Cases in MKTG MGMT

True/False Question This question is from the case study "Air Cool India Ltd.
" : The launch got delayed because the dealers were not ready. Correct Answer False Your Answer False
Multiple Choice Single Answer Question This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products? Correct Answer Saves electricity & Money Your Answer Saves electricity & Money
Multiple Choice Single Answer Question This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :Correct Answer PR Activty Your Answer Promotional Activity
Multiple Choice Multiple Answer
Question This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets? Correct Answer Lack of Historical data , Inexperienced manpower Your Answer Lack of Historical data , Inexperienced manpower
True/False Question This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business. Correct Answer True Your Answer True
Multiple Choice Multiple Answer Question This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ? Correct Answer They were uneconomical , Seasonal , Poor Product life cycles Your Answer They were uneconomical , Seasonal , Poor Product life cycles
True/False Question This question is from the case study "Vacuum Flasks" : The company has
state of the art plant with a Japanese collaboration. Correct Answer True Your Answer True
Select The Blank Question This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem. Correct Answer Public Relations Your Answer Public Relations
Match The Following Question Correct Answer Your Answer
Marriott International International hospitality giant International hospitality giant
Sukhi and Bhoopy Brand name "S&B" Brand name "S&B"
Crunchy and Crispy Ltd. Processed food business Processed food business
Pratima Ltd. WPDC-3 Waterproof Disposal Camera WPDC-3 Waterproof Disposal Camera
Select The Blank Question This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________. Correct Answer Brand extensions Your Answer Brand extensions
Select The Blank Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________. Correct Answer Wet sweeper Your Answer Wet sweeper
Multiple Choice Single Answer
Question This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap? Correct Answer Housewives Your Answer Housewives
Multiple Choice Multiple Answer Question This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job? Correct Answer Frustration , Demoralisation Your Answer Frustration , Demoralisation
Multiple Choice Multiple Answer Question This question is from the case study "Marriott International" : Who were the established competitors of Marriott? Correct Answer Holiday Inn , Ramada , Quality Inn Your Answer Holiday Inn , Ramada , Quality Inn
Multiple Choice Single Answer Question This question is from the case "Coca-Cola" : Coke's products were banned
from sale in Belgium because :Correct Answer They made more than 100 children ill Your Answer They made more than 100 children ill
Select The Blank Question This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments. Correct Answer Manufacture and selling Your Answer Manufacture and selling
Multiple Choice Multiple Answer Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work? Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment Your Answer Challenge of working in Unfamiliar environment , Indian Experience matter in International market
Multiple Choice Single Answer Question This question is from the case study "Blue Shield Company" : What type of
promotion was planned in high sale period by Benson & Johnson? Correct Answer Discount offer Your Answer Discount offer
Multiple Choice Single Answer Question This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson? Correct Answer Retailers could not sell the stocks Your Answer Retailers could not sell the stocks
Multiple Choice Single Answer Question This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :Correct Answer Own Chain of Shops Your Answer Own Chain of Shops
Multiple Choice Single Answer Question This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
Correct Answer Maturity Your Answer Maturity
Multiple Choice Single Answer Question This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :Correct Answer Family members Your Answer Family members
Multiple Choice Single Answer Question This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers? Correct Answer They can source the components cheap Your Answer They can source the components cheap
Select The Blank Question This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________. Correct Answer
Distribution Network Your Answer Distribution Network
True/False Question This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking. Correct Answer False Your Answer False
Multiple Choice Single Answer Question This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :Correct Answer 0.33 Your Answer 0.33
Multiple Choice Single Answer Question This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter? Correct Answer Gymnasium
Your Answer Gymnasium
Select The Blank Question This question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges. Correct Answer Organic Food Your Answer Organic Food
Multiple Choice Multiple Answer Question This question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :Correct Answer In India they cost only 25 % , Attrition is only 15 % Your Answer In India they cost only 25 % , Attrition is only 15 % , They know the language
Select The Blank Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________. Correct Answer Brand Equity
Your Answer Brand Equity
True/False Question This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm. Correct Answer True Your Answer True
True/False Question This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level. Correct Answer False Your Answer False
Multiple Choice Multiple Answer Question This question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people? Correct Answer It was in rural area , Rural area did not have urban facilities Your Answer It was in rural area
Multiple Choice Single Answer Question This question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports? Correct Answer Seepz zone Your Answer Seepz zone
Multiple Choice Single Answer Question This question is from the case study "Auto fast" : In which area was the company looking to gain dominance? Correct Answer Factory CNC machines Your Answer Factory automation equipment
True/False Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected. Correct Answer True Your Answer True
Match The Following Question Correct Answer Your Answer
Chap-Pals is a brand name in Leather footware industry Leather footware industry
Marketing Orientation Quality control technique-JIT manufacturing system Quality control technique-JIT manufacturing system
Saloni - Chocolates Distributor of special cadies Distributor of special cadies
Fit-Fit exerciser equipment Sold in urban localities to higher middle class Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is Operating through 4800 own retail stores Operating through 4800 own retail stores
Select The Blank Question
This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________. Correct Answer Population Your Answer Population
Multiple Choice Single Answer Question This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers? Correct Answer Customisation Your Answer Customisation
Multiple Choice Single Answer Question This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :Correct Answer Creative placement of its logo Your Answer Attractive packaging
Multiple Choice Single Answer Question This question is from the case study "Deepak Pharmaceuticals" : What
regulation did Mr. Khanna introduced immediately after joining? Correct Answer Checks with the orders Your Answer Advance payment for the orders
Select The Blank Question This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Correct Answer Distributors Your Answer Distributors
Multiple Choice Multiple Answer Question This question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson? Correct Answer TV , News papers Your Answer TV , News papers
Multiple Choice Multiple Answer Question This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?
Correct Answer Sales & Distribution , Marketing Your Answer Sales & Distribution , Marketing
True/False Question This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population. Correct Answer True Your Answer True
Select The Blank Question This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________ Correct Answer Economically vulnerable. Your Answer Economically vulnerable.
Multiple Choice Multiple Answer Question This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :Correct Answer To see product Performance , Was done for 2 months
Your Answer To see product Performance , Was done for 2 months at4:47 AM0 commentsLinks to this post Labels:Cases in Marketing Management
Monday, December 17, 2007

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 2
This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present? Glucose , Salted This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition. True This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :Share each other's products , Commonly buy components , Do cross branding This question is from the case study "Second Generation System" : What are the product benefits of second generation computers? 4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :Own Chain of Shops This question is from the case study "Public Distribution" :What is PDS? Public Distribution System This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Distributors
This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers? Premium service , Quality display This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain? No incentives in cash This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. True This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products? Saves electricity & Money This question is from the case study "Marico Industry" : Marico Industry's marketing strategy - Acquire more FMCG brands Marico is big player in - Hair care market Marico took over - "Anti-Lice" Shampoo - Medikar This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :Sampling This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :Family members This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged. True This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :0.33 This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing. Growth This question is from the case study "Health Club" : The membership of club is adversly affected because:Death in swimming pool This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________. Brand Awareness This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :Quality
This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :To see product Performance , Was done for 2 months This question is from the case " The Real Thing " : The name Coca Cola was registered as ________. Trade mark This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company? Promote the worker who is good in other sports This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is? Maturity This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world. True This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started? High Quality Products & Service , Low Prices This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand. Positioning This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________. Distribution Network This question is from the case study "Saif Runs" :The market can expand if the price is ________. Competitive This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations. Group booking This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :Middle & Upper Middle class This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products. True This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company? Direct sales to wholesalers , Redistribution to retailers
This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________ Economically vulnerable. This question is from the case study " Air India " : The idea suggested by one employee of Air India was to : Provide telephone service on board This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :Low cholesterol This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :PR Activty This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve? Sharing product design , Sharing Engineering documents This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population. True This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________. Consumer This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition? Superior quality , Lower price Chap-Pals is a brand name in - Leather footware industry Marketing Orientation - Quality control technique-JIT manufacturing system Saloni - Chocolates - Distributor of special cadies Fit-Fit exerciser equipment - Sold in urban localities to higher middle class Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries. True This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity. True
This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap? Housewives This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry. Market Research This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh? better quality , cheaper price , Less harmful to arms
at5:05 AM26 commentsLinks to this post Labels:Cases in Marketing Management
Wednesday, December 12, 2007

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.2
This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd. False This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions. True Divya Bhaskar - The third Gujarati daily newspaper to be launched This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image Key fingings of survey - Their newspaper is average in all respects Post survey phase - Order bookings crossed a record mark of 2 lac. This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising? Profits increased , Reserves increased This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort? Petrol is underpowered than diesel This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case? More credit This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data. True This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal? Different Formulation , Different packaging This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining. False This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with? Consultancy This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________. Innovation This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations. Informal This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job? Frustration , Demoralisation This question is from the case study "Shakti Fitness" :The profitability is highest for :Jogging This question is from the case study "Priya Automobiles" :Why did the company started loosing the market? New Fuel efficient bike introduced This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. True This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
Reduces energy consumption , Increases efficiency , Increases tube life This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu? One Type & One size This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________. Canal irrigation This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________. Product Mix This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :Good Quality , Good Distribution , Good Promotion This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :Petrol Pumps This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product? Rs 6/- Off Coupon This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem. Public Relations This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits. False This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Distributors This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children. Consumer mindset This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world. True This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________. Exercise at2:29 AM7 commentsLinks to this post
Labels:Cases in Marketing Management
PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.1

This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :The demand may get disturbed In initial years the concentration is in - Northern reagion This question is from the case study "Switchex Company" : Switchex company manufactures - Entire range of awitchgear products Pricing strategy - Lower than the competitors by 8-10% Its Pune office headed by - Mr. Patil This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest? Distribute the medicines , Get medicines prescribed by the doctors This question is from the case " Seven Species" : Which countries were banned from exporting shrimps? India , Pakistan This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget? Supply shorter than demand This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit. Nutritious This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :less sale of bats with his photo , High inventories This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. True

This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension. True
This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :To see product Performance , Was done for 2 months
This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :Modernisation
This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades? Extraordinary Sports performance
This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm. True
This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique. Marketing
This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________. CCA will market ABC brands with their own
This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material? Chemical , Pharmaceutical This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present? Glucose , LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False Question This question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline. Correct Answer False Your Answer True True/False Question This question is from the case study "Ice-Kool" : Studying consumer
behavior is important to any business. Correct Answer True Your Answer True Select The Blank Question This question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting. Correct Answer Packaging Your Answer Packaging Multiple Choice Single Answer Question This question is from the case study "Chap-pals" : Current competition of Chap-pal is :Correct Answer Leather shoose Your Answer Hawaii Multiple Choice Multiple Answer Question This question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers? Correct Answer Political uncertainty , Act of god Your Answer Political uncertainty , Competition actions , Dealer demand Multiple Choice Single Answer Question This question is from the case study "Price Plus" : What is the offer under discussion in the case? Correct Answer Money back offer by Akai Your Answer Money back offer by Akai Multiple Choice Multiple Answer Question
This question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :Correct Answer Service , Quality Your Answer Service , Quality Multiple Choice Single Answer Question This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :Correct Answer Sampling Your Answer Direct marketing Select The Blank Question This question is from the case study "Challenger Sports" : The company command ________ % of the market-share. Correct Answer 60 Your Answer 75 Multiple Choice Single Answer Question This question is from the case study "Kleam" :Why did other companies failed to market toothpastes? Correct Answer No uniform quality of Kleam Your Answer No uniform quality of Kleam Multiple Choice Multiple Answer Question This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development? Correct Answer Improves operations , Cuts Costs , Saves Time Your Answer Cuts Costs , Saves Time , Saves manpower Select The Blank
Question This question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________. Correct Answer Village organisation Your Answer Village cooperative Multiple Choice Multiple Answer Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work? Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment Your Answer Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries True/False Question This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question This question is from the case study "Astroid Computer Corporation" : What is the product range of this company? Correct Answer Personal Computer , Monitors , Printers Your Answer Personal Computer , Monitors , Printers Multiple Choice Single Answer Question This question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially? Correct Answer By Van
Your Answer By Van Multiple Choice Multiple Answer Question This question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in? Correct Answer Telecom Service Provider , Handsets Your Answer Telecom Service Provider , Handsets Select The Blank Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations. Correct Answer Informal Your Answer Informal Multiple Choice Single Answer Question This question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell? Correct Answer Was the cheapest model Your Answer Was the cheapest model Multiple Choice Multiple Answer Question This question is from the case study "Alcophin" :What Promotional tools are used by Medical companies? Correct Answer Visual Aid , Product Literature Your Answer Product Literature , Hoardings True/False Question This question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes. Correct Answer
False Your Answer False Select The Blank Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________. Correct Answer CCA will market ABC brands with their own Your Answer ABC will market CCA brands with their own Multiple Choice Single Answer Question This question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :Correct Answer They are within reach of middle class Your Answer They are within reach of middle class Multiple Choice Multiple Answer Question This question is from the case study "ABC Company" : Which categories did the company entered lately? Correct Answer Refrigerators , Air Conditioners Your Answer Air Conditioners Multiple Choice Single Answer Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson? Correct Answer Discount offer Your Answer 1 + 1 Free Multiple Choice Multiple Answer Question This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
Correct Answer Share each other's products , Commonly buy components , Do cross branding Your Answer Share each other's products , Do cross branding True/False Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected. Correct Answer True Your Answer True True/False Question This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition. Correct Answer True Your Answer True Multiple Choice Single Answer Question This question is from the case study "Thompson & Thompson" : What is the current product segment of the company? Correct Answer Health Care Your Answer Health Care Multiple Choice Multiple Answer Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal? Correct Answer Different Formulation , Different packaging Your Answer Different Formulation , Different packaging , Higher price True/False Question
This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd. Correct Answer False Your Answer False Multiple Choice Single Answer Question This question is from the case study "Watts & Volts Ltd." : What was the marketing manager opposed for? Correct Answer Two parallel sales organisations Your Answer New product managers Select The Blank Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________. Correct Answer Exercise Your Answer Exercise Select The Blank Question This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________. Correct Answer Population Your Answer Target Audience Select The Blank Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________. Correct Answer Wet sweeper Your Answer Wet sweeper
True/False Question This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity. Correct Answer True Your Answer True True/False Question This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration. Correct Answer True Your Answer False Select The Blank Question This question is from the case " The Real Thing " : Today Coca Cola is sold in ________ countries. Correct Answer 200 Your Answer More than 200 True/False Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Old Spice Erratic Alcohol supplies Uniform quality
Sugandha Mouth Freshners Tobaco Products Tobaco Products Kleam No Uniform quality No Uniform quality Services Unlimited Funds for Social Organisations Funds for Social Organisations Multiple Choice Single Answer Question This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain? Correct Answer No incentives in cash Your Answer Less demand in market Match The Following Question Correct Answer Your Answer Roshni Lamps New Product Opportunities New Product Opportunities Laxmi Mills Refined Oil Raw Oil Mr. Dinesh Kapoor Financial Investment Setting Management Panel Raja Consultants Setting Consumer Panel Financial Investment Multiple Choice Multiple Answer Question This question is from the case study "Tushar Laboratories" : What was Tushar's strength over giant competitor? Correct Answer German collaboration , No quality complaints Your Answer German collaboration , No quality complaints , Better distribution
Multiple Choice Single Answer Question This question is from the case " Laxmi Mills " : What was the product benefit of refined oil? Correct Answer Very Pure Your Answer Very Pure Select The Blank Question This question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed ________. Correct Answer Interdependence Your Answer Employees Multiple Choice Multiple Answer Question This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have? Correct Answer Product Identification , Types of machinery , Raw material Your Answer Product Identification , Types of machinery Select The Blank Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________. Correct Answer Brand Equity Your Answer Brand Equity at3:30 AM0 commentsLinks to this post Labels:Cases in Marketing Management(Set-3)
Cases in Marketing Management - 8
Top of Form LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :Correct Answer The demand may get disturbed Your Answer They had good reputation in market Match The Following Question Correct Answer Your Answer In initial years the concentration is in Northern reagion Western reagion This question is from the case study "Switchex Company" : Switchex company manufactures Entire range of awitchgear products Entire range of awitchgear products Pricing strategy Lower than the competitors by 8-10% Lower than the competitors by 8-10% Its Pune office headed by Mr. Patil Mr. Patil Multiple Choice Multiple Answer Question This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest? Correct Answer Distribute the medicines , Get medicines prescribed by the doctors Your Answer Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company Multiple Choice Multiple Answer Question This question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
Correct Answer India , Pakistan Your Answer Korea Multiple Choice Single Answer Question This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget? Correct Answer Supply shorter than demand Your Answer No demand Select The Blank Question This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit. Correct Answer Nutritious Your Answer Nutritious Multiple Choice Multiple Answer Question This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :Correct Answer less sale of bats with his photo , High inventories Your Answer less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats True/False Question This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. Correct Answer True Your Answer True True/False
Question This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :Correct Answer To see product Performance , Was done for 2 months Your Answer To see product Performance , Was done for 3 months , To see consumer response Multiple Choice Single Answer Question This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :Correct Answer Modernisation Your Answer Modernisation Multiple Choice Single Answer Question This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades? Correct Answer Extraordinary Sports performance Your Answer Over achievement of target True/False Question This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm. Correct Answer True Your Answer
True Select The Blank Question This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique. Correct Answer Marketing Your Answer Marketing Select The Blank Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________. Correct Answer CCA will market ABC brands with their own Your Answer ABC will manufacture CCA brands Multiple Choice Multiple Answer Question This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material? Correct Answer Chemical , Pharmaceutical Your Answer Fertilisers , Metal Coating , Chemical Multiple Choice Multiple Answer Question This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present? Correct Answer Glucose , Salted Your Answer Glucose , Salted , Cream True/False Question This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd. Correct Answer
False Your Answer True True/False Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer Divya Bhaskar The third Gujarati daily newspaper to be launched The third Gujarati daily newspaper to be launched This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies To create awareness for Divya Bhaskar & establish brand image To create awareness for Divya Bhaskar & establish brand image Key fingings of survey Their newspaper is average in all respects Their newspaper is average in all respects Post survey phase Order bookings crossed a record mark of 2 lac. Order bookings crossed a record mark of 2 lac. Multiple Choice Multiple Answer Question This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising? Correct Answer Profits increased , Reserves increased Your Answer Profits increased , Reserves increased , Manpower increased Multiple Choice Multiple Answer Question This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
Correct Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries Your Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries Multiple Choice Single Answer Question This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort? Correct Answer Petrol is underpowered than diesel Your Answer Diesel is smooth than petrol Multiple Choice Single Answer Question This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case? Correct Answer More credit Your Answer More credit True/False Question This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal? Correct Answer Different Formulation , Different packaging Your Answer Different Formulation , Different packaging , Different Consumer
True/False Question This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining. Correct Answer False Your Answer False Multiple Choice Single Answer Question This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with? Correct Answer Consultancy Your Answer Advertising Select The Blank Question This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________. Correct Answer Innovation Your Answer Best Service Select The Blank Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations. Correct Answer Informal Your Answer Professional Multiple Choice Multiple Answer Question This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job? Correct Answer Frustration , Demoralisation Your Answer Frustration , Demoralisation , Not meeting target
Multiple Choice Single Answer Question This question is from the case study "Shakti Fitness" :The profitability is highest for :Correct Answer Jogging Your Answer Yoga Multiple Choice Single Answer Question This question is from the case study "Priya Automobiles" :Why did the company started loosing the market? Correct Answer New Fuel efficient bike introduced Your Answer New Fuel efficient bike introduced True/False Question This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast? Correct Answer Reduces energy consumption , Increases efficiency , Increases tube life Your Answer Reduces energy consumption , Increases efficiency , Increases tube life Multiple Choice Single Answer Question This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu? Correct Answer One Type & One size Your Answer
Little height Select The Blank Question This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________. Correct Answer Canal irrigation Your Answer Canal irrigation Select The Blank Question This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________. Correct Answer Product Mix Your Answer Pricing Multiple Choice Multiple Answer Question This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :Correct Answer Good Quality , Good Distribution , Good Promotion Your Answer Good Quality , Good Distribution , Good Price Multiple Choice Single Answer Question This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :Correct Answer Petrol Pumps Your Answer Oil Pumps Multiple Choice Single Answer Question This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product? Correct Answer Rs 6/- Off Coupon
Your Answer Buy One get one free Select The Blank Question This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem. Correct Answer Public Relations Your Answer Distribution True/False Question This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits. Correct Answer False Your Answer True Select The Blank Question This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Correct Answer Distributors Your Answer Distributors Select The Blank Question This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children. Correct Answer Consumer mindset Your Answer Consumer mindset True/False Question This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world. Correct Answer
True Your Answer True Select The Blank Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________. Correct Answer Exercise Your Answer Exercise Bottom of FormTrue/False Question This question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready. Correct Answer False Your Answer False Multiple Choice Single Answer Question This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products? Correct Answer Saves electricity & Money Your Answer Saves electricity & Money Multiple Choice Single Answer Question This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :Correct Answer PR Activty Your Answer Promotional Activity Multiple Choice Multiple Answer Question This question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets? Correct Answer
Lack of Historical data , Inexperienced manpower Your Answer Lack of Historical data , Inexperienced manpower True/False Question This question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question This question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ? Correct Answer They were uneconomical , Seasonal , Poor Product life cycles Your Answer They were uneconomical , Seasonal , Poor Product life cycles True/False Question This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration. Correct Answer True Your Answer True Select The Blank Question This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem. Correct Answer Public Relations Your Answer Public Relations Match The Following Question Correct Answer Your Answer
Marriott International International hospitality giant International hospitality giant Sukhi and Bhoopy Brand name "S&B" Brand name "S&B" Crunchy and Crispy Ltd. Processed food business Processed food business Pratima Ltd. WPDC-3 Waterproof Disposal Camera WPDC-3 Waterproof Disposal Camera Select The Blank Question This question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________. Correct Answer Brand extensions Your Answer Brand extensions Select The Blank Question This question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________. Correct Answer Wet sweeper Your Answer Wet sweeper Multiple Choice Single Answer Question This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap? Correct Answer Housewives Your Answer Housewives Multiple Choice Multiple Answer Question This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer Frustration , Demoralisation Your Answer Frustration , Demoralisation Multiple Choice Multiple Answer Question This question is from the case study "Marriott International" : Who were the established competitors of Marriott? Correct Answer Holiday Inn , Ramada , Quality Inn Your Answer Holiday Inn , Ramada , Quality Inn Multiple Choice Single Answer Question This question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :Correct Answer They made more than 100 children ill Your Answer They made more than 100 children ill Select The Blank Question This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments. Correct Answer Manufacture and selling Your Answer Manufacture and selling Multiple Choice Multiple Answer Question This question is from the case "Ethel Graff" : Why do Europeans come to India to work? Correct Answer Indian Experience matter in International market , Challenge of working in Unfamiliar environment Your Answer Challenge of working in Unfamiliar environment , Indian Experience matter in International market Multiple Choice Single Answer
Question This question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson? Correct Answer Discount offer Your Answer Discount offer Multiple Choice Single Answer Question This question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson? Correct Answer Retailers could not sell the stocks Your Answer Retailers could not sell the stocks Multiple Choice Single Answer Question This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :Correct Answer Own Chain of Shops Your Answer Own Chain of Shops Multiple Choice Single Answer Question This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is? Correct Answer Maturity Your Answer Maturity Multiple Choice Single Answer Question This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :Correct Answer Family members Your Answer Family members
Multiple Choice Single Answer Question This question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers? Correct Answer They can source the components cheap Your Answer They can source the components cheap Select The Blank Question This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________. Correct Answer Distribution Network Your Answer Distribution Network True/False Question This question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking. Correct Answer False Your Answer False Multiple Choice Single Answer Question This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :Correct Answer 0.33 Your Answer 0.33 Multiple Choice Single Answer Question This question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter? Correct Answer Gymnasium Your Answer
Gymnasium Select The Blank Question This question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges. Correct Answer Organic Food Your Answer Organic Food Multiple Choice Multiple Answer Question This question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :Correct Answer In India they cost only 25 % , Attrition is only 15 % Your Answer In India they cost only 25 % , Attrition is only 15 % , They know the language Select The Blank Question This question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________. Correct Answer Brand Equity Your Answer Brand Equity True/False Question This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm. Correct Answer True Your Answer True True/False Question This question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level.
Correct Answer False Your Answer False Multiple Choice Multiple Answer Question This question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people? Correct Answer It was in rural area , Rural area did not have urban facilities Your Answer It was in rural area Multiple Choice Single Answer Question This question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports? Correct Answer Seepz zone Your Answer Seepz zone Multiple Choice Single Answer Question This question is from the case study "Auto fast" : In which area was the company looking to gain dominance? Correct Answer Factory CNC machines Your Answer Factory automation equipment True/False Question This question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected. Correct Answer True Your Answer True Match The Following Question Correct Answer
Your Answer Chap-Pals is a brand name in Leather footware industry Leather footware industry Marketing Orientation Quality control technique-JIT manufacturing system Quality control technique-JIT manufacturing system Saloni - Chocolates Distributor of special cadies Distributor of special cadies Fit-Fit exerciser equipment Sold in urban localities to higher middle class Sold in urban localities to higher middle class Currently Samadhan Sakhali Udyog is Operating through 4800 own retail stores Operating through 4800 own retail stores Select The Blank Question This question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________. Correct Answer Population Your Answer Population Multiple Choice Single Answer Question This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers? Correct Answer Customisation Your Answer Customisation Multiple Choice Single Answer Question This question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :Correct Answer Creative placement of its logo Your Answer Attractive packaging
Multiple Choice Single Answer Question This question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining? Correct Answer Checks with the orders Your Answer Advance payment for the orders Select The Blank Question This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Correct Answer Distributors Your Answer Distributors Multiple Choice Multiple Answer Question This question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson? Correct Answer TV , News papers Your Answer TV , News papers Multiple Choice Multiple Answer Question This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania? Correct Answer Sales & Distribution , Marketing Your Answer Sales & Distribution , Marketing True/False Question This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population. Correct Answer True Your Answer
True Select The Blank Question This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________ Correct Answer Economically vulnerable. Your Answer Economically vulnerable. Multiple Choice Multiple Answer Question This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :Correct Answer To see product Performance , Was done for 2 months Your Answer To see product Performance , Was done for 2 months at4:46 AM0 commentsLinks to this post Labels:Cases in Marketing Management(Set-2)

Select The Blank Question This question is from the case study "U.P. Mini Computers" : UP Mini Computers & Zenith Mini Computers entered in to a ________. Correct Answer Technical Collaboration Your Answer Technical Collaboration Select The Blank Question This question is from the case study "Raja Consultants Ltd." : Mr Virani got Raja Consultant think about ________. Correct Answer Setting Consumer panel Your Answer Setting Consumer panel
Multiple Choice Multiple Answer Question This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition? Correct Answer Superior quality , Lower price Your Answer Superior quality , Lower price Multiple Choice Multiple Answer Question This question is from the case study "Delana Hosiery Works" : What was the overall effect of owner's attitude on business? Correct Answer Productivity declined , Profits declined Your Answer Productivity declined , Profits declined True/False Question This question is from the case study "Food Processing Industry" :Management felt that the hygiene is not important in food processing industry. Correct Answer False Your Answer False Multiple Choice Single Answer Question This question is from the case study "Ashoka Sports Ltd." : Why did Ashoka not permit the slash of price? Correct Answer Tamper the quality image Your Answer Tamper the quality image Match The Following Question Correct Answer Your Answer Chap-Pals is a brand name in Leather footware industry Leather footware industry
Marketing Orientation Quality control technique-JIT manufacturing system Quality control technique-JIT manufacturing system Saloni - Chocolates Distributor of special cadies Distributor of special cadies Fit-Fit exerciser equipment Sold in urban localities to higher middle class Sold in urban localities to higher middle class Currently Samadhan Sakhali Udyog is Operating through 4800 own retail stores Operating through 4800 own retail stores Select The Blank Question This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit. Correct Answer Nutritious Your Answer Nutritious Multiple Choice Multiple Answer Question This question is from the case study "Green Belt" :Why do farmers buy chemical fertilizers? Correct Answer Subsidy , Increase in crop yield , Bio fertilizers are slow Your Answer Subsidy , Increase in crop yield , Bio fertilizers are slow True/False Question This question is from the case study "Fargo foods" :Fargo spent large moneys on capital equipments to increase productivity. Correct Answer True Your Answer True True/False Question This question is from the case study "Ray Ltd." : The marketing director
wanted Ray Ltd. to diversify in Biscuits. Correct Answer False Your Answer False Select The Blank Question This question is from the case " The Real Thing " : The name Coca Cola was registered as ________. Correct Answer Trade mark Your Answer Trade mark Multiple Choice Multiple Answer Question This question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development? Correct Answer Improves operations , Cuts Costs , Saves Time Your Answer Improves operations , Cuts Costs , Saves Time Multiple Choice Multiple Answer Question This question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have? Correct Answer Product Identification , Types of machinery , Raw material Your Answer Product Identification , Types of machinery , Raw material Select The Blank Question This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________. Correct Answer Product Mix Your Answer Product Mix True/False Question
This question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration. Correct Answer True Your Answer True Match The Following Question Correct Answer Your Answer This question is from the case study "Marico Industry" : Marico Industry's marketing strategy Acquire more FMCG brands Acquire more FMCG brands Marico is big player in Hair care market Hair care market Marico took over "Anti-Lice" Shampoo - Medikar "Anti-Lice" Shampoo - Medikar Multiple Choice Single Answer Question This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades? Correct Answer Extraordinary Sports performance Your Answer Extraordinary Sports performance Select The Blank Question This question is from the case study "Saif Runs" :The market can expand if the price is ________. Correct Answer Competitive Your Answer Competitive Multiple Choice Multiple Answer Question This question is from the case study "Rajesh Joshi" : How did Rajesh's style helped him?
Correct Answer Utilised everyone's abilities , Utilised everyone's status Your Answer Utilised everyone's abilities , Utilised everyone's status True/False Question This question is from the case study "The Kellogg Company" :Main product line of Kellogg was a variety of convenience foods. Correct Answer True Your Answer False Select The Blank Question This question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments. Correct Answer Manufacture and selling Your Answer Manufacture and selling Multiple Choice Multiple Answer Question This question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania? Correct Answer Sales & Distribution , Marketing Your Answer Sales & Distribution , Marketing Multiple Choice Single Answer Question This question is from the case "Harish Patel" : Which products will the Indian Company Export in order to get foreign exchange? Correct Answer Musical Instruments Your Answer Electronic parts Multiple Choice Multiple Answer Question This question is from the case study "Auto fast" :What was the factory
automation division responsible for? Correct Answer Product management , Marketing , Product development Your Answer Marketing , Product development , Sales Multiple Choice Single Answer Question This question is from the case study "Kleam" :Why did other companies failed to market toothpastes? Correct Answer No uniform quality of Kleam Your Answer No uniform quality of Kleam Multiple Choice Multiple Answer Question This question is from the case "General Motors Asia-Pacific" : GM is called very small player in India because :Correct Answer The plant capacity is only 25000 cars , It sold just over 8000 cars last year Your Answer The plant capacity is only 25000 cars , It sold just over 8000 cars last year , It sells cars only in one part of the country Multiple Choice Multiple Answer Question This question is from the case study "Smart Wash Ltd." : What were the features of washing machine? Correct Answer Portability , Energy efficiency Your Answer Portability , Energy efficiency Select The Blank Question This question is from the case study "Tristar" :The goods were supplied to 16 depots based on the ________ of the branches. Correct Answer Demand Estimation Your Answer Demand Estimation Multiple Choice Multiple Answer
Question This question is from the case study "Innovation & Improvisation" : 3 M Struggled in 1990 because :Correct Answer Profits Fell , Sales Stalled Your Answer Profits Fell , Sales Stalled Select The Blank Question This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________. Correct Answer Brand Awareness Your Answer Brand Awareness Multiple Choice Single Answer Question This question is from the case study "Hindustan Lever - Rural Marketing Initiative" : What was the purpose of This promotional drive? Correct Answer Increase Rural penetration Your Answer Increase Rural penetration Multiple Choice Single Answer Question This question is from the case study "Old Spice" :Which brand is advertised by Shulton? Correct Answer The mother brand Your Answer The body talc True/False Question This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity. Correct Answer True Your Answer True
Multiple Choice Single Answer Question This question is from the case study "Health Club" : The membership of club is adversly affected because:Correct Answer Death in swimming pool Your Answer Death in swimming pool Multiple Choice Single Answer Question This question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers? Correct Answer Customisation Your Answer Customisation Multiple Choice Single Answer Question This question is from the case study "Business Equipments Ltd." : The prices of Business equipments are :Correct Answer Competitive Your Answer Les than competition Multiple Choice Single Answer Question This question is from the case study "Moonlight Ltd." : What was the share of direct sales in Product C to total sales? Correct Answer 0.4 Your Answer 0.4 Select The Blank Question This question is from the case " Seven Species" : ________ groups were not happy with the judgement. Correct Answer Environmental Your Answer Environmental
Select The Blank Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________. Correct Answer CCA will market ABC brands with their own Your Answer CCA will market ABC brands with their own Multiple Choice Single Answer Question This question is from the case study "Watts & Volts Ltd." : Why did chairaman appoint a marketing manager? Correct Answer Too many responsibilities in Regional manager Your Answer Too many responsibilities in Regional manager True/False Question This question is from the case study "Ajanta Biscuits" : Ajanta Biscuit is planning to enter Cream biscuit segment. Correct Answer False Your Answer False True/False Question This question is from the case study "Mr. Harish Panjwani" :Rajesh feels that he should be more "business-like" in his approach. Correct Answer False Your Answer True True/False Question This question is from the case study "Alcophin" : Pharma companies can not advertise their products. Correct Answer True Your Answer
True Multiple Choice Single Answer Question This question is from the case study "Rio De Janeiro" :What was Coke's market share in Brazin? Correct Answer 0.5 Your Answer 0.085 Multiple Choice Multiple Answer Question This question is from the case study "Astroid Computer Corporation" : What is the product range of this company? Correct Answer Personal Computer , Monitors , Printers Your Answer Personal Computer , Monitors True/False Question This question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level. Correct Answer True Your Answer True at4:44 AM0 commentsLinks to this post Labels:Cases in Marketing Management(Set-2)

Top of Form LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single Answer Question This question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :Correct Answer The demand may get disturbed
Your Answer They had good reputation in market Match The Following Question Correct Answer Your Answer In initial years the concentration is in Northern reagion Western reagion This question is from the case study "Switchex Company" : Switchex company manufactures Entire range of awitchgear products Entire range of awitchgear products Pricing strategy Lower than the competitors by 8-10% Lower than the competitors by 8-10% Its Pune office headed by Mr. Patil Mr. Patil Multiple Choice Multiple Answer Question This question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest? Correct Answer Distribute the medicines , Get medicines prescribed by the doctors Your Answer Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company Multiple Choice Multiple Answer Question This question is from the case " Seven Species" : Which countries were banned from exporting shrimps? Correct Answer India , Pakistan Your Answer Korea Multiple Choice Single Answer Question This question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
Correct Answer Supply shorter than demand Your Answer No demand Select The Blank Question This question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit. Correct Answer Nutritious Your Answer Nutritious Multiple Choice Multiple Answer Question This question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :Correct Answer less sale of bats with his photo , High inventories Your Answer less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats True/False Question This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. Correct Answer True Your Answer True True/False Question This question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension. Correct Answer True Your Answer True
Multiple Choice Multiple Answer Question This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :Correct Answer To see product Performance , Was done for 2 months Your Answer To see product Performance , Was done for 3 months , To see consumer response Multiple Choice Single Answer Question This question is from the case study "Seema Leather" : Indian leather industry is facing problem of :Correct Answer Modernisation Your Answer Modernisation Multiple Choice Single Answer Question This question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades? Correct Answer Extraordinary Sports performance Your Answer Over achievement of target True/False Question This question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm. Correct Answer True Your Answer True Select The Blank Question This question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique. Correct Answer Marketing Your Answer
Marketing Select The Blank Question This question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________. Correct Answer CCA will market ABC brands with their own Your Answer ABC will manufacture CCA brands Multiple Choice Multiple Answer Question This question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material? Correct Answer Chemical , Pharmaceutical Your Answer Fertilisers , Metal Coating , Chemical Multiple Choice Multiple Answer Question This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present? Correct Answer Glucose , Salted Your Answer Glucose , Salted , Cream True/False Question This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd. Correct Answer False Your Answer True True/False Question This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions. Correct Answer
True Your Answer True Match The Following Question Correct Answer Your Answer Divya Bhaskar The third Gujarati daily newspaper to be launched The third Gujarati daily newspaper to be launched This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies To create awareness for Divya Bhaskar & establish brand image To create awareness for Divya Bhaskar & establish brand image Key fingings of survey Their newspaper is average in all respects Their newspaper is average in all respects Post survey phase Order bookings crossed a record mark of 2 lac. Order bookings crossed a record mark of 2 lac. Multiple Choice Multiple Answer Question This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising? Correct Answer Profits increased , Reserves increased Your Answer Profits increased , Reserves increased , Manpower increased Multiple Choice Multiple Answer Question This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :Correct Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries Your Answer Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries Multiple Choice Single Answer Question
This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort? Correct Answer Petrol is underpowered than diesel Your Answer Diesel is smooth than petrol Multiple Choice Single Answer Question This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case? Correct Answer More credit Your Answer More credit True/False Question This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal? Correct Answer Different Formulation , Different packaging Your Answer Different Formulation , Different packaging , Different Consumer True/False Question This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining. Correct Answer False Your Answer False
Multiple Choice Single Answer Question This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with? Correct Answer Consultancy Your Answer Advertising Select The Blank Question This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________. Correct Answer Innovation Your Answer Best Service Select The Blank Question This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations. Correct Answer Informal Your Answer Professional Multiple Choice Multiple Answer Question This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job? Correct Answer Frustration , Demoralisation Your Answer Frustration , Demoralisation , Not meeting target Multiple Choice Single Answer Question This question is from the case study "Shakti Fitness" :The profitability is highest for :Correct Answer Jogging Your Answer Yoga
Multiple Choice Single Answer Question This question is from the case study "Priya Automobiles" :Why did the company started loosing the market? Correct Answer New Fuel efficient bike introduced Your Answer New Fuel efficient bike introduced True/False Question This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted. Correct Answer True Your Answer True Multiple Choice Multiple Answer Question This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast? Correct Answer Reduces energy consumption , Increases efficiency , Increases tube life Your Answer Reduces energy consumption , Increases efficiency , Increases tube life Multiple Choice Single Answer Question This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu? Correct Answer One Type & One size Your Answer Little height Select The Blank Question This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________. Correct Answer Canal irrigation Your Answer
Canal irrigation Select The Blank Question This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________. Correct Answer Product Mix Your Answer Pricing Multiple Choice Multiple Answer Question This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :Correct Answer Good Quality , Good Distribution , Good Promotion Your Answer Good Quality , Good Distribution , Good Price Multiple Choice Single Answer Question This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :Correct Answer Petrol Pumps Your Answer Oil Pumps Multiple Choice Single Answer Question This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product? Correct Answer Rs 6/- Off Coupon Your Answer Buy One get one free Select The Blank Question This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem. Correct Answer Public Relations
Your Answer Distribution True/False Question This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits. Correct Answer False Your Answer True Select The Blank Question This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________. Correct Answer Distributors Your Answer Distributors Select The Blank Question This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children. Correct Answer Consumer mindset Your Answer Consumer mindset True/False Question This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world. Correct Answer True Your Answer True Select The Blank Question This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________. Correct Answer
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Cases in MKTG MGMT

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True/False Question This question is from the case study "Air Cool India Ltd.

Multiple Choice Multiple Answer

Match The Following Question Correct Answer Your Answer

Marriott International International hospitality giant International hospitality giant

Sukhi and Bhoopy Brand name "S&B" Brand name "S&B"

Multiple Choice Single Answer

Correct Answer Maturity Your Answer Maturity

Distribution Network Your Answer Distribution Network

Your Answer Gymnasium

Your Answer Brand Equity

Match The Following Question Correct Answer Your Answer

Chap-Pals is a brand name in Leather footware industry Leather footware industry

Saloni - Chocolates Distributor of special cadies Distributor of special cadies

Select The Blank Question

Monday, December 17, 2007

at5:05 AM26 commentsLinks to this post Labels:Cases in Marketing Management

Wednesday, December 12, 2007

Labels:Cases in Marketing Management

PGDBA - 3rd Sem Specialization - Marketing: Cases in Marketing Management - 1.1

Cases in Marketing Management - 8

Cases in Marketing Management - 5

Cases in Marketing Management - 4

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