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Survey of Life Insurance buying behaviour ________________________________________________________________________ Name _________________________ Age Gender Family Status Occupation _________ Male/Female

Single/Married with no kids/Married with dependent kids/ married with independent kids Service/Business/Self employed/retired

Income category Below Rs. 2 lakhs per annum Rs.2 lakhs to Rs.5 lakhs per annum Rs.5 lakhs to Rs.10 lakhs per annum Above Rs.10 lakhs per annum Name of your City/Town/Village _____________________________ ________________________________________________________________________ Q1. Do you already have a life insurance/health insurance/pension policy? Q2. If the answer to Q1 is yes, what is the nature of your policy? (Please tick) a. b. c. d. e. Term Life Policy Endowment Life Policy Unit Linked Life Insurance Policy Health Policy Pension Plan Yes/No

Q3. What other investments do you have? (Please tick) a. b. c. d. e. f. Real Estate Gold Mutual Funds Equity Bank Deposits & Fixed Deposits Others (Please Specify) ___________________________

Q4.How important do you think insurance is in your financial plan? (Please tick) a. Very Important b. Necessary & reasonably important

c. Not very important Q5. Why would you buy insurance? Please rank in order of importance (1 being the most important and 5 the least important). Rank a. b. c. d. e. Protection & Risk Cover Investment Tax Savings Retirement and Pension Increasing Medical costs

If there are any other reasons please specify. ____________________________Q6. What kind of Life insurance are you likely to buy? a. b. c. d. e. f. Term Life Policy Endowment Life Policy Unit Linked Life Insurance Policy Health Policy Pension Plan Any Other (please specify) ___________________

Q7. What do you expect from your life insurance policy? Please rank in order of importance (1 being the most important and 6 the least important). Rank a. b. c. d. e. f. Adequate Risk cover Quick settlement of claims Regular and good Servicing Low costs and expenses Good investment returns Product should be easy to understand

If there are any other expectations please specify. _____________________________ Q8.Which of the following will influence your decision to buy life insurance? Please rank in order of importance (1 being the most important and 3 the least important). Rank a. Cover against death b. Fear of disability c. Health emergencies If there are any other factors that influence your decision, please specify. ___________________________________________

Q9. What level of risk would you be comfortable with as regards your life insurance funds? (Please tick) a. b. c. d. Very Low Risk - term policy Low Risk Endowment Moderate Risk ULIP with low equity exposure High risk ULIP with high equity exposure

Q10. As regards the investment returns on the insurance which would you prefer? (Please tick) a. Guaranteed fixed return over the policy life b. Guaranteed minimum return with some upside c. Returns linked to market performance Q11.What mode of premium payment would you prefer? a. b. c. d. Single Premium Annual premiums Semi annual premiums Monthly premiums

Q12. Which of these factors will influence your life insurance purchase decision? Please rank in order of importance (1 being the most important and 5 the least important). Rank a. Product features b. Brand perception c. Relationship with agent d. Easy access to the point of sale e. Expectation of good service Q13. How did you learn of the various product features? (Please tick) a. b. c. d. e. Insurance agent/broker Family and friends Colleagues at work Internet TV and radio

Q14. Which channel would you be most comfortable buying your insurance policy from? Please tick. a. Directly from the company b. Through an agent c. Through a bank

d. Through a broker Q15. What do you look for while assessing the track record of the insurance company? Please rank in order of importance (1 being the most important and 4 the least important). Rank a. Company is large (high market share) b. Company has a good brand c. The company has a reputation for service d. The investment track record is good

If you would like to receive a summary report of this survey please fill in your postal address or email address below and we would be glad to send you the same.

Signature ___________________________