Business Plan For Trida Ayu

BUSINESS PLAN FOR TRIDA AYU
TABLE OF CONTENTS
Sr. No
CHAPTER
Page No.
EXECUTIVE SUMMARY 1. 2. INTRODUCTION RESEARCH STUDY A. RESERCH OBJECTIVES B. RESERCH METHODOLOGY 14 - 18
6-7 8 - 13
3. 4.
INDIAN SOAP INDUSTRY OVERVIEW OF THE ORGANISATION 19 - 23 24 - 28 29 - 37
5. BRIFING OF OTHER SOAP I NDUSTRY 6.

PRODUCT & SERVICES MARKETING STRATEGY FINANCIAL PLAN
7.
8.
9. 10. A.
DATA ANALYSIS CONCLUTION ANNEXURE QUETIONNAIRE BIBILOGRAPHY 43 47
38 - 40 41 42
48 - 49
1 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.
Sr.No. 1
TOPIC Introduction to water Resources of water Problems in water supply Research methodology Data interpretation and analysis Conclusion Suggestion Annexure Questionnaire Bibliography
PAGE NO.
2 3 4 5 6 7
Chapter - 1
Executive Summery
The research conducted was descriptive in nature. Nagpur segment was surveyed to attain certain results. The survey was conducted to analyses the customers awareness for the various brands of herbal soap in market, also took participation of wholesaler & service provider like beauty parlor & saloon owner, find out the factors which would influence the buying decision of the customer.
With these objectives in mind, a survey was conducted in Nagpur region. Quetionnaire method was used along with some interviews & observation to obtain the required information. Convenient sampling was used as the mode of conducting the survey. A sample size of 50 was taken for the purpose from various levels , out of which 20 parloure & saloon owner/operator, 10 whole sellers & remaining 30 other people. 3 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.

After study & observation, I have reached to the conclusion that many people want to switch to those product, which are having many use. So I have decided to go for producing Ayurvedik products. As the FMCG sector is one of the fastest growing sector of the world & in nation like India second largest population country in the world, I have saw a lot of scope in the FMCG sector.
Owners philosophy and culture is to fulfill the customers demand at reasonable price, is a competitive edge to command a good reputation business. By doing proper promotional activities business will achieve its objective. The plant management will developed its strategic planning to achieve, quality of product and services, to focus on marketing segments and to utilize the working capital in its right direction.
The important findings are :-
There are 6-7 herbal soaps brand available in Nagpur & near by market.
There are two existing herbal soap manufacturer in Nagpur.
People prefer those products, which has multiple use compared to other product.
All available standard sizes are varying between 75-150gms.
There is no product available, which has multiple use of it.
Maximum of the people are aware about Medimix soap & retailer has maximum stock of it.

According to saloon, parlors owner/operator & retailers while making purchase decision the customer is more sensitive towards brand name, impact of product after use. By brand name customer, mean a well-known manufacturer having goodwill in the market.
There are no evidence found of any hazards or skin problem by using any of the herbal soap.
Most of the sellers are happy to sale local market product & branded also.
Chapter - 2
Introduction About Industry

The soaps market is estimated at 530,000 TPA including small imports where the Hindustan Lever is the market leader. The market is growing at 7% a year. This means that the incremental demand generation is 5% over and above the population growth. With increasing awareness of hygienic standards, the market for the Soaps could grow at a rate higher than 8% annually. Interestingly, 60% of the market is now sourced from the rural sector with the household penetration .

The project deals with the current scenario prevailing in the market, & the scop for new entrants in the industry. India is a country with a population of 1,030 million people. With the household penetration of soaps is 98%. People belonging to different income levels use different brands, which fall under different segments, but all income levels use soaps, making it the second largest category in India. Rural consumers in India constitute 70% of the population. Rural demand is growing, with more and more soap brands being launched in the discount segment targeting the lower socioeconomic strata of consumers. Soap manufacturers originally targeted their products to the lowest & medium income group in urban as well as rural areas.
About Organization
The small startup named as TRIDA AYU PVT. Ltd. Will be locating at Dahegao Joshi 35km in distans from Nagpur. The head office of the firm will be locate in Nagpur nearer wholesale market.
TRIDA AYU will depend on the main principal person Sushil P. Narad, for management perspectives. The owner is resident of Nagpur it self.
It is an exclusive small business enterprise, deals in manufacturing soap and by products. The core competency has been in the field of FMCG sector.

The financial requrnment of the business is estimated around Rs. 30, 00,000/- The business will be get financed by two ways. the initial amount of Rs. 10,00,000/will be contributed by the owner Sushil P. Narad & remaining amount will be get financed by Financial institution.
Research objectives
The study will highlight the following objectives.
A. Objectives B. Scope
Geographical scope: Nagpur city and around Nagpur city Population: Functional scope: 2500000 Feasibility study of business plan
Vision Statement;The business vision is to focus on our future goals and objectives, and to achieve them we will concentrate on strategic planning to achieve them in short term and in long-term period.
Mission Statement:The market strategy is to provide wide range of quality products on daily basis to satisfy our customers needs, and promises to demonstrate consistently the superior service and quality to each customer.
BUSINESS BACKGROUND:-
Location:The plant will be at Dahegao Joshi, which is 30KM away from Nagpur. The sales operations will be initially in and around Nagpur city.
Demographics:The total population of the city of Nagpur according to 2011 census report is 2.5 million . Most of them (95%) are habitual to use soap on regular basis as per there need & habits. In case of skin care segment 40% of the people are depend on use of soaps, 9 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.

Infrastructure:The city of Nagpur has a well-built infrastructure. The road infrastructure throughout the Region, although extensive, is congested and needs considerable upgrading; it is well linked by all the major means of transport, that is, airways, roadways and railways. The transport communication of the city of Nagpur makes it easily accessible from the rest of the country. The two important roads in the city are the National Highway number 6 and the National Highway number 7.
SOAP INDUSTRY IN INDIA
The soaps market is estimated at 530,000 TPA including small imports where the Hindustan Lever is the market leader. The market has several, leading national and global brands and a large number of small brands. The market is growing at 7% a year. This means that the incremental demand generation is 5% over and above the population growth. With increasing awareness of hygienic standards, the market for the Soaps could grow at a rate higher than 8% annually. Interestingly, 60% of the market is now sourced from the rural sector. With the household penetration Of soaps is 98%

India is a country with a population of 1,030 million people. With the household penetration of soaps is 98%. People belonging to different income levels use different brands, which fall under different segments, but all income levels use soaps, making it the second largest category in India. Rural consumers in India constitute 70% of the population. Rural demand is growing, with more and more soap brands being launched in the discount segment targeting the lower socio-economic strata of consumers. Soap manufacturers originally targeted their products to the lowest income strata in urban as well as rural areas,
Size of the Industry

The Indian Soap Industry includes about 700 companies with combined annual revenue of about $17 billion.
One of the factors that affect the demand of soaps is the penetration, which the products have in market. In case of soaps, this has not been a major issue as the penetration in the rural area is as high as 97% and that for urban area is around 99%. Thus, approximately the penetration is around 99% for overall India.
Management Summary
Teal aqua is owned and operated by Sushil P. Narad, responsible for the profit & loss as well as all the assets & liabilities of the firm, & holding position of director in the business entity. Sushil P. Narad is attending two-year Degree course in business management from, Dr.Panjabrao Deshmukh Institute of Management Technology& Research, dept. of Dhanwate National collage, Nagpur.
Organizational Structure
TRIDA AYU will depend on the main principal personnel, Sushil P. Narad, for all management responsibilities. This will include office management, accounts receivable and payable, sales and marketing, and talent recruitment. Sushil P. Narad will serve as chief operations officer and sales manager. He will supervise all sales and marketing operations. Sushil P. Narad will also be holding the office of the treasurer therefore will be responsible for all financial related matters. Also serve as chief technology officer. He will be directly supervising all employees, production operations and will also be responsible for any necessary training in the same department.
3 Personnel Plan
The firm will consist of one full-time unit operator and three supervisors. All three will work full-time on separate operations like raw material mixture, production, packaging with minimum educational qualification I.T.I. However, there will be two-laboratory technician with minimum educational qualification B.Sc... In addition, there will be four labors for physical work. Also, there will be one accountant and one store keeper. The following table shows how we plans to make the above a reality.
Personnel Plan Production Personnel Operator 60000 Supervisor 1st 48000 Supervisor 2nd Lab technician 1st 60000 Lab technician 2nd Labor(all 4) 60000 96000 66000 66000 105600 73600 73600 115160 52800 58080 66000 73600 FY 2011 FY 2012 FY2013
48000
52800
58080
Accountant
36000
39600
43560
Store keeper
36000
39600
43560
Total
4,08,000
4,40,400
5,39,240
Chapter - 3

Research Methodology
3.1 Research
Generally Research is considered as endeavor to arrived at the answer to Intellectual & practical problems through the application of scientific method to the knowledge universe. It is a movement form known to unknown. According to the Clifford Woody Research comprises defining and redefining problems, formulating hypothesis or suggested solution, organizing and evaluating data, making deductions and reaching conclusion, and at least carefully testing the conclusion to determine whether they fit the formulating hypothesis.
Objectives of Research
The purpose of research is to discover answers through the application of scientific procedures. The objectives are: To learn how to start new business. To do feasibility study of the business. To know various kinds of laws related to this plan To find the retailers overall perception about the existing brands & new entrants in herbal products. To study the customers attitude towards.

3.2 Methods of Data Collection
Collection of data refers to a purposive gathering of Information relevant to the subject matter under study and the methods used depend mainly on the nature, purpose and scope of the enquiry to be undertaken, as well as on the availability of resources and time. The data collection can be groped under two types: Primary Data Secondary Data
Primary Data Primary Data are those, which are collected for the first time. They are original in character. The researcher collects them for the first time for his use. The sources of Primary Data include:-
INTERVIEW METHOD: - This method involves collecting data by

presenting of oral, verbal, stimuli and responses to them.
QUESTIONNAIRE METHOD: - Another method of data collection,

consisting of some question about the related topic and to be filled up by the targeted samples.
OBSERVATION METHOD: - The observation method is most

commonly used specially in studies relating to behavior science. In this way we all observe things around us.
Secondary Data: 16 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.

Secondary data are those, which have already been collected by others. When it is not possible to collect data in primary form, the researcher may take the help of Secondary data. They are those, which have already been collected with some other view in mind. They are collected for serving the objectives other than what the researcher might have in his mind.
The sources of Secondary data include:
Books: A book is a collection of paper or other material with text,

pictures, or both written on them, bound together along one edge, usually with covers, library and information science, a book is called a monograph to distinguish it from serial periodicals such as magazines, journal or newspaper.
Websites: A website may be the work of an individual, a business or

other organization and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred.
Hypothesis
A strong player of this sector after 2year
Data Interpretation and Analysis

PART 1 CONSUMERS ANALYSIS 17 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.

Chart. 1. Awareness level of people towards herbal soap:
AWARENESS OF PEOPLE
80% 70% 60% 50% 40% 30% 20% 10% 0% YES
72% 28%
NO
YES
NO
Out of the total 60 respondent of Nagpur 43 people i.e. 72% people are aware about herbal soap segment.
Chart.2. No of herbal soap people know:
BUSINESS PLAN FOR TRIDA AYU AWAIRENESS TO HERBAL SOAP
24% 57%
42% 15%
SABARMATI SOAP NEEM SOAP MEDIMIX SOAP
95%
CARMINO SOAP ANEEMA SOAP
The above chart representing the percentage of people who knows the mentioned herbal soap brands. Out of the 60 respondent 25 are aware to Sabarmati soap, 9 knows the Neem herbal soap, while 57 people well-known to Medimix soap, the Carmino herbal soap is known to 34 people & Aneema soap is known to 14 respondents.
Chart. 3. Number of people using herbal soap:
BUSINESS PLAN FOR TRIDA AYU USERS OF HERBAL SOAPS
80% 70% 60% 50% 40% 30% 20% 10% 0%
77%
YES 23% NO
YES NO
The above chart shows the number of people using herbal soaps . out of 60 respondent 14 people uses the herbal soaps while remaining 46 not.
Chart: 4. Preference level of people towards herbal soap:

PREFERENSES OF PEOPLE
OTHERS 4%
ANEEMA SOAP
4%
CARMINO SOAP
12%
SABARMATI SOAP NEEM SOAP
MEDIMIX SOAP
22%
MEDIMIX SOAP CARMINO SOAP
NEEM SOAP
5%
ANEEMA SOAP OTHERS
SABARMATI SOAP
11%
0%
5%
10%
15%
20%
25%
The above chart showing peoples preference towards different herbal soap in Nagpur city. Where out of 60 respondents 7 uses Sabarmati soap, 3uses Neem herbal soap, Carmino herbal users are three & Aneema herbal user are 2, remaining other respondent uses other soaps.
Chart: 5. Multi purpose use of soap.
MULTIPURPOUSE USE
12%
88%
YES NO
The above chart is shoving that , out of total respondent 7 feels that there herbal soap is multi-purpose in nature, whether 53 say its not.
Chart 6: Satisfaction level of people:
SATISFAED USERS
65%
35%
35%
YES NO
Chart 6 representing the satisfaction of people towards there soaps, in research

it is found that 65% of the people which is 49 people are happy with the performance of there soap brand.
Chart.7. Uses in terms of size:
Percentage of users according to size
46%
20% 57%
75gms
47%
100gms 125gms 150gms
Chart 8: Recommendation to others by users
RECOMENDATION TO OTHERS
70% 60% 50% 40% 30% 20% 10% 0%
67%
33% YES
NO YES NO
The above chart representing percentage of people who refers herbal soaps to others, out of 60 representatives 40 like to refer the herbal soaps to others, while 20 respondent which is 33% dont.
Chart.9: Doctors recommendation
DOCTORS RECOMMENDED
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 7% 93%
YES
NO
YES
NO
In the above chart it is shown that out of 60 respondent to how many uses herbal soaps due to the recommendation of there doctor . It is found that 7% which is 4 people are recommended by doctors.
Data Interpretation and Analysis PART 2 RETAILERS & WHOLESALERS
Chart 1: Herbal soap brands in shops:
STOCK/SALES
100% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
SABARMATI (KHADI) NEEM HERBAL MEDIMIX SOAP ANEEMA HERBAL SOAP ANEEMA HERBAL SOAP SABARMATI (KHADI)
62%
NEEM HERBAL
23% 12%
MEDIMIX SOAP
The above chart represents the data related to the available herbal soap brand in Nagpur market. The Sabarmati soap is available in every khadi gramodyog outlet , the Neem Herbal available with
Chart 2: percentages of Herbal soaps sold every month:
% OF SALES
50% 47% 1-3% 27%
40%
30% 20% 10% 0% 1-3% 4-6% 7-9% 10% & ABOVE 4-6%
17%
6% 7-9%
10% & ABOVE
In the above chart, it is shown that out of 30 respondent 14 says that they sale 1-3% herbal soaps out of total soap sales , where 8 says they sale it to 4-6%, 5 says it is 7-9% & very few people sale more than 10% herbal soaps in a month.

Chart:3. Multi-purpose uses
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% SABARMATI NEEM HERBAL MEDIMIX CARMINO HERBAL ANEEMA HERBAL 22% 6% 62% 63% 73% YES NO 78% 37% 38% 94% 27%
Out of 30 respondents who sales different brands there feedback related to different brands,
Chart 4: satisfaction level of customers:
Column1
54% 52% 50% 48% 46% 44% YES NO 47% 53% YES NO
The above chart is representing the number of satisfied buyers as per the sellers are concern,
Chart 5: Attitude towards new product promotion:
Series 1
70%
63%
60%
50%
43%
40%
YES
30%
NO
20%
10%
0% YES NO
The above chart no. 5 tell us about the attitude of sellers towards selling new launchings by them,
Chart 6: Retail price suggestions
Chart 7: Size recommendations
Series 1
90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
78%
82%
47%
53%
75gm 100gm 125gm 150gm
75gm
100gm
125gm
150gm
Chapter - 4
4.1 Nature of Organization

SMALL SCALE INDUSTRY
4.2 Registration
It is not mandatory to register as a SSI. However registration entitles you to avail of the privileges available for the small-scale industries and facilitates easy access to land, utilities and other facilities. The point of contact in this regard is the District Industry Centers(DICs) or the Directorate of Industries (DIs) of the concerned State Government. The registration of Small Scale units is done in two stages:A. Provisional registration This is made before the unit is set up B. Permanent registration-This is given when the unit goes into production A. Provisional Registration Certificate (PRC) A provisional Registration Certificate is the initial registration for starting a small scale industry. The entrepreneur should make an application in the
prescribed application form (in duplicate) along with prescribed court fee stamp, copy of the profile, Partnership Deed/Memorandum and Articles of Association, 33 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.

Affidavit, as per format on appropriate stamp paper. The PRC will be normally issued immediately, across the table on submission of the application. The initial validity of the PRC is for two years and it can be renewed subsequently, if needed.
The PRC will enable the small scale unit: To obtain the term loans and working capital from financial institutions / banks under priority sector lending. To obtain facilities for accommodation, land, other approvals etc. To obtain various necessary No Objection Certificate (NOC) and clearances from regulatory bodies such as Pollution Control Board, Labor Regulation and so on. To apply for power and water connections. To apply for procuring machinery on hire purchase basis.
B. Permanent Registration Certificate (PMT) When the unit goes into production, PRC would be converted to PMT. The PMT registration will help SSI units in many ways like : To apply for scarce raw materials and for imported raw materials To get working capital from banks /financial institutions To obtain Central excise duty concessions To apply for registration under the Government Stores Purchase Programmed /Ancillary Development Programmed /Export Promotion Programme and to get purchase and price preference. To apply for incentives including sales tax exemption
The application for permanent registration should be made in the prescribed form Along with the application, the following of documents need to be submitted. Rent receipt or NOC from landlord 34 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.

If the power is not in the name of the unit then NOC from the connection holder. Photocopy of sale bill of each item Photocopy of purchase invoice of machinery Photocopy of purchase invoice of raw materials Photocopy of partnership deed, if the unit is a partnership Photocopy of memorandum of association and certificate of in corporation, if the unit is a company. Photocopy of approved scheme and project report if the unit is assembling /.manufacturing An affidavit in the prescribed Performa duty attested by Notary Public.
A SSI can get itself registered with Director General of Supplies and Disposal (DGS&D) or National Small Industries Corporation (NSIC) if it wants to avail of the benefit of purchases made for government offices.
4.3 Company Summary

It will be a small start-up firm will be located at Nagpur, Maharashtra. The name of this firm will be TRIDA AYU; this is the business plan of Herbal products.
4.4 Company Ownership

The firm is privately owned by Sushil P. Narad, chief operations officer and chief technology officer.
4.5 Start-up Summary

Our start-up plan is a well forward with the proper equipment, marketing tools, and personnel to start our venture. The total cost of an project will be around Rs 35 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.

30,00,000 to purchase land, building, furniture, computer, equipments,etc.Rs10,00,000 will be invested by owners and remaining 20,00,000 will be borrowed from the banks and financial institutions.
SWOT Analysis:-
Strengths; The strength of the work force is underpinned by the strong management and ownership of the plant Local staff who are familiar to local community Quality is emphasized and delivered in the plant products and services. The nature of the product.
Weaknesses: Lack of practical experience to run the organization. Unawareness regarding herbal products in society. Lack of upgraded technology.
Opportunities: New and changing customer needs Changing economic factors Better transportation & road facility. High population of the Nagpur city
Threats: Loyalty of community towards existing products Future tenants - Could be new tenants that come in. Prices would be cheaper.
Chapter - 5
5.1 Products
TRIDA AYU is a firm providing herbal Ayurvedik product. There are three range of products will be offered. Malty purpose Herbal soap 1. LAVANYA HERBAL [GOLD] : - This product will be 100 gm, 125 gm, 150 gm.
2. DELIGHT HERBAL [ORENGE] : - This product will be the 100 gm, 125 gm, 150 gm.
3. :- This product will be the 100 gm, 125 gm, 150 gm.
Processing Stages:In order to produce a product, which meets the required product quality standards, the manufacturing systems must integrate various processing stages. The following chart describes these stages.
Fig:- The processing Stages of a soap manufacturing Plant
Technology:40 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.

There are several kinds of technology available for herbal soap processing. Following are the machineries we will be using for our mineral water plant
1)Mixture Systeme
2)Soap Manufacturing Systeme [1]
3) Soap Manufacturing Systeme [2]
Production and costing:-
Daily production (8hr shift) 800pcs of soap Annual turn over 288000 soaps Production cost per soap is Rs 4.50/100gm Production cost per soap is Rs 5.60/125gm Production cost per bar is Rs 6.45/150m
Chapter -6
6.1 Market Analysis Summary

TRIDA AYU will initially focus on Nagpur and around Nagpur city area upcountry locations. We will market our product to these markets by systematic step-by-step process. Initially starting out with Nagpur & urban area and then we will bring our product to rural areas and Nagpur city. It will be better to start our business in urban area to capture some market share on initial period of a business.
6.2 Target Market Segment Strategy

TRIDA AYU will focus the majority of sales and marketing efforts toward attracting every individual comes under middle and above income group. The reason for this decision is simply that almost every individual under this segment have become more health conscious and can afford to buy herbal product.
Promotional strategy
Build awareness and interest in the product and the product organization. Differentiate the product offer and the product organization from competitors. Build and maintain the overall image and reputation of the service organization. Promotional tools via: Local paper advertising. Sponsoring the social events Direct marketing
Distribution strategy:
Due to the nature of the product, a great awareness is to be created locally and nearby suburbs of the existence of the cafe and accessibility. Manufacturer----------------Distributor-------------------Retailer----------------Customer

Manufacturer---------------Executives-------------------Retailer----------------Customer
Pricing Strategy:
Pricing is a very important key factor for every product. It acts as a demand regulator. it has a huge effect on the profit of an organization. We will use competitor based pricing for all products.
Sales strategy:Sales strategy is also a critical and important factor for every product. The ultimate objective of every product is sale of the product. All the sales operation will be done by Sushil P. Narad Our basic sales strategy is to tie up maximum number of distributors and stockiest, Saloons, Parlors, Medical shops of targeted market region. Our sales strategy is Trade sales promotion.
Competitors analysis:In soap industry, the competition level is so high. There are so many competitors presents in the market competing with each other. We have categories our competitors as National level and Local level competitors. National level competitors: Following are some major competitors on national level 1) Sabarmati Soap (khadi) 2) Medimix (
All the above are the major player in the market on national level. Local Level competitors:-

Following are some major competitors on Local level 1) Carmino Herbal Soap 2) Aneema Herbal
Demand study:-
Soap industry is growing very rapidly every year. People are becoming more health conscious which ultimately helps to increase the demand of herbal soap. Herbal soap is an FMCG product.
Consumer Behavior Analysis:-
Total investment required

Particulars Land and building Machineries Vehicle Furniture Other expenses Total Amount (Rs) 1000000 1500000 150000 50000 300000 3000000
Cost benefit analysis:-
Total cost per 100gm bar is Rs 4.50/100gm + profit Rs3.50/100gm bar = selling price Rs8/per bottle Total cost per 125gm bar is Rs 5.60/bar + profit Rs4.40/ bar =selling price Rs 10/bar Total cost per 150gm is Rs 6.50/bar + Profit Rs5.50/pouch = selling price Rs 12/bar
Products 100gm 125gm 150gm Selling price/product(Rs) Total cost/product (Rs) Profit/product (Rs)
Chapter -8
Conclusion
The study concludes that there is a tremendous growth potential waiting for the company to achieve.
Due to the necessity, better strategic implementation and the product at a competitive price, it is going to get large market share.
Chapter -9
QUESTIONNAIRE

[ For wholesaler/Retailer ] Respected sir/madam, This is the questionnaire related to your experience about Herbal soap. Kindly fill it.
Name: - --------------------------------------------------------------------------------------Place: -
1. Name of herbal soap brands your shop have? a. .......................... b. .......................... c. .......................... d. .......................... 2. % of herbal soap sold every month in shop - .................% a. 01% - 03% b. 04% - 06% c. 07% - 09% d. 10% & above 3. How many of the above are multi purpose in nature? a) ......................... b) ......................... 4. Are you satisfied with the features & uses of the soap? Yes No
5. Would you like to promote & sale new product? Yes No
6. What retail price/MRP you suggest for this product[150gm] ?
7. What should be the different suitable sizes you recommend [in grm ] .................gm ..gm .................gm .................gm 8. What promotional strategies you feel beter for the promotion of the product ? ............................................................. ............................................................ ............................................................ 9. Any feedback or suggestion for the beterment of the product ............................................................. ............................................................ ............................................................
QUESTIONNAIRE

[ For Consumers ] Respected sir/madam, This is the questionnaire related to your experience about Herbal Soap. Kindly fill it.
Name: - --------------------------------------------------------------------------------------Gender: Place: Age:M F
1.Are you aware of the herbal soap? Yes No
2.Which of the following will make? a. Sabarmati herbal soap b. Neem herbal soap c. Medimix herbal soap d. Carmino herbal soap e. Aneema herbal soap
3.Are you regular user of herbal soap? Yes No
4.Name of the herbal soap you are using? a. . b. .


c. . 5.Is your soap multipurpose in nature? Yes No
6.Are you satisfied with the features and uses of herbal soap you are using? Yes No
7.What regular soap size are you going for? a. 75gms b. 100gms c. 150gms
8.Do you recommend herbal soaps to others? Yes No
9.Did your doctor ever recommend you to use herbal soap? Yes No
Chapter -10
Bibliography

o www.bplan.com & www.mplan.com Business plan software and free sample business plan. o www.sba.gov. Information on starting a business.
o Entrepreneurship Development. Anil Kumar S, S. C. Poornima, Mini K. Abraham, K. Jayashree New Age International (P) Limited Publishers, 2003
o Entrepreneurship and Small Business Management. Sultan Gupta, Khanka, Chand and Sons, 2003

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BUSINESS PLAN FOR TRIDA AYU

EXECUTIVE SUMMARY 1. 2. INTRODUCTION RESEARCH STUDY A. RESERCH OBJECTIVES B. RESERCH METHODOLOGY 14 - 18

INDIAN SOAP INDUSTRY OVERVIEW OF THE ORGANISATION 19 - 23 24 - 28 29 - 37

5. BRIFING OF OTHER SOAP I NDUSTRY 6.

DATA ANALYSIS CONCLUTION ANNEXURE QUETIONNAIRE BIBILOGRAPHY 43 47

1 Dr. Panjabrao Deshmukh Institute of Management Technology & Research, Nagpur.