CrAzY BuzZ

(Event Management & Advertisement)

29/5 US AID PLAZA, BLOCK A, NEAR MCB HEAD OFFICE, BLUE AREA, ISLAMABAD.

Presents:

Proposal For
Grand Fashion Show

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Table of Contents
Executive Summary................................................................................................3 Introduction............................................................................................................ 4 Mission Statement: ........................................................................................................................... 4 Problem: ........................................................................................................................... 4 Our Objective: .................................................................................................... 4 Purpose:.............................................................................................................. 4 Scope..................................................................................................................... 5 Our Strategy........................................................................................................... 5 Procedure............................................................................................................... 6 Finance & Budgeting............................................................................................11 Find Us................................................................................................................. 14

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Executive Summary
Crazy Buzz presents a unique opportunity for sponsors to reach an affluent, trendsetting and fashion-conscious market segment by providing a one-ofa-kind branding and marketing platform. We are confident that our purposed services will effectively adorers your need. Our aim to provide young talent to provide a platform that is facing problems of sponsorships.

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Introduction
Mission Statement: To provide the best Entertainment in Twin cities Problem:
On a global scale people are less aware of upcoming new young bands an models and these youngsters are facing sponsorship problems. Media is not providing youngsters a platform to enhance their skills.

Our Objective:
We invite you and your Organization to join us as sponsor in holding an exclusive event, which aims to promote peace Love and unity.

Purpose:
1. Utilize a unique and innovative promotional platform 2. Build brand awareness on a global scale with a trendsetting and upscale audience. 3. Gain valuable insight into the needs and wants of an early-adopting market segment. 4. Cultivate profitable relationships through direct interaction with client. 5. Sponsors benefit from extensive press coverage, prominent name and products placement, promotional efforts, and much more

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Scope
1. We propose a live unplugged performance of the exclusive night. 2. Set will be properly constructed in a paneled and leveled sequence. 3. Grid lighting with effect will be used 4. Surround system will be used with wireless mikes 5. Keeping in mind the audience safety and prevention of any displeasure, we will be makings special security arrangements under the supervision of well experienced personal. These would include security for the premises, entrance and within the audience.

Our Strategy
The Attending Audience includes: 1. VIPs 2. Socialites 3. Brand Managers 4. Upscale consumers stylists 5. Branded stores 6. Buyers and fashion industry executives

CrAzY BuZz Pvt. Ltd. Event Management & Advertisement

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Procedure

1.

Auditions:
Auditions for new Faces of Rawalpindi/Islamabad,

1. Talent hunt will be conducted and supervise by renowned Celebrities

from fashion industry.

2. We will introduce 15 new faces for Grand Fashion show.

3. Audition will be held in best western Hotel Islamabad.

2.

Preparations for the show:

We are going to made the following preparations prior to our show

a)

Registration of Models:

We are going to register the models for the event so that only the registered models will be there at the day of event and no mishap will occur.

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b)

Registration of Live performers: Registration of live performers will be done so that we will be ensure about the availability of the performers at the day of the event.

c)

Set & Ramp design:

We are going to set the ramp, to avoid mismanagement. Following are the other arrangements done to avoid mismanagement and save timings:

1. Seating arrangements 2. Security arrangements 3. Promotional campaign 4. Advertisement 5. Transportation 6. Hall & space registration 7. Printing & press 8. Correspondence with legal depts.

3.

Time Management:
Time management is the act or process of planning and exercising conscious control over the amount of time spent on specific activities, especially to increase effectiveness, efficiency or productivity. Time management is a necessity in any project development as it determines the project completion time and scope. So for the success of our plan we are going to manage the time in the following way:

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S R. 1 2 3

Activity Fashion Show Live Performance Dinner

Duratio n 2 hrs 1 hr 30 mints

Start 07:30PM 09:30PM 10:30PM

End 09:30PM 10:30PM 11:00PM

4.

Proposed venue:
Our venue is going to be the most secure and posh for our privileged Audience, We are looking to avoid all those venues where security and over crowd are concern. In closed environment such as hotel private farm house will be ideal for such event. Below are suggested venues Marriott Serena Best Western

5.

Advertising:
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We plan to advertise massively through the following

A. Print Media : a) Venus advertising:

Our sponsors will have unique opportunity to make a presentation in terms of displaying their banners at the arena
b) Banners:

Horizontal and vertical each of two different sizes, placed throughout Islamabad and Rawalpindi Key locations.
c) Posters :

A3 size (1000 posters) places at all commercial areas

d) Panels:

6x4 size (6panels) place in all major ticket corners

e) Buntings:

Whole arena will be decorated with (3000) buntings

f) Tickets:

A A4 size tickets will have ample space for sponsors Logo.

g) Place AD:

In the news one Sunday before Execution of Event h) Full page AD in Instep & Mag magazine

B.

Electronic Media
i) TV/Radio

j)

Since this Exclusive event promises to be the one of a kind in twin city, so it will be covered by

k) Renowned TV channels

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6.

Sponsorship Benefits:

How can you benefit from this?

a. To support quality performing artist in Islamabad and promote healthy entertainment for the youth. b. To let the community know that you are an active corporate citizen willing to Promote peace, harmony, cultural heritage in our society. c. To gain viewer -ship through a major media event being covered by major TV Channels and print media

How can you substantiate with your stake holders?

a. Your organization will be well known and identified as a partner for the continuation of b. Performing art and Culture in our country. c. Awareness among masses.
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d. Heavy projection of your Brand. e. Addition of valuable customers in RWP-ISB

Finance & Budgeting

Sponsorship Packages:
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1. PACKAGE A PLATINUM: SUPREME SPONSORS: LOGO on Banners LOGO on Posters LOGO on Tickets LOGO on Back drops LOGO on Panels LOGO on Buntings Company banners inside the arena 50 Complimentary Executive Passes

RS. 10,00,000/=

2.

PACKAGE B GOLDEN:

CO- SPONSORS: LOGO on Banners LOGO on Posters LOGO on Tickets LOGO on Buntings 25 Complimentary Executive Passes

RS. 6,00,000/=

3.

PACKAGE C SILVER: PARTIAL SPONSORS:

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LOGO on Banners LOGO on Posters LOGO on Tickets LOGO on Buntings 15 Complimentary Executive Passes

Rs. 4,00,000/=

4.

PACKAGE D BRONX: SUPPORTERS:

LOGO on Banners LOGO on Posters LOGO on Tickets LOGO on Buntings

Rs. 2,50,000/=

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Find Us
Sponsors will have the opportunity to market themselves with a share in available advertising space in all mentioned .Wherever the fashion Show gets publicity, the sponsors will as well.

This will be the heavily advertise event and we will be glad if you come forward to play your part in promoting lively side of Pakistan.

For further Detail and information please contact:

Asjid Reehan Farooq Marketing Manager Voice: 0336-5376459 Crazy buzz 69@gmail.com

Ahsan Hameed Advertising Manager Voice: 0343-5339424 Crazy buzz 59@gmail.com

Muneeb Irshad Public Relationship Officer Voice: 0344-5080374 Crazy buzz 29@gmail.com

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ASSIGNMENT
of

BUSINESS COMMUNICATION
Class: MBA 1-B (evening) Sir Faisal Hameed Group CrAzY BuZz

Submitted to: Submitted by:

Group Members include: 1. Asjid Rehan 2. Ahsan Hameed

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3. Muneeb Irshad 4. Asad Hussain 5. Yasir Shareef

Date: 18th June, 2012

CrAzY BuZz Pvt. Ltd. Event Management & Advertisement