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INTRODUCTION
This project named as Organization study at INDIAN TELEPHONE INDUSTRIES LIMITED, PALAKKAD has been undertaken with the objective of analyzing the practical aspects of business management in the modern business scenario and studying the various functions of departments in the organizations. The time duration of the project was one month. The result of the study is the understanding of the inter-related functions of different departments of the selected industrial unit for this study.
Management is an activating element in any enterprise for getting things done through people. Management becomes inevitable for directing and unifying the groups of efforts towards a common objective. Management is not merely a task of managing the business but it is an essential accomplishment of all social organization and it is to be found everywhere, as a distinct and dominant activity. While describing the pivotal role of the management in the social history, Drucker rightly remarks, management which is the organization of the society specially charged with making resources productively, i.e., with the responsibility for organized economic advance. Therefore, to reflect the basic spirit of the modern age, management is that function of an enterprise which concerns itself with the direction and the control of the various activities to attain the business objective. An effective management is planning, organizing, staffing, directing and controlling an activity, project or enterprise.
1. To understand and analyse the organizational structure of ITI Ltd. 2. To study the trends in the important performance indicators like sales and profit 3. To familiarize with the production procedures 4. To understand the decision making process and procedures at different levels of management. 5. To have a clear idea about the delegation of authority and responsibility among the various levels of the organization. 6. To find the strength, weakness, opportunities and threats of the company 7. To get acquired with the functioning of the various departments in an organization.
weakness of the organization and to find out the area where the organization should improve. It adds to familiarizing the telecommunication industry and ascertaining the present position of the company.
RESEARCH METHODOLOGY
Research Methodology deals with how the research study should be undertaken. This includes the research design to be used, data collection method to be adopted, research work to be carried out, and limitation inherent in the research project.
RESEARCH DESIGN
Research design is the basic frame work, which provides guidelines for the research process. In this study data are collected from different category of respondents. These are by asking questions to the respondents and collect the organization structure, departmental details, policies and procedures of the company.
SOURCES OF DATA
This study is based on the primary and secondary sources of data. The primary data for the study have been collected through personal interview with managers and other key persons within the organization. The main sources of secondary data have been published and unpublished documents including the companys brochures, records and annual publications, library books and internet sources.
master mind behind ITI. Having been a native of Palakkad prompted the selection of this unit for the organizational study.
STUDY PLAN
This organization study conducted in May, 2012 covered a period, exactly one month. The study plan followed for the purpose is given below.
SECOND WEEK: Visiting various departments and conducting discussions with department heads for primary data collection
THIRD WEEK: Collecting information from employees, and from secondary sources
Chapter 2
INDUSTRY PROFILE
Telecommunications industry deals with the activities and services of electronic systems for transmitting messages through cables, telephone, radio or television. In the recent years the telecommunication sector shows a tremendous growth. The major factors responsible for the growth of telecommunications industry are use of modern technology and market competition. One of the products of modern technologies is the optical fibres, which are being used as a medium of data transmission instead of using coaxial or twisted pair cables. Optical fibres can carry a high volume of data and are easier to maintain and install. The use of communication satellites made telecommunications a booming industry. The use of mobile network has a crucial role behind its leading companies are showing their interest to invest in this sector.
The
introduction
of
these
advanced
technologies
made
the
telecommunications industry a competitive one, where a number of multinational companies have shown their interest to invest in this industry. Consequently the prices have been reduced, and the quality improved at the same time. During 1990s, the telecommunication industry showed a speedy growth in terms of investment and eventually increased the competition. The competition between the companies led to the decline of revenues.
sectors
responsible
for
Indias
resurgent
economic
growth.
The
Indian
telecommunication industry, with 600 million mobile phone connections as of February 2010, is the third largest telecommunication network in the world and the second largest in terms of number of wireless connections 563 million. Indian telecom industry is one of the fastest growing in the world and is projected that India will have 'billion plus' mobile users by 2015. Projection by several leading global consultancies is that Indias telecom network will overtake Chinas in the next 10 years. For the past decade or so, telecommunication activities have gained momentum in India. Efforts have been made from both governmental and nongovernmental platforms to enhance the required infrastructure. The idea is to help modern telecommunication technologies to serve all segments of Indias culturally diverse society.
The Indian telecommunication industry has a significant presence in the national economy as well as in the international economy. Its contribution to the Indian economy is manifested in terms of its contribution to the industrial production, employment generation and foreign exchange earnings.
The Indian telecommunication industry is growing rapidly. This rapid growth has been possible due to various proactive and positive decisions of the Government and contribution of both by the public and the private sector. The rapid strides in the telecom sector have been facilitated by liberal policies of the Government that provide easy market access for telecom equipment and a fair regulatory framework for offering telecom services to the Indian consumers at affordable prices.
The use telecommunication equipments are increasing day by day. Rising demand for a wide range of telecom equipment, particularly in the area of mobile telecommunication, has provided excellent opportunities to domestic and foreign investors in the manufacturing sector. The last two years saw many renowned telecom companies setting up their manufacturing base in India. Ericsson has set up GSM Radio Base Station Manufacturing facility in Jaipur. Elcoteq has set up handset manufacturing facilities in Bangalore. Nokia set up its manufacturing plant in Chennai. LG Electronics set up plant of manufacturing GSM mobile phones near Pune.
EMERGING TECHNOLOGIES
Telecommunications service providers and equipment vendors today face significant challenges as they address the multitude of changes and competitive challenges sweeping their industry. Networks are increasing in size and complexity as demand pressures grow and as new technologies from wireless communications and fiber optics to multimedia, computers and advanced Internet technologies converge upon the network. As the competitive environment intensifies, it becomes increasingly important for service providers and equipment vendors to be able to react to changes quickly and effectively while maintaining the highest levels of performance and reliability. The emerging technologies in telecom sector are the following.
Broadband Technologies
Telecommunications service providers and equipment vendors today face significant challenges as they address the multitude of changes and competitive challenges sweeping their industry. Networks are increasing in size and complexity as demand pressures grow and as new technologies from wireless communications and fibre optics to multimedia, computers and advanced Internet
technologies converge upon the network. As the competitive environment intensifies, it becomes increasingly important for service providers and equipment vendors to be able to react to changes quickly and effectively while maintaining the highest levels of performance and reliability.
Bluetooth Technology
Bluetooth is managed by the Bluetooth Special Interest Group, which has more than 14,000 member companies in the areas of telecommunication, computing, networking, and consumer electronics. The SIG oversees the development of the specification, manages the qualification program, and protects the trademarks. To be
marketed as a Bluetooth device, it must be qualified to standards defined by the SIG. A network of patents are required to implement the technology and are only licensed to those qualifying devices; thus the protocol, whilst open, may be regarded as proprietary.
The other emerging technologies are i-mode Technology, Digital Subscriber Line (DSL), Wireless in Local Loop (WLL), Undersea Cable Projects and Direct-ToHome (DTH) TV.
As the competitive environment intensifies, it becomes increasingly important for service providers and equipment vendors to be able to react to changes quickly and effectively while maintaining the highest levels of performance and reliability. The major telecom players in India are the following.
Established in 1995 by Sunil Mittal as a Public Limited Company, Airtel is the largest telecom service provider in Indian telecom sector. With market capitalization of over Rs.1,360 billion, Airtel has 31% of total market share of GSM service providers.
3) BSNL
Founded in 2000, Bharat Sanchar Nigam Ltd. is India's largest public sector Telecommunications Company providing a wide variety of telecom services. Its service range covers Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services, etc.
4) MTNL
MTNL has successfully converted its telephone exchange network to the digital mode systems. Having a customer base of more than 6 million, MTNL has showed a growth of over 30% during financial year 2005-06.
5) Ericsson
Ericsson has a wide network of more than 140 countries and more than 30% market share. Ericsson's parent company Teleonsktiebolaget L M Ericsson was established in 1876.
6) Nokia
Nokia is one of the leaders in the Indian market providing telecom equipments. Its product range starts from a handset of Rs. 2000-3000 and goes to N series, which amounts to more than Rs. 25000-30000.
7) Siemens Communications
Siemens is one of world's largest companies providing electrical engineering products and services. Siemens covers a wide range of services in the electronic
9) Tata Teleservices
Tata Teleservices, one of the 96 companies of Tata Group, has its network in 20 circles. It is the first company to launch CDMA mobile services in India. The Indian telecommunications has been zooming up the growth curve at a feverish pace, emerging as one of the key sectors responsible for India's economic growth. India is has surpassed US to become the second largest wireless network in the world with a subscriber base of over 300 million in April, according to the the Telecom Regulatory Authority of India (TRAI).
Chapter 3
COMPANY PROFILE
ITI Ltd Palakkad was established in the industrial corridors of Coimbatore and Kochi in the NH-47 and located at Kanjikode 10 kms from Palakkad Town. ITI is India's largest supplier of telecommunication products and services and is a major manufacturer of OCB exchanges. The company offers a complete range of telecom products and solutions covering the whole spectrum of Switching, Transmission, Access and Subscriber premises equipment. Palakkad plant was established in the year 1976 as the Nation's first Electronic Switching Systems Manufacturing Unit with a capital investment of Rs. 2.6 Million. The plant is the leading Switching Equipment Manufacturer for the National Telecom Network. The capacity of the plant is 1 million lines per annum. The total manpower of the plant is 688.
ITI Limited, a Public Sector Undertaking under the Ministry of Communication, Govt. of India, the leading Telecom Equipment Manufacturer and Solution provider in India . is a major supplier of telecom equipment to service providers like BSNL and MTNL. ITI is having 6 manufacturing plants, 11 Regional Offices and 34 Area Offices across the country.
ITI is having the state of the art manufacturing facilities and Level 4 security for the manufacturing and personalization of GSM SIM cards catering to the needs of our customers BSNL and MTNL for the past 10 years. ITI was one among three public sector consortium members entrusted by the Ministry of Home, Govt. of India for implementation of the nation-wide pilot project of MNIC (Multi-purpose National ID Card).
The plant has a centrally Air Conditioned World Class Manufacturing Facility, A State-of the -art Fuji SMD Line, Printed Circuit Board (PCB) manufacturing plant, SIM cards manufacturing and personalization centre, VRLA Battery Plant, Modern
Calibration
Lab,
Cable
Assembly and
Harnessing Equipment,
PC based
The in-house developed Integrated Manufacturing Management System provides IT support to all the areas like Manufacturing management, Materials management, Quality, Finance, CRM and HR. The plant has full fledged Product Support Centre and Customer Service Centre equipped with skilled technical persons and latest test equipments.
`ITI manufactures GSM and CDMA systems in addition to SSTP, SIM cards, MLLN, NMS and PCB. The company has ISO 9001-2000 certification and has
executed projects in the Middle East, Southeast Asia, Central Asia, Africa and Europe. ITI gives top priority to the quality. It has the slogan synonymous with quality.
MISSION To be the leader in the domestic market and an important global player in Voice, Data and Image communications by providing total solutions to customers. To build on core competencies to enter new business areas.
OVERVIEW Coporate Head Quarteers : ITI Bhavan, Doorvaninagar, Bangalore - 560016. Manufacturing Units : : Bangalore, Naini (Allahabad-UP), Rae Bareli(UP) . Mankapur (UP), Pabkkad (Kerala), Srinagar (J&K) Network Ssytem Unit : Bangalore Regional Offices : New Delhi, Bangalore, Kolkatta, Lucknow, Mumbai, Channai, Hyderabad, Bhuhaneswar . Bhopal, Ahamadabad, Kochi; supported by 36 area ofllces all over the country. Manpower: 13,045. R&D Base: Bangalore, Naini & Mankapur Quality system : ISO 9000 compliant. COMPANY DETAILS
Name Address Registered office/ factory Nature of incorporation Nature of business Chairman Banker Total capital employed Annual turnover Brand name Employment potential : ITI Ltd, Palakkad : Kanjikode West, Palakkad : ITI Bhavan, Doorvani nagar, Bangalore : Pulic limited company : Manufacturing of telecom equipments : Mr: K L Dhingra. : SBI : 88 crore : 16.3 crores : ITI : 689 workers
QUALITY POLICY
ITI is committed to provide competitive and reliable products, solutions and services. ITI will achieve this through the following. Sound Quality Management Systems Empowered Human Resources Innovation
Continual improvement, mutual respect and customer delight will be the guiding philosophy.
BUSINESS MODEL
In collaboration with its partner, ITI proposes to penetrate the ever-growing market in Smart Card Solutions for various applications in the Government and
Private Sector, synergizing the strengths of both the organizations. The revenue sharing ratio can be worked out based on each party's contribution to the business.
The following documents are required to be submitted along with the EOI.
Company Profile Certificate of Incorporation with the copy of Articles and Memorandum of Association. Audited Annual reports of last two financial years Details of similar project implementation (Customer details, project prole, Project executed, brief about project implementation) and performance certificate. Details of Infrastructure and Human Resource employed. Quality philosophy and certifications List of implementation partners for the projects executed. Detailed proposal on exit/termination mechanism during/end of contract period Detailed proposal on business model and marketing strategy. Any legal case(s) against the company in the last 3 years
MILESTONES OF ITI
Jan 1976 Inauguration of ITI Ltd Palakkad by Dr. Shankar Dayal
Nov 1982
Mar 1986
Dec 1986
Jan 1987
Oct 1987
Oct 1988
Dec 1987
Mar 1990
Sep 1993
Mar 1995
Mar 1995
Sep 1995
Oct 1996
Oct 2003
Jun 2004
Feb 2005
Aug 2005
MANUFACTURING FACILITY
ITI Ltd, Palakkad, has a highly productive Plant equipped with modern facilities for Surface Mounted Devices (SMD) assembly and automated testing to ensure zero defect product and Printed Circuit Board (PCB) manufacture of various layer counts.
It also has state-of-art SIM Card Manufacturing and personalization Centre, Modern Calibration Lab, Cable assembly and Harnessing Equipments, PC based Microprocessor Development Systems and the latest Test Equipments.
It is fully networked over a Local Area Network with more than 200 nodes connecting all the departments along with VSAT connectivity with all the other manufacturing Plants.
TESTING & QA
The facility has highly sophisticated tools and programs to test the functionality of the crack, rack, cables and simulation activity based on the exact site installation layout. The manufacturing Automation Protocol (MAP) Test, Integration Test and Climatic test ensure a failure rate less than 2%. The facility has been approved by BSNL with a Self Certification stature.
TECHNOLOGY ALLIANCES
ITI has technology alliances with the leading Technology providers for the following product range:
Product
GSM-BTS
Technology provider
Alcatel-Lucent, France
G-PON
Alphion, USA
CDMA Infrastructure
NGN (Class 4)
Huawei, China
NGN (Class 5)
ZTE, China
STM 1,4,16
Tejas, India
STM64
Xalted, India
DWDM
ZTE, China
Microwave equipments
CLI phones
ADSL -CPEs
SEM India
MLLN
Tellabs, Finland
SSTP
Tekelec, USA
Radio Modem
PointRed, India
SIM cards
WatchData, China
USIM Cards
Bartronics, India
PRODUCT PROFILE
Large Digital Switches and Digital Trunk Exchanges ( OCB) Double sided and multi layer Printed Circuit Boards (PCB) Assembly of state-of-art surface mounted devices (SMD) SIM Cards/ Smart cards/ National ID Cards New Generation Network(NGN) Equipments Network Management System (NMS) Managed Leased Line Network (MLLN) Voice over Internet Protocol (VoIP) Virtual Private Network (VPN) Stand-alone Signaling Transfer Point (SSTP) Equipment Integrated Manufacturing Management System (IMMS) and other customized software solutions
NEW PRODUCT
National Population Registration (NPR) Project: ITI is one of the three Public Sector Undertakings short listed by RGI (Registrar General of India) for providing Multi Purpose National ID cards. The scope of work involves collection of citizen data including biometrics followed by preparation of ID cards. It is expected that this project will give a substantial turnover in the coming 2 to 3 years with good value addition. ITI was selected as one of the consortium member along with M/s BEL and M/s ECIL by RGI for the NPR Project. This Plant is executing the Project which includes Data Collection, Biometrics, Manufacturing and Personalization of Smart Cards.
Digital Inverters
Digital Inverter provides AC Output Voltage during mains AC failure for domestic purposes. This is backed up by a Battery which is automatically being maintained on regular basis on availability of AC mains. This is fully automatic PWM based technology which takes care of Over load cut off with auto reset timer switch and deep discharge battery cut off. Unit has multi display unit which provides visual indication for AC mains, Inverter ON, Battery Low, Battery charging and Over-load.
INFRASTRUCTURE
In-house Research and Development
In circuit tester(ICT)
Environmental testing
ORGANIZATIONAL STRUCTURE
ITI Ltd is following Line and staff management. General Manager is the head of the organization. Under the GM, there are six Managers; Finance Manager, Marketing Manager, Deputy General Manager Human Resource, Manager- Internal Audit, Quality assurance Manager and Production Manager. For the production
department there are five Deputy Managers and two Chief Managers for various departments. It can be shown as in the organization chart.