Founder of DeYoe Wealth Management Believes Class of 2012 Has Some of the Best O pportunities A Leading Financial Advisor

Reaffirms that Hard Work, Proper Planning, and Smart Implementation Still the Formula for Achieving the Happiness Dividend Berkeley, CA, June 26, 2012 -- In an open letter published in the San Francisco Chronicle, Robert Reich, professor of public policy at the University of Califor nia at Berkeley and former U.S. secretary of labor, summed up the prospects for the graduating class of 2012 in two words: Youre screwed. Jonathan Deyoe, founder o f DeYoe Wealth Management, thinks Reich made some valid points, but his message is wrong. College graduates need to construct a plan for their future and build s omething positive for themselves rather than focusing on the downturn in the job market, said DeYoe. Balancing planning, education, and implementation as you wor k towards life goals can help you earn what DeYoe calls, The Happiness Dividend. According to Reich, it will be much harder to find a job in the current market t han in 2008 when the recession began, and the pay will be worse than ever. Many of those graduating are also facing more student loan debt: $25,000 on average, although 10 percent of graduates will owe more than $54,000. As Reich notes, the cost of a college education is rising faster than inflation while state spendin g-per-student is at a 25-year low. Reich predicts that at some point in the not-t oo-distant future college is no longer a good investment. Despite gloomy short-term fiscal and employment prospects, DeYoe feels that Reic h is sending the wrong message to the class of 2012. Todays graduate has more oppo rtunity than ever to pursue the Happiness Dividend, which is the work/life/inves tment balance that can give folks confidence and tranquility as they work toward their larger goals, said DeYoe. In fact, DeYoe believes that those starting thei r careers today may turn out to be a lot like his grandparents, who emerged from the challenges of the Great Depression better prepared for their future. Markets are volatile and life is always uncertain, so what 2012 college graduates need to do is work hard today and plan for tomorrow, just as Tom Brokaws The Gre atest Generation did during the Depression, said DeYoe. Its individual effort and be havior that affects long-term success or failure, not the state of the economy o r the political climate. He suggests graduates adopt a planning-based approach an d leverage their education to quickly pay down their current loan debt so that t hey can start saving to fund their goals. DeYoe adds that the secret to professional and financial success lies in the bal ancing of planning, education, and implementation. Unfortunately, financial prof essionals and their young (and old) clients often focus on implementation trying to second-guess the economy and the stock market without sufficient planning or education. But without a strategic plan, there is no framework for goal setting or ability to assess your success in light of the long-term strategy. And witho ut education, you wont have the knowledge necessary to implement the plan and sta y on target. You need all three legs of the stool. Despite the doom and gloom in the news, todays graduates should never discount the value of hard work or forget that new business ideas emerge every day, said DeYo e. There is plenty of hope and innovation out there. And when you combine elbow g rease with strategic planning, education, and careful implementation, I believe it is possible for anyone to achieve their dreams, said DeYoe. That has never chan ged. About DeYoe Wealth Management Based in Berkeley, California, DeYoe Wealth Management is passionate about helpi ng clients pursue financial independence on their terms. The firm offers access

to comprehensive financial services, including customized asset management, holi stic financial planning, and insurance solutions tailed to meet the needs of our clients and their families. Our objective is to help our clients maximize their Happiness Dividend, working towards financial independence while realizing thei r dreams. DeYoe Wealth Management uses a six-step process to make sure our clien ts investment strategies keep pace with their changing lifestyle, planning for cu rrent needs and future goals. For more information, visit www.deyoewealthmanagem ent.com. The opinions voiced in this material are for general information only and are no t intended to provide specific advice or recommendations to any individual. Jonathan K. DeYoe, AIF & CPWA is a registered principal with and securities and ad visory services offered through LPL Financial, a Registered Investment Advisor Member FINRA/SIPC. Contact: Nancy Wright Cooper, DeYoe Wealth Management, (510) 848-0012, ext. 103, ncooper@deyoewealthmanagement.com Media Conact : Tom Woolf, Woolf Media & Marketing, (415) 259-5638, tomw@woolfmed ia.com Contact : Nancy Wright Cooper DeYoe Wealth Management 1400 Shattuck Avenue Suite 1 Berkeley, CA 94709 (510) 848-0012, ext. 103 ncooper@deyoewealthmanagement.com http://www.deyoewealthmanagement.com