BusinessJournal

THE
July 2012
OF WEST CENTRAL OHIO

Honda honors top maintenance, repair and operational services suppliers

COLUMBUS, Ohio Acknowledging the essential roles played by more than 5,000 Maintenance, Repair and Operational (MRO) suppliers, Honda has recognized six top-performing domestic companies for excellence at providing services to Honda plants in Ohio and Indiana. The company honored another six suppliers in the central U.S. region with its Special Recognition Award. MRO suppliers provide Honda plants with a wide range of goods and services that support the manufacturing of automobiles and other products in North America. Representing local as well as national companies, many have grown with Hondas expanding manufacturing base in the United

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States, including the establishment of additional operations near new Honda plants. Honda honored its suppliers of parts and materials for vehicle production in a separate ceremony in April 2012. Hondas MRO supplier purchasing totaled $737 million for the fiscal year ended March 31, 2012. This is up substantially from $500 million in the previous fiscal year, due primarily to the start of second-shift auto production at a plant in Indiana and the resumption of second shift at an Ohio auto plant, along with an overall ramp-up of production at all plants. Nearly $69 million went to minority and women-owned companies in the Jan Gansheimer, senior manager of purchasing for Honda of America Mfg., Inc., exlast fiscal year, representing more than 9.3 pressed appreciation for efforts the MRO suppliers to manage through disruptions to proSee HONDA, page 7B duction last year caused by the disastrous earthquake in Japan and flooding in Thailand.

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Have you ever been to a best event and wondered what goes on behind the scenes? Ever notice how the best event looks effortless? The truth is theres nothing magical about putting on a well-run professional gathering. Each event is different, but there are some similarities in the way you can approach the planning process. Follow these tips to help you plan and organize that special day. Plan in advance Planning is important part of your community event. So, start planning at least 4-6 months prior to your actual event. Develop methods to evaluate the events success. Dont wait until the last minute to set-up your space. Getting the right people involved Check your event staff against this profile: The staff should have a positive attitude. They enjoy interacting with different groups. The staff should be quite attentive to pick up non verbal behavior. They should be well aware about the product. Handle different tasks at a time Since you are organizing an event, you should be taking care of multiple tasks at one time. You should be able to hold all your plans

Event planning strategies learning to be successful

moving forward towards the big day Budgeting Create a budget, which contains revenue such as sponsorship and expenses such as permits, publicity, printing, hiring resources, etc. Marketing Given that each market segment has different needs; your marketing strategy will vary depending on the market segment that you cater. Different marketing techniques are networking, word-ormouth or advertising through local newspaper. You can also promote through website to internet savvy customers. Control the Big Day Last but not the least; everything can go wrong if this matter is not regarded carefully in advance. Staffing: You should have a list of potential back fill candidates who are ready to participate in case of shortage in staff. Weather: If outdoor activities, then be prepared to use tents for activities. Finally, it is important to remember to celebrate your successes and to thank all those who contributed.
Article Source: http://EzineArticles.com/4937529

Event Planning

SITE SELECTION Site selection for the purpose of an event can range from a small room in a borrowed or rented building, to an Outdoor Park, neighborhood, sports complex, or as in the Olympics, an entire city. Most importantly, the location of the event should be readily accessible, easy to find, and located in a safe area. The site must be capable of fulfilling the requirements of space, electricity, bathrooms and other amenities to handle the event, and be of a proper construction, meeting zoning regulations and offering a contract to provide a seamless event with the least amount of hassles. Selection of a site relates directly to the event function, and the degree of surety required for the event to proceed. Exposed sites, such as when events are held out-of-doors, may be subject to inclement weather, which is capable of shutting down an event or greatly diminishing the number of guests who attend. A site venue with inadequate parking may deter guests from attending as will the selection of a site in a crime-riddled or dangerous area. The perception of the site itself is also key to a successful event. It may prove difficult to attract interest for a boat show in the middle of a dry parking lot, as it may prove wildly successful to sponsor a tractor pull at a local fairground. The site itself must lend its own sense of anticipation and excitement to the event. Modern structures with grand scaling, parking garages, rich interior details, and carefully designed floor plans are suited for events, making such venues perfect for providing a site to host a memorable occasion. Hotels are always a suitable option, filling the lodging needs of out-of-town travelers, offering ready provision of catered food and beverages, and large rooms for classes, banquets, or vendor displays. In addition, they are usually located along major routes, may provide shuttle services to airports and train terminals, and can greatly reduce event staffing costs.

Call today at 800-590-9755 to begin planning your event!

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July 2012

Dos and donts of corporate event planning

Do get approval for your plans. This is a basic do, but well worth mentioning. Before you start planning your event, get the budget approved and clear a list of recommended speakers and event entertainment with management. This way you can avoid any surprises down the road. Meet with your planning team early on and get approval for your budget so you can begin finding the right vendors. Dont forget about your attendees. Your organization may have its own agenda for the meeting or event, but you need to think about things from your attendees perspectives. What do they want from the meeting? What impression do you want them to leave with after the event is done? This is where corporate event entertainment can play a big role in your planning. By including appropriate meeting entertainment, you can ensure that your attendees will enjoy themselves. Do create a theme for your event. Your theme will make planning much easier and will give your event a wow factor. Your theme should coordinate with the purpose of your event. Incorporate your theme into your venue decorations, your invitations, your marketing collateral and other items. Dont let your attendees sit in silence. During the downtime in your events, use light background music to avoid the sound of crickets. Music doesnt have to be the centerpiece of your event, but some background music can help give your event a touch of professionalism. Do hire professional event entertainment. Event entertainment is another way to increase excitement about your event and ensure that people come back again next year. Your event entertainment vendor should be experienced with corporate events so they know how to maintain professionalism and be entertaining at the same time. Dont put off promoting your event. Promotion is the key to making sure your event is well attended. Once youve got the date, venue and theme in place, start spreading the word. Use press releases, social media, industry magazines and other avenues to promote your event and pre-register attendees. By following these DOs and avoiding these DONTs, youll be able to create an event that helps you make your mark in your industry and will keep your attendees coming back year after year.
Article Source: http://EzineArticles.com/6613185

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WE MAKE EVEN THE SMALLEST MEETINGS OUR BIGGEST PRIORITY.

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Courtyard by Marriott is the perfect location for our local neighbors to conduct group meetings.

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July 2012 TheBusinessJournal 3B

Sauder Village - unique location for your special event

Are you looking to host your next special event at a unique location? Why not consider Sauder Village a one-of-a-kind destination in the heart of Ohios countryside. Whether youre planning a corporate meeting or trade show, wedding reception, or family reunion, Sauder Village offers a unique blend of warmth and sophistication that will help ensure your event is a memorable one. Recognized as Ohios largest livinghistory destination, Sauder Village has also become a popular venue for banquets, conferences and other special events. Located in Archbold, Ohio, this 235-acre complex includes the Sauder Heritage Inn, Historic Sauder Village, Founders Hall, Barn Restaurant, Doughbox Bakery and Campground. The beautiful facilities and exceptional food coupled with experienced staff and professional meeting planners provide the cornerstones for a successful event at Sauder Village. Looking for a fun destination for a company picnic? Consider a day away at Historic Sauder Village featuring more than 40 historic homes, craft shops and community buildings. We can also assist in planning excursions, special programs or entertainment for your group. Picnic packages and corporate sponsorship opportunities are available. Call for details. Founders Hall is the ideal location for larger functions. This 10,000 square-foot exhibition area can be set to serve 750 people banquet-style or up to 1,000 people theatre-style. The hall can also be used for exhibits, receptions and trade shows. Smaller meeting rooms are available at the Sauder Heritage Inn. This spacious, timber-frame structure offers 98 guest rooms, meeting rooms, indoor pool and hot tub, game and exercise room. With all the amenities of a larger hotel and the ambiance of a country inn, the Sauder Heritage Inn offers a welcome retreat for your guests. Recognized for their home-style food and relaxed atmosphere, hosting a meeting at the Barn Restaurant is another option for your special event. At the Inn, Hall or Historic Village - the professional staff can create a delightful dining experience for your guests. From hors doeuvres and drinks, family-style or buffet meals to our signature plated dinners there are countless tantalizing options on the Sauder Village menu.

To begin planning your event, contact our Group Sales team to schedule a tour or receive more information. Please call 800.590.9755 or email groupsales@saudervillage.org. Whether you are hosting

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You have been making value revolve around your product or your perceptions and value judgments price; thats just one part of the equayour entire life. tion. Your personal reputation and You may call them decisions, your companys reputation play a mamoments of truth, or actions. Injor role in the customers perception tuitively they focus around value and judgment of value. and your perception of it or the MAJOR UPSIDE-DOWN CLUE: weight you put toward it as these Every salesperson uses Google to find decisions or actions are taken or more information about the company made. and the person they are going to meet. Its the same in sales, but in the That same salesperson NEVER takes selling process there are two values the same amount of time to Google of perception and two value judgthemselves to see what the potential Jeffrey ments. One is the value perception customer is finding out about them. Gitomer and judgment you make, and the Its a major mystery to me why other is the value perception and salespeople still believe they are injudgment the customer makes. visible. Meanwhile, your reputation (and/or Obviously the customers value judgment lack of it) is totally available to the customer and perception rules the selling process. How- way before you ever enter their office. ever, you, the salesperson, have a major impact The majority of salespeople, most likely on how the value is perceived and ultimately including you: how their judgment is made. Do not have a business Facebook page. Your value judgments come from: Have never tweeted. How you feel about your company. Do not have a personal website. How you feel about your product. Do not have a blog. How you feel about yourself. Do not have a YouTube channel. How you feel about the customer and their Have less than 500 LinkedIn connections. buying process. What could they (you) be thinking? Youve placed a value on yourself that reIt will take your prospective or existing cusflects in your selling skills, your attitude, your tomers less than one minute to do a complete belief system, your truthfulness, and your eth- Internet search on you, and its most likely you ics. If you are willing to compromise any of have never done one on yourself. Your sales those, youll never be a successful salesperson hang in the balance. in the long term. WRONG THINKING: People with no inThats you. ternet presence, people with no brand presence, And then there is the customer. Whether and people with little personal reputation will theyre an existing customer or a prospect, all make the feeble excuse that the customer theyre making all kinds of value judgments is only buying price anyway. They (you) are about you, your product, and your company foolishly incorrect. in that order. If your customer is looking to make a value Much of their judgment about you is being judgment before you arrive, what are they gomade during the presentation itself, but as the ing to find? digital age progresses many of these percepNOTE WELL: If a customer is looking tions and judgments are made way before you to make a value judgment or value percep(the salesperson) enter the scene. tion during your presentation, a good portion These days, Mother Google can create of that will occur way before the presentation preconceived value notions that dont simply takes place.

Serving the Corporate Serving the Corporate What is the value? Where is the value? andand Personal Community Personal Community for Over 30 Years Who perceives the value? For Over 30 Years.
Living the Rotary motto: Living the Rotary motto: Ive just given you a re-definition of the Service aboveself Service above self word value by adding the words perceived (perception) and judgment. These are the words your customer mentally uses as he or she is deciding. Notice I have not used the words add or added when referring to the word value, nor will I ever. Your biggest job as a salesperson is to create you own value and reputation in the marketplace, so that when your prospective customer is looking for information about you, it will credibly be there. I have listed the value-based elements you Jane Birckhead, CPCU need to succeed. I am challenging you that you Executive Vice President probably dont have them, and now its time Trustee - Stepping Stones Center for you to make your own value judgment if it is worth the investment of time to create them. Life Home Auto Business Income In my opinion its not an option, its an imLife Home Auto Business Income perative. Show me the value, and Ill give you the sale.

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction Insurance Since 1838 is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connec513-793-1190 tions, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book FAX: 513-795-5730 Cell: 513-479-1193 of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and 513-793-1190Email:Direct513-793-5730 Cell: 513-479-1 FAX: Line: 513-619-4621 jbirckhead@hhhinsurance.com seminars, or email him personally at salesman@gitomer.com. Direct Line: 513-619-4621 2012 All Rights Reserved. Dont even think about reproducing this www.hhhinsurance.com document without written permission from Jeffrey H. Gitomer and Buy Email: jbirckhead@hhhinsurance Gitomer. 704/333-1112

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July 2012

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Global Warehousing LLC and Dancer Logistics, Inc.

Our warehousing and transportation company is a perfect fit for any company needing a total logistics partner. Headquartered in Delphos, Ohio we provide warehousing and transportation services for our customers locally and nationally. On a larger scale we can accommodate any companies warehousing needs within the continental United States by placing a warehouse near their facility. We are currently offering special incentives to companies that contract with us for a warehouse facility near their operation. With our Pass-Through Invoicing and the incentives, a company has the opportunity to save thousands of dollars per month over standard warehouse agreements. Our transportation division is a full service company that delivers to all 48 states either full truckload or multi-stop. We specialize in the transporting of food products with our fleet of refrigerated trailers equipped with safety enhancements that insure safe product delivery. We also have a fleet of 53 dry vans for all your products that do not require temperature control as well as 24 box trucks. Global Warehousing LLC and Dancer Logistics, Inc. are a powerful combination, making us a Premium Logistics provider. Call Dan or Shawn for information at 888465-6001.

Supply Chain Management

Trucking industry in hot demand

In Mays otherwise-bleak jobs report, one sector of the economy stood out for all the right reasons: The trucking industry is running full speed ahead and hiring drivers. We cant get trucks and that means there are not enough drivers, said Mike Mady, human resources director for the St. Paul, Minn.-based produce processing firm J&J Distributing, which supplies Cub Foods and other grocers with carrots, potatoes, yams, and other vegetables and fruits. Truckers are in hot demand, say trucking and warehouse executives. The American Trucking Association reported this week that trucker turnover is at a four-year high, signaling demand for the most experienced drivers. Last month, J&J, which normally has about 220 workers, added two new Class A drivers and two interns and scooped up seven workers from a temp employment agency because demand for fruit and vegetables is way up. The reason? Crops are ripe and a wider array of summer fruits are in demand, J&J officials said. Getting merchandise from the West Coast and East Coast to here is difficult because there are not enough drivers, so there are new opportunities for people wanting to get into trucking, for sure, Mady said. Sherman McCallister is one of them. It took him 15 weeks to find a new job after getting laid off from another company. McCallister credits the fact that he has a truck drivers license and driving experience from when he lived in Chicago. He was hired at J&J on May 1 and now delivers produce to Cub Foods and SuperValu locations up to 275 miles away. I was surprised by getting the job in just four months, especially since friends in other industries endured painful layoffs lasting nearly two years, McCallister said. There is a big demand for experienced drivers. Companies such as C.H. Robinson, Copeland Trucking, Minneapolis-based Murphy Warehouse and others echoed their

own hiring bursts. The activity is showing up in economic data. The U.S. Department of Labor reported a gain of just 69,000 nonfarm jobs nationwide in May. But more than half the gains came from transportation and warehousing. The American Trucking Association recently reported that trucked tonnage is up 3.8 percent so far this year. And last week, Ceridian and the University of CaliforniaLos Angeles reported that their monthly Pulse of Commerce Index rose to 94.92 in May from 94.19 in April. May marked the third straight positive month for the Ceridian index, which tracks diesel fuel purchases See TRUCKING, page 7B

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6B TheBusinessJournal July 2012

Honda (Continued from page 1B)

percent of the total. Addressing representatives from nearly 150 suppliers attending the event, Jan Gansheimer, senior manager of purchasing for Honda of America Mfg., Inc., expressed appreciation for efforts the MRO suppliers to manage through disruptions to production last year caused by the disastrous earthquake in Japan and flooding in Thailand. I want to thank you for all of your efforts, because our collective response demonstrated that by working together we can overcome any challenge, Gansheimer said. Furthermore, the award recipients we are honoring today represent the superior business characteristics that help assure ongoing success in a dynamic and uncertain business environment. The Supplier of the Year Award goes to the top companies in various business categories that primarily support Honda automobile manufacturing facilities, based on excellence in safety, quality, cost, delivery and management. Recipients of the 2012 award are: Tomita USA, Inc., Dublin, Ohio; Voith Industrial Services, Inc., Cincinnati, Ohio; Dynamic Weld Corp., Osgood, Ohio; Woodruff Corp., Richmond, Ind.; Health Fitness Corp., Minneapolis, Minn., and Cisco Systems Capital Corp., Columbus, Ohio. The Special Recognition Award is presented to suppliers that demonstrated the ability to overcome uncontrollable circumstances, perform admirably on a major project or demonstrated exceptional effort to exceed customer expectations. Special Recognition recipients are: John A. Becker Company, Dayton, Ohio; OTP Industrial Solutions, Inc., Columbus; AVI Food Systems, Inc., Warren, Ohio; IBM Corp., Dublin, Ohio; Central Sheet Metal Products, Inc., Columbus, Ind., and Ferguson Construction Co., Sidney, Ohio. During the annual MRO Supplier Conference, leadership from Honda also provided an overview for the upcoming year, and direction on what Honda and its suppliers need to do to meet high customer expectations in a challenging business environment. Over the next three years, we will launch a number of new models for our automotive business, and introduce a new generation of power-sports products in our North American plants, said Rick Schostek, senior vice president of Honda of America Mfg., responsible for corporate planning and other support strategies. The speed of doing business is critical. We must be an agile company that can respond to the needs of the customer. With nearly 30 years of experience launching new products in America, and ongoing investment into new technologies, Hondas North American operations are taking on increasing responsibilities to support other Honda regions around the world, said Jim Wehrman, Honda of America Mfg. senior vice president responsible for supply chain, production engineering and environmental management strategies. We are greatly expanding our local product development and production capabilities in North America, and we want to establish North America as Hondas most competitive region in the world, Wehrman said. What does this mean to purchasing strategy and suppliers? We will be challenged to make Hondas North American region the most cost-competitive region in the world. Honda has 11 major plants in North America involved in the production of automobiles and the engines and transmissions that power them. The five plants in the Central Region include an auto plant in Greensburg, Ind.; auto plants in Marysville and East Liberty, Ohio; a major engine plant in Anna, Ohio, and Honda Transmission Mfg. of America in Russells Point, Ohio.

Trucking
(Continued from page 6B) for trucks hauling produce, components and finished goods to factories or stores across the country. Transportation is highly correlated with manufactured goods that need to be warehoused and transported, said Steve Hine, director of Minnesotas Labor Market Information Office. The improvement in the transportation sector is part of whats behind the increased hiring but comes after a long slump, Hine added. Nationally, Todd Spencer, executive vice president with the 150,000-member OwnerOperator Independent Drivers Association, said his industry has chronic issues with driver turnover because of long hours, modest pay, stricter pollution rules and a recession that forced many smaller firms out of business. But truckers are enjoying renewed demand from the spike in summer construction projects, manufacturing, the return of the auto sector and a bump from select real estate markets. In general, trucking has been picking up over the last 18 months. Not great guns, but a little bit, consistently, Spencer said.

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