declared Budget It is a tool used to monitor and control expenditures and purchases.

Capital gains Profit earned from the sale of stocks, mutual fund units and real estate. Long-term capital gains arise from assets owned for more than a year while short-term capital gains are made from assets owned for less than a year. Compound Interest Interest computed on principal plus interest accrued during the previous periods of the investment Corpus The amount of money available with a scheme for investing. If already invested, the corpus is the current value of the schemes portfolio. Cost averaging A strategy that involves investing a fixed amount of money in an asset class like equity, so that the average cost of acquiring the asset in the long-term is much lower than that in the short-term. Cover Another word for insurance; it also refers to the amount of insurance. Critical illness rider A rider that provides a policyholder financial protection in the event of a critical illness BABASAB PATIL 49

Death benefit The amount payable to the nominee on death of the policyholder. The amount paid is the sum assured plus benefits applicable (if any) less outstanding loans. Declining term cover A type of pure life protection insurance policy where the premia remain the same while the life coverage keeps declining. They are typically used to cover the life of a person with a pending loan repayment, like home loan. Deferred annuity An annuity plan where the first annuity payment becomes payable after a chosen period that exceeds one year. Discretionary expenses These are expenses like entertainment, dining out and non-compulsory travel that you can reduce at will. Disability / dismemberment benefit rider A rider that provides for additional cover in the event of disability, or dismemberment, of the policy holder due to an accident Dividends Payments made by companies and mutual funds to shareholders and unit-holders, respectively, from the income generated by it. Down payment The money that a home buyer has to contribute, often at least 15 per cent of the value of the house, when he is taking a home loan. Dividend yield The percentage of dividend paid on a share to the value of the share.

Emergency fund The money, in the form of liquid investments in bank savings accounts, two-in-one accounts and liquid funds, you need, to take care of emergencies like a job loss that BABASAB PATIL 50

your insurance policies wouldnt cover Endowment plans An insurance plan that provides a policyholder risk cover and some return on investment. Usually suitable for the risk-averse Effective rate of interest The true rate as against the nominal rate, which may be incorrect. Estate All assets of a person, both financial-like stocks, bonds, mutual funds and fixed deposits and physical-like a house and gold that can be passed on to his heirs. Estate planning A financial plan to ensure the transfer of all your assets-both financial, such as fixed deposits and stocks and physical, such as home, after your death to your heirs without any delay or loss. Exclusions Risks and circumstances not covered by a policy. No claim will be entertained in case of losses arising out of such situations ELSS (equity-linked savings schemes) Diversified equity funds that additionally offer a tax deduction under Section 80C on investments up to Rs.1 lack. EMI (equated monthly installment) A borrower must make this payment each month towards repayment of interest and principal of a loan taken by him. Equity The actual ownership interest in a specific asset or group of assets

Financial planning It covers the essential elements of a persons financial affairs and is aimed at achieving a persons financial goals. Fixed deposit Funds placed on deposit in a bank, company or post office at a fixed rate of interest. BABASAB PATIL 51

Fixed-income investment Any investment that provides a stated percentage of value, say 6 per cent, on the invested amount. Fixed rate loan Interest rate charged on a loan that remains fixed during the tenure of the loan Floating rate loan Interest rate charged on a loan benchmarked to a particular lending rate. The rate gets adjusted during the tenure of the loan as the benchmark interest rate changes.

Group Insurance An insurance policy taken out by employers to provide life cover to their employees. Usually the cheapest form of insurance. Guaranteed additions The amount paid as returns in assured-return insurance plans. Guaranteed additions are expressed as a percentage of the sum assured, with the amount payable being stated by the insurer at the outset.

Hospital cash benefit rider A rider that provides cover for hospitalization

Immediate annuity An annuity that starts payments immediately after, or soon after, the first premium is paid Index fund A scheme whose portfolio mirrors the progress of a particular index, both in terms of composition and individual stock weight ages. Its a passive investment option, as a funds performance will mimic the index concerned, barring a minor tracking error. Insured The policyholder BABASAB PATIL 52

Insurer The insurance company Investments Assets like fixed deposits, post office savings, bonds and stocks that are acquired for the purpose of earning a return Investment risks The risks that your investments face. These include the risk of interest rate fluctuations impacting your debt investments or the prices of equities going down.

Level term cover rider A rider that increases the life cover in non-term plans, up to a maximum of the sum assured on the base policy. The rider offers death benefit along, and serves the need for extra protection for a specified time period. Liabilities Monies owed, debt and other financial obligations of a person Life annuity An annuity that makes regular income payments till the policyholder is alive. On the policyholders death, all income payments cease and there are no beneficiary benefits. Liquidity The quality of assets that can be easily and quickly converted into cash without any, or significant, loss in value. Loyalty additions Additional benefits (other than guaranteed additions/bonus) paid to policyholders on maturity of certain investment-based insurance plans for staying on through its term. Loyalty additions are paid as a percentage of the sum assured, with the amount depending on the insurers financial performance. Lock-in period The period of time for which investments made in an investment option cannot be BABASAB PATIL 53

withdrawn.

Marginal tax rate The highest tax rate applicable to a person for paying income tax. Market value The monetary value an asset will fetch if sold in the market today. Maturity date The date on which a policy term or fixed-income investment like fixed deposit or bond comes to an end. Money-back plans A variant of endowment plans in which survival benefits are disbursed through the policy term, rather than in a lump sum at the end.

Net asset value (NAV) The simplest measure of how a scheme is performing, it tells how much each unit of it is worth at any point in time. A schemes NAV is its net assets (the market value of the financial securities it owns minus whatever it owes) divided by the number of units it has issued.

Nominee The person(s) nominated by the policyholder to receive the policy benefits in the event of his death.

Participative plans See with-profit policy Pension Plan Investment products offered by insurance companies and mutual funds that required the investor to make defined contributions over regular periods, mostly every year.

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The contributions are invested according to a pre-decided investment plan. At retirement, the accumulation is paid out through regular pay-out options. Periodic payment investments Investment options that have payouts in fixed intervals. For example, money-back life insurance policies. Permanent partial disability Permanent loss of any body part, one eye, one limb or one finger or a toe, or injuries that render the insured in capable of earning an income from the date of the accident onwards from any work, occupation or profession. While the loss of the body part may be permanent, its effects on the insureds life are partial. Permanent total disability Permanent loss of use of any two limbs, or permanent and complete loss of sight in both eyes and any other injury that renders the insured incapable of earning an income. Cover this risk to secure your wealth. Policy The legal document issued by an insurance company to a policyholder that states the terms and conditions of an insurance contract. Policyholder The person who buys an insurance policy. Also referred to as the insured. Policy term The period for which an insurance policy provides cover Post office schemes Also known as Small Savings schemes, they are offered at post offices and carry the highest returns among fixed income instruments. Government backing makes these instruments like Public Provident Fund (PPF), National Savings Certificate (NSC), Kisan Vikas Patra (KVP) and Post Office Monthly Income Scheme (POMIS) riskfree Pre-payment Partial or full repayment of the loan before the end of the tenure. BABASAB PATIL 55

Premium The amount paid by the insured to the insurer to buy cover

Recurring deposit This is offered both in post office and banks where you are required to contribute a fixed amount ever month. It is a great tool for making small and regular savings. Rest The frequency at which interest is calculated on the outstanding loan balance. The more regularly the interest is calculated on the outstanding loan amount, the lesser the interest costs and cheaper the loan. For example, monthly rests would make a loan with the same rate cheaper than a quarterly rest. Revolving credit A pre-established credit line, typically in a credit card, against which a person may borrow to make purchases. Riders Additional covers that can be added to a life policy, for a cost

Small savings See post office schemes Sum assured The amount of cover taken under a life insurance policy, it is the minimum amount that will be paid on death of the policyholder during the policy term. Surrender value The amount payable by the insurer to the owner of an investment-based plan in case he opts to terminate the policy after three years (the mandatory lock-in period) but before its maturity date. The surrender value will be the premia paid till date minus surrender charges and any outstanding loans due. Survival benefits The amount payable to a policyholder under an investment-based plan if he survives BABASAB PATIL 56

the policy term. Typically, it is the sum assured plus returns (guaranteed additions / bonus) accrued.

Temporary total disability An injury that results from an accident and renders a person immobile or affects his earning capacity temporarily. For instance, a fracture in the arm or leg that keeps you from work: you may be mobile but the injury may prevent you from working. Term plans A plan that provides life cover for a specified period of time, but no return on the premia paid Terminal bonus A one-time bonus paid on maturity of a with-profit plan

Vesting date Generally used in the context of pension plans and childrens plans offered by life insurance companies. It is a date signifying a milestone in a policy. In pension plans, it is the date from which the policyholder starts receiving pension. In childrens plans, it is the date from which a child becomes the owner of a policy taken out in his name (generally, around his 18th birthday).

Waiver of premium rider A rider that waives the premia payable on the base policy and other riders in certain circumstances mostly related to death, disability or injury. An important feature especially for investment products such as childrens policies. Wealth The difference between the values of what you own (assets) and what you owe (liabilities).

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Will A document that designates the assets of a person-both financial and physical- to various family members and other heirs. With-profit policy An insurance plan in which the policyholder gets a share of the insurers profits ( in the form of guaranteed additions / bonus). Along with the sum assured. Without-profit policy An insurance plan in which the policyholder does not get any share of the insurers profits Whole-life plans Class of life insurance policies that provide cover through your lifetime.

BOARD OF DIRECTORS

Mr.Deepak S Parekh: Is the chairmen of the company. He is also the Executive chairmen of Housing Development Finance Corporation Limited (HDFC Limited). He joined HDFC Limited in a senior management posision in 1978. he was inducted as a whole time director of HDFC Limited in 1985 and was appointed as its Executive Chairmen BABASAB PATIL 58

in 1993. He is the Chief Executive Officer of HDFC Limited. Mr. Parekh is the Fellow of the Institute of Chartered Accountants (England & Wales)

Mr. Keki M Mistry: Joined the board of directors of the company in December 2000. He is currently the Managing Director of HDFC Ltd. He joined HDFC Ltd in 1981 and become a Executive Director in 1993. He was appointed as its Managing Director in November, 2000. Mr. Mistry is a Fellow of the Institute of Chartered Accountants of India and a member of the Michigan Association of Certified Public Accountants.

Mr. Alexander M Crombie: Joined the Board of Directors of the company in April, 2002. He has been with the Standard Life Group for 34 years holding various senior Management Positions. He was appointed as the Group Chief Executive of the Standard Life

Investment Limited. Mr. Alexander M Crombie is the Fellow of the Faculty of Actuaries in Scotland.

Ms. Marcia D Campbell: Is currently Group Operations Director in the Standard Life Assurance Company and is responsible for Group Operations, Asia Pacific Development Strategy & Planning Corporate Responsibilities and Shared Service Centre. Ms. Marcia D Campbell joined the Board of Directors in November 2005.

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Mr. Keith N Skeoch: Is currently the Chief Executive of the Standard Life Investment Limited and is responsible for overseeing Investment Process and Chief Executive Officer Function. Prior to this, Mr. Skeoch was working with M/s. James Capel & Co. holding the Positions of UK Economist, Chief Economist, Executive Director, Director of Control and Strategy HSBS Securities and Managing Director International Equities. He was also responsible for Economic and Investment Strategy Research Produced on a worldwide basis. Mr. Keith N Skeoch joined the Board of the Directors in November 2005.

Mr. G N Bajpai: Was the former chairman of the Life Assurance company of India and Securities of Exchange Board of India. Mr. G N Bajpai retired from Life Assurance company of India with more than 3 decades of experience and further served as SEBI as its Chairmen of for 3 years, during which time he had strengthened the compliance enforcement in SEBI.

Mr. Gautam R Divan: BABASAB PATIL 60

Is a practicing Chartered Accountant and is a Fellow of the Institute of Chartered Accountants of India. Mr. Gautam R Divan was the chairmen and

managing committee Member of Midsnell Group international, an international Association of Independent Accounting Firms and has authored several papers of professional interest.

Mr. Ranjan Pant Is a global Management Consultant advising CEO/Board of Strategy and Change Management. Mr. Ranjan Pant, until 2002 was a partner & Vice President at a Bain & Company, Inc.,Boston,where he led the worldwide Utility Practice. He was also director, Corporate Business Development at General Electric headquarters in Fairfield, USA. Mr. Pant has an MBA from the Wharton School and BE (Honours) from Birla Institute of Technology and Sciences.

Mr. Ravi Narain Is the Managing Director & CEO of National Stock Exchange of India Ltd. Mr. Ravi Narain was the core team to set up the securities & Exchange Board of India (SEBI) and is also associated with various committees of SEBI and the Reserve Bank Of India (RBI).

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Mr. Deepak M Satwlekar Is the Managing Director and CEO of the Company since November, 2000. Prior to this, he was the Managing Director of the HDFC Ltd since 1993. Mr. Deepak M Satwlekar obtained a Bachelors Degree in Technology from the Indian Institute of

Technology, Bombay and a Master Degree in Business Administration from The American University, Washington DC.

1.what is your gender?.

45 40 35 30 25 20 15 10 5 0

42

Series1 8

The above graph shows that the sex wise classification of the respondents. In total 50 respondents 42% of respondents are males. And remaining 8% of respondents are females. 62

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2.What is your age?.

25 20 15 10 5 0 a 2 b Series1 c d 6 19 23

The above graph shows that the age wise classification of the respondents. 2% of respondents are coming under the age between 15 to 20 years. 21% of respondents are coming under the age between 20 to 30 years. 23% of respondents are coming under the age between 30 to 40 years. And remaining 6% of respondents are coming under the age of 40 years and above.

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3. What is your qualification?.

a b 18 c 21 d

The above graph shows that the 4% of respondents have completed SSLC, 21% of respondents have completed PUC, 18% of respondents have completed degree and 15% of respondents have completed master degree.

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4. Are you living in your own house?.

45 40 35 30 25 20 15 10 5 0 a b 8 Series1 39

The above graph shows that the numbers of respondents are living in their own house. 39%of respondents have their own house. Remaining 8% of respondents do not have their own house. 65

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5. Are you using the following?.

a b c d 30 22 20 10 0 a 14 10 2 b c d

The above graph shows that the number of respondents is using the following luxuries goods. 14 % respondents are using Car. 10% respondents are using Colour TV. 22% respondents are using Bikes. 66

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2% respondents are using Refrigerator.

6. What is your occupation?.

15

a b c d

19

The above graph shows that the respondents occupation. 15% of respondents are job holders. 19% of respondents are Business mans. 4% of respondents are Professionals.

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7. What is your monthly income?.

30 25 20 15 10 5 0 a 3 b c d 3 16 a b c d

26

The above graph shows that the monthly income of the respondents. In the survey it was found that the. 3% of respondents are come under below Rs.5000 per month. 26% of respondents are coming under Rs.5000 to 10,000 per month. 16% of respondents are coming under 10,000 to 15,000 per month. Only 3% of respondents are coming under Rs.15, 000 & above.

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8.Are you aware of any thing about HDFC Standard Life Insurance?.

30 25 20 15 10 5 0 a b 19

26

a b

The above graph shows that the 19% of respondents aware about HDFC Standard Life Insurance and 26% of respondents unaware about HDFC Standard Life Insurance.

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9.If yes how do you come to know?.

3 2 1

a b c d e

10

The above graph shows that the number of respondents are come to know about this HDFC Standard Life Insurance Plans and Policies. Only 6% of respondents are come to know from the executives. 10% of respondents are come to know from their friends. 1% of respondents are come to know from Television. 2% of respondents are come to know from local NEWS Papers. 3% of respondents are come to know from Pamphlets.

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10. Do you want to know more about HDFC?.

40 30 20 10 0 39 a b 10 a b

The above graph shows that the number of respondents wants to know more about HDFC Standard Life Insurance Plans and Policies. 39% of respondents are wants to know more about HDFC Standard Life Insurance Plans and Policies. 10% of respondents dont want to know.

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11. Do you want to invest your money in the HDFC Standard Life Insurance?.

30 25 20 15 10 5 0 a

26 20 a b

The above graph shows that the numbers of respondents are interested to invest their money in HDFC Standard Life Insurance. 26% of respondents are interested to invest their money in HDFC Standard Life Insurance. 20% of respondents are not interested to invest their money in HDFC Standard Life Insurance.

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12. If yes in which plan you want to invest?.

10 5 0 7 9 8 Series1 S1 a b c d

The above graph shows that the numbers of respondents are interested to invest their money in the following plans in HDFC Standard Life Insurance. 7% of respondents are interested to invest their money in the Investment Plans.

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9% of respondents are interested to invest their money in the Saving Plans.

8% of respondents are interested to invest their money in the Pension Plans.

13. In which company you have invested your money?.

a b c d

The above graph shows that the numbers of respondents are invested their money in the following companies. 17% of respondents are invested their money in the LIC. 9% of respondents are invested their money in the HDFC. 8% of respondents are invested their money in the ICICI. 74

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2% of respondents are invested their money in the Bajaj Allianz.

14. Your saving consist of?.

30 25 20 15 10 5 0 2 a b c 3 0 d e f 14 a b c d e f 1 27

The above graph shows that the numbers of respondents saving consist of in the following companies. 2% of respondents consist their savings in the Post Office. 14% of respondents consist their savings in the Bank F.D. 1% of respondents consist their savings in the Shares. 3% of respondents consist their savings in the Land and Building. 27% of respondents consist their savings in the Life Insurance.

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Findings
In 50 respondents presently 46% of respondents age between 30 to 40 years.this indicates that they have ability to take financial investment decisions. So it is suggests that the company catch such kind of respondents. In the survey it was found that more number of respondents i.e.36% of respondents have completed graduation. This indicates that the respondents in the Dharwad city are educated and they are easily understood what are the benefits and importance of the policies. In this survey it was found that 44% of respondents have their own bikes and 28% of respondents have cars. This indicates that these financially sound and they can easily understand the importance of policies and they can invest thhier money in that. In this survey it was found that 52% of the respondents monthly income is in between Rs.5000 to Rs.10000. such kind of respondents are wants save money or invest money which will help for their childrens in future. It was found that 52% of respondents in Dharwad city are unaware about the HDFC standard Life Insurance. This indicates the advertisements which are using

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for creating awareness in Dharwad is not effective so it is suggests the company to use more effective ad camps to create awareness. In Dharwad city 78% of respondents wants to know more about HDFCs policies so it is suggest that the company should give ads in local NEWS Paper and also give advertisement in local cable TV.Dharwad city is aware or knows about this scheme. In this survey it was found that 52% of respondents are wanted to invest their money in HDFC Life Insurance Policy. These respondents are potential customer for the organization.

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Conclusion
From the survey analysis it was found that in Dharwad City more than half of respondents are unaware about HDFC Standard Life Insurance Plans and Policies. In this survey it was also found that more number of respondents have perception in that they are interested to invest their money in HDFC Standard Life Insurance In short many respondents are still not decided to in which company they have to invest their money. So they have opportunity in Dharwad city and the company has an opportunity so it suggests that they catch the such customers to tap the market.

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Recommendations
1. More number of respondents have their monthly income below Rs.5000. And such kind of population wants to make policies in HDFC Standard Life Insurance. More number of the respondents are come to know about this scheme from TV and Friends. So it suggests that they should use other sources of advertisement like Big Eye Catching Hoardings and Road shows etc. 2. Here it can recommended that the company should provide bonus for the potential financial consultant and Company almost all plans and policies have duration period of minimum 10 years for this long duration people are not interested to invest their money so the company should reduce their duration period.

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Bibliography.

MARKETING RESEARCH BY DONALD S. TULL & DELL HAWKINS. PRINCIPLE OF MARKETING BY PHILLIP KOTLER & ARMSTRONG. NEWSPAPER AND MAGZINES COMPANY MANUALS.

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Questionnaire.
This is an anonymous survey Dear respondent.

1. What is your gender? Male 2. What is your age? 15-20 30-40 3. What is your qualification? SSLC Degree 4. Are you living in your own house? Yes 5. Are you using the following? Car Bike 6. What is your Occupation? Job Holder Professional 7. What is your monthly income? Below 5000 BABASAB PATIL 5000-10,000 81 Businessman Others Colour TV Refrigerator No PUC Masters 20-30 40 and above female

10,000-15,000

Above 15,000

8. Are you aware of any thing about HDFC Standard Life Insurance? Yes 9. If yes how do you come to know? Executive TV Pamphlet Yes Yes Investment Plans Pension Plans Friends NEWS Paper Others No No Saving Plans Others No (If No skip to the question no. 10)

10. Do you want to know more about HDFC Plans? 11. Do you want to invest your money in the HDFC standard Life Insurance? 12. If yes in which plans you want to invest?.

13. In which company you have invested your money? a) LIC c) ICICI 14. Your saving consists of. a) Post office c) Shares d) Land / Building e) Life insurance f) Gold b) Bank F.D b) HDFC d) Bajaj Allianz

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S.N0. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40

1 a a a a a a a a b a a a a a a a a a b a a a a a a a a b a a a a a a a b a a a a

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7 b c c a b b a b b b d b a c c b b c c d c b b c c b c b b d b b c c b b b b a c

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12 d d c b

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a a b d b b c d b a c b a c c a a b a

a a a

a a

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a b a b a a a a a b

c b c c c d b a b c

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