Chlorides Customer Expectation Survey

Firms Name: _____________________________________

Contact no: ________________

Q1.

Are you working as a dealer with any company? _________ 1. Yes 2. No

Q2.

What are the major factors that you consider while purchasing a battery? _________ 1. 2. 3. 4. 5. Price Brand Warranty period After sales service Relation with sales representative / company

Q3. Q4.

Among the factors mentioned in Q2., which factor you value the most? __________ Place the number from 1 to 7 for the following brands on the basis of market presence? Assign 1 to the brand having least market share & 7 to the battery having highest market share. 1. 2. 3. 4. 5. 6. 7. 8. Exide ______ Globatt ______ Volta ______ Amaroon ______ Bosch ______ SF Sonic ______ Sukam ______ If other, please mention ___________

Q5.

What is your most preferred brand among the brands stated in Q5.? Please state the corresponding option number. _____ Do you agree that Exide is the leading market player & rests of the brands are far behind than Exide? _________ 1. Yes 2. No

Q6.

Q7.

What is your preferred field in the sales of battery? ______ 1. For backup purpose 2. For automotive purpose

Q8.

What are the movable ranges of batteries that you sell for automotive segment? ________________________________________________________ 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. (2.5 9) AH (for two wheelers) 22 AH 35 AH 70 AH 80 AH 90 AH 100 AH 130 AH 150 AH 180 AH 200 AH

Q9.

What are the movable ranges of the batteries that you sell for power backup segment? ______________________________________________ 1. SMF range 2. Lead Acid range i. 65 AH ii. 80 AH iii. 90 AH iv. 100 AH v. 135 AH vi. 150 AH vii. 180 AH viii. 200 AH

Q10.

If asked, can you provide us with your monthly sales forecast in the beginning of every month so that we can manage our inventory based on your forecast? _____ 1. Yes 2. No

Q11.

What is your annual battery turnover? _______ 1. 2. 3. 4. 5. Below 10 lakhs (10-20) lakhs (20-30) lakhs (30-40) lakhs Above 50 lakhs

Q12.

Do you know that Chloride is manufactured by Exide Industries Ltd.? _______ 1. Yes 2. No

Q13.

Chloride is manufactured by Exide, so they are technically the same. What do you think we should do to make it competitive & capture the better market share? ____ 1. 2. 3. 4. 5. Rapid promotion ( advertising & branding ) Pricing less than Exide Pricing above Exide Longer warranty period Communicating that Chloride is manufactured by Exide

Q14.

What do you prefer the most while working with us? _____ 1. Discount structure like other brands with credit facility 2. Better discount than other brands on cash basis

Q15.

Are you willing to work with us on dealership basis? _______ 1. Yes 2. No 3. As a sub dealer

Please choose the appropriate box to indicate the following: Where: 1 = Very good, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor Topic What is your perception regarding Chlorides market potential? Q17. What is your view regarding Hulas Power product portfolio? Hulas l Hulas Power is planning for a Q18. single international level service center for Ktm valley. What do you think of this idea? Q19. Hulas Power, in order to promote the Chloride brand is going for the exclusive showroom concept and will launch at least 10 exclusive showrooms in the Kathmandu Valley. How do you view this branding strategy? Q20. How do you rate the growth in the battery market scenario in the last 3 years? Q.N Q16. 1 2 3 4 5 Comments/Suggestions