Organisational Study at Paul and Company

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY
2011
CHAPTER.01
INTRODUCTION
St.Johns College, Pathanamthitta
2011
1.1 Introduction to the study
This organisation study about the Paul $ company furniture industry is a preliminary study of the supply and use of furniture product. The aim of this study was to assist furniture manufacturers to understand and react to the needs of the rapidly changing furniture industry. Furniture manufacturing has experienced serious setbacks in recent years. Organization Studies as a Science for Design: Creating Collaborative Artifacts and Research it involves deep study of the working of an organisation Organizational studies, sometimes known as organizational science, encompass the systematic study and careful application of knowledge about how people act within organizations. An organizational study sometimes is considered a sister field for, or overarching designation that includes the following disciplines: industrial and organizational psychology, organizational behavior, human resources, and management. However, there is no universally accepted classification system for such subfields. Organizational studies encompass the study of organizations from multiple viewpoints, methods, and levels of analysis. For instance, one textbook divides these multiple viewpoints into three perspectives: modern, symbolic, and postmodern. Another traditional distinction, present especially in American academia, is between the study of "micro" organizational behavior which refers to individual and dynamics in an organizational setting and "macro" strategic management and organizational theory which studies whole organizations and industries, how they adapt, and the strategies, structures and contingencies that guide them. To this distinction, some scholars have added an interest in "meso" scale structures - power, culture, and the networks of individuals and units in organizations and "field" level analysis which study how whole populations of organizations interact. Whenever people interact in organizations, many factors come into play. Modern organizational studies attempt to understand and model these factors. Like all modernist social sciences, organizational studies seek to control, predict, and explain. There is some controversy over the ethics of controlling workers' behavior, as well as the manner in which workers are treated (see Taylor's scientific management approach compared to the human relations movement of the 1940s). As such, organizational behavior or OB (and its cousin, Industrial psychology) have at times been accused of being the scientific tool of the powerful. Those accusations notwithstanding, OB can play a major role in organizational development, enhancing organizational performance, as well as individual and group performance/satisfaction/commitment. One of the main goals of organizational theorists is, according to Simms (1994) "to revitalize organizational theory and develop a better conceptualization of organizational life." An
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organizational theorist should carefully consider levels assumptions being made in theory, and is concerned to help managers and administrators.
1.2 Significant of the study
An organisation study helps to familiarize with business organisation and to relate theory with practice. This enables the students to understand about key business process and to gain knowledge about various departments. With this perception the organisation study was done at Paul & company Organisation structure determines the location of decision-making in the organisation. How organisation is created and maintained. Organisation structure provides the pattern of communication and coordination. The organisation structure helps a member to know what his role is how it relates to other roles. It helps to know why some are assigned bosses and others to work under his guidance.
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1.3 Scope of the study

The scope of this study is the partial fulfillment of the Master in Business Administration For boosting the practical knowledge and to generate ideas, regarding of this therefore, I had undergone the summer training practical program in PAUL & COMPANY furniture industries The present study was conducted at PAUL & COMPANY furniture industries, focusing all the departments and how they function. And to identify problem facing by them and provide adequate suggestions and recommendation for their problems this has helped them to get a feedback regarding how they have succeeded in rendering standard service to their customers as well as employees.
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1.4Objective of the study To fulfill the requirements of the curriculum Studying the organizational hierarchy and its departments To identify problem faced by the organization and made solutions To study all functioning of organization directly and indirectly this study makes
significant contribution to the business of modern economies
To come out with necessary suggestion to improve the level of customers attitudes
towards the product and organization, hence to improve better performance of the organization and its entire function customer satisfaction
To understand the organisation structure To recognize criteria with which work is being delegated To realise strength and weakness of an organisation The future scope of the organisation and the challenge it had to face
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1.5 Research methodology

Research methodology is away to scientific and systematic research for pertinent information on a specific topic and solves the research problem.
Methods of data collection

The data collected constitutes both primary and secondary data.
Primary data
Primary data were collected by direct interview with the authorities and staff and by observation and participation and participation. In this study I used questioner to collect information from the workers
Secondary data
Secondary data were collected from various records kept in departments, company profile, magazines and websites.
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1.6 Limitations of the study
The research could not get the current financial statement of the company and hence the financial position cannot be analyzed The research could not get enough time to analyze the industry deeply Collection of data is done through the process of manual process. So it may include errors Too much mingling was not possible to collect data because they were fear about expose their trade secrets
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CHAPTER.02
INDUSTRY PROFILE
2011
Industry profile
World Furniture Industry

Furniture industry has changed over the years. It no longer restricts itself to a production of a chair or a table or a bed but today it includes manufacturing of a range of furniture and home furnishings and designed interiors which spell class and elegance. There is a boom time for furniture industry. Every country sports a string of furniture showrooms of all kinds and sizes. Changing lifestyle, disposable incomes, economy growth, increasing migration to urban areas have all contributed to the demand for furniture and in turn the growth of the furniture industry as whole. Furniture industry comprises not only the production of a wide range of products related to office, living room, bedroom, kitchen , garden, school furniture but also mattresses, furnishings, upholstery, parts of furniture etc. A wide variety of raw materials are used in production of furniture like wood, rattan, plastic and metal and more recently silver. Including various varieties of wood, wooden furniture is the major production and exports of the furniture industry in almost every country. Characteristics of the furniture industry

Furniture manufacturing worldwide forms a regionally centralized competition pattern under the clustering effect. The furniture industry is both a organized and a non-organized sector. Utilization of skilled and unskilled workers. Utilization of handcrafted tools, machines and CAD/CAM for manufacturing and designing. Source of employment for rural workers. Employment is spread across many sectors showing the diverse nature of the industry and a broad product range. Consumer expectations and purchasing behaviors have marked regional variations.
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Industry Trends
As the world economy is developing fast in the past 10 years, the furniture markets have opened up more and the world furniture industry has been growing fast. Traditional furniture making countries continue to firmly take up over 70% of the global market. This is possible because of their long established production capacity, advancement in science and technology, solid funds and rich management experiences. Meanwhile, developing countries and regions like China, Southeast Asia, Poland and Mexico, with China taking the lead, have built upon their respective competitive advantages and gradually have covered almost 30% of the world market. The furniture industry in such countries is developing strongly and showing great potentials. The European Union furniture industry accounts for about half of the world's furniture production. The production value of this industry in this region is around 82 billion. Considered to be a labor-intensive industry it provides employment for around 1 million people. Among the European countries, Germany takes the lead as the largest furniture producing country, accounting for about 27% of total EU production. This is followed by Italy (21.6%), France (13.5%) and the UK(10.4%). The Canadian Furniture Industry is the 5th largest exporter of furniture in the world. The major furniture producing countries in South East Asia are Philippines, Indonesia, Malaysia, Singapore, Thailand, Korea, Taiwan and India. In the context of global furniture trade, Asia shows healthy signs of growth with respect to its other international competitors. Asian furniture has always been popular in developed countries like USA, Europe and Australia. Over 20 years of fast growth, China has been able to bring unlimited business opportunities and vitality to the global furniture industry. Now, China has today emerged as a furniture production center, a circulation center as well as an exhibition center in the world. The rise of China's furniture industry has brought about a new round of restructuring of the global furniture industry and trade pattern. According to a recent estimate, the Indian furniture industry is estimated at around Rs 350 billion. Eighty-five per cent of this falls into the unorganized sector. According to a study by the World Bank, the organized furniture industry is expected to grow by 20 per cent a year and India, Brazil and Russia will witness a boom. But there is considerable knowledge of the pieces made by craftsmen in China, India, Egypt, Mesopotamia, Greece, and Rome from pictorial representations. Beds, tables, chairs, boxes, stools, chests, and other pieces were nearly always made of natural wood, though veneering was known in Egypt, where it was used to produce coffin cases of great durability. The Romans too used veneers, though chiefly for decorative purposes.
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Furniture in India
Engraved ebony-wood India furniture was known in South India during the 19th century. Later rosewood became popular also in that region. Walnut India furniture was famous in North India. Kashmir, she sham furniture was known in the plains. Traditional wooden carvers still use simple tools following the Furniture India styles which have been passed on from generations.
Examples of India Furniture Furniture India has traditionally been limited to a small number of pieces: Bajot is a low table found throughout India which is used for displaying the family's favorite objects. Patara is a formal chest popular in western and central India. The piece can be made of leather or metal. It is used to hold the family's prized possession such as a bride's dowry. Chowkie is a low stool with a carved backrest. These stools are used in various ways serving as seats in courtyards or in farms as India farmers make butter.
Types of Furniture India

Cane Furniture The production of Cane Furniture is part of India's history, region and culture. The skill required to make a piece of Cane Furniture is more pronounced in the Cachar district of India. The manufacturing of Cane Furniture involves preparing bamboo slips. Pieces of slips are joined together often times with nails. For round cane furniture, iron rods are used to bend the round bamboo cane. Wooden Furniture India had the highest demand for wood in South Asia but the supply is rare due to exploitation of the forests in the region for centuries. A high proportion of the Wooden Furniture segment of the Furniture Indian industry is imported from other countries. Even raw materials for the local furniture production are often imported from countries such as New Zealand, France, Italy, Malaysia, Indonesia and Myanmar. Although Wooden Handicraft Furniture is exported out of India, the quantity is small. Most of these local artisans are unorganized and are not involved in international trade.
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Furniture India Imports

Import of Furniture India received a boost in 1998 when importers no longer required a license or special permission to import to India. By 2000, the India government allowed foreigners to invest 100% in local furniture manufacturing. This policy enticed companies such as Sauder and Herman Miller (US), List a (Switzerland), and Gautier (France) to enter the India market. Eighty five percent of the India Furniture industry is part of the unorganized sector with businesses that are often family owned and personally financed. More recently, larger organizations funded by bank loans are gaining entry into the India market. While some companies sell their furniture through distributors, most of them sell direct to consumers.
Furniture India Imports Opportunity

The demand for branded furniture has increased in India due to the emerging upper and middle class urban population. Although demand for local artisan furniture still exists, the growth is in imports as Indians seek contemporary designs in a modern world. The reduction in import tariffs has also driven the growth of imported furniture. All these factors provide a very favorable environment for those importers interested in importing furniture to India.
History of Furniture India

Historically, Furniture India did not have much of an influence on India's interior design. Indians tend to sit on the floor on cushions and sleep on pads. The Muslims began to influence Furniture India around 1,000 A.D. as beds, chests and tables were introduced to the India interiors. Wood tended to befo poor quality as a material for furniture. Ivory, stone and metals were used instead. Carpets, rugs and textiles were still the dominant Indian Furniture around that time. With the growing influence from Europe, more and more furniture were being produced in India. Most of them were for export to Europe
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CHAPTER.03
COMPANY PROFILE
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Company profile
Concurrently with, Paul & company, without making any concession, made the production time as short as possible with its high technology capacity while keeping with Dealers and customers.
CONCEPT CREATIONS Manufacturer, exporter and supplier of wooden furniture, wooden furniture craft, wooden conference tables, wooden chairs, wooden cabinets, wooden dining tables, wooden sofas, wooden stools, wooden shoe rack, wooden wine rack, wooden double beds, antique wooden furniture, Dublin dining table, Oslo lamp Poal $ company furniture industry has been manufacturing in its own place Pathanapuram since 1984 .Generally all the productions have been done in its own that is focused to the production with the modem and dynamic staff is giving services to the office and office furniture sector. Office partitions and house furnitures are manufactured according to standard and specific regional requirements reach all of the buildings with a wide dealer network in Pathanapuram and used in numerous projects all around the state by means of expansion While Poal $ company furniture industry manufactures Omega Partition Wall Systems and , Jointing Partition Wall Systems, all furniture requirement both office and house in its own facilities it also carries out assembly and commitment of manufactured Partition Walls by means of its dealer network and chief Architecture Firms of Pathanapuram with whom it undertakes huge projects continuously. Having made it a principle to meet any kind of architectural requirement in Office Partition and house portion, this company undertakes business partnership with State-scale companies in parallel with the architectural requirements. First of all it started a business in Pathanapuram in the name of Sofiya furnitures in 1982 is state-famous Partition furniture Manufacturer of Pathanapuram. Our company brought in Architectural Sector and while dividing open offices into three branches across Kerala it succeeded in bringing both sound isolation and visual transparency.
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The company broke new grounds as of 2008 and brought in Structural Adherence Glass Technology to Partition furniture. Integrity was brought to the Partition Furniture with plain and classy reflections of glass on Structural Adherence Glass Partition furniture with various verities The company presents all types of Movable Partition Furniture sector to the architectural sector with the latest technologies It started the production and storage of baring construction accessories of Imported Movable Partition furniture in its own New Production Facilities and thus brought a definite solution to the problem of long lead-time that is the biggest problem in Movable Partition furniture. Assembly of Paul & company furniture industry is carried out with the bearing construction and accessories supplied from the stock as soon as possible and zero measures that are necessary for high sound isolation can be obtained in this way as soon as possible. Paul & company furniture industry meets any kind of Movable Partition Furniture requirement of Pathanapuram users with Nsing Systems, Nsing Movable Partition, Nsing Glassed Movable Partition, Nsing SlideFolding Partition, Nsing Folding Partition, Nsing Acoustic Movable Partition and Nsing Easymatic Partition Furnitures. Paul $ company furniture industry has improved its quality understanding more with The Quality Management System. Basic materials of Partition Furnitures are aluminum, glass and wood in the highest standards and they meet any kind of requirement and taste in Partition Furnitures. Any kind of chipboard and mdf coating such as melamine, laminate, fabric, paint, etc. manufactured in world-scale as well as Pathanapuram Market can be used in wooden applications. While all kinds of film coating and sanding can be implemented in glasses, tempered glasses, laminated and tempered-laminated glasses, special film coated glasses that give the impression Of sanding by means of electricity can be applied on Partition Furnitures. Paul $ company furniture industry production department follows architectural tastes and requirements all the time and pioneers Pathanapuram Architecture Sector with Paul $ company furniture industry Office Partition Furnitures. While the company meets the requirements of Design according to continue improving and developing current Systems. production department provides expertise and information sharing from the end user until the projecting phase continuously for durable system, esthetic Appearance, prompt and easy assembly. Paul $ company furniture industry proves the importance that it attaches to Research and Development activities by its market share in Partition Furniture sector in Pathanapuram .
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CHAPTER.04
PRODUCT PROFILE
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Product profile
Business Summary Keralas biggest furniture showroom Poal $ company presents an exquisite collection of world-class furniture to match customers expectations. Sourced from the world over and displayed in a spacious and elegant state-of-the-art showroom of 1 lakh plus sq ft area, visitors get to see an endless variety of culturally-authentic, diverse and magnificent collection from economy to the exclusive class at extremely competitive rates Products Summary Authentic customized furniture products are produced with the help of new technologies and hand-made by our in-house design team of 250 plus creative and well-trained work force, each product is one-of-a-kind with a special look and feel of absolute perfection that can never be duplicated. Every assignment is executed with extreme dedication to ensure it meets the specific needs and desires of clients
List of furniture types in Poal $ company

Furniture includes objects such as tables, chairs, beds, desks, dressers, cupboards, etc. usually kept in a house or other building to make it suitable or comfortable for living or working in.
Contents

1 Storage 2 Seating 3 Surfaces 4 Sets 5 Sleeping or lying 6 Entertainment 7 Types classified by materials
Storage

Wardrobe Dresser Cabinet Closet Chest Bookcase
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Seating

Bean bag Bench (furniture) Chair Chaise longue Couch Fauteuil Footstool Love seat Ottoman Recliner Settee Sofa (couch) Stool(type of chair) Tuffet Watchman's chair Wingback Chair
Surfaces
Coffee table Desk Davenport desk Drawing board End table Folding table Gateleg table Table Accent Tables Benches and Seating
Blanket Racks Cedar & Hope Chests Curio Cabinets Game Tables Nesting Tables Other Accent Pieces Ottomans Pedestals
Sets

Bedroom set (group) Dinette (group) Dining set (group) Vanity set
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Sleeping or lying

Bed Headboard Futon
Entertainment

Gramophone Hi fi Piano Radiogram (furniture) Television set Wireless set
Types classified by materials

Wooden Furniture Bamboo Furniture Wicker or Rattan Furniture Metal Furniture Plastic Furniture Glass Furniture
Other
Definition 1: Objects usually kept in a house or other building to make it suitable or comfortable for living or working in.

Built-in furniture (see: Frank Lloyd Wright) Folding screen Garden furniture Headboard (furniture) Lamps are covered under furnishings or lighting. Radiogram (furniture) Clothes valet
Definition 2: Accessories or fittings that is required for a particular function, situation, or setting. Aquarium furniture Door furniture Hutch Park furniture (such as benches and picnic tables) Stadium seating Street furniture
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Sword furniture - on Japanese swords, (katana, wakizashi, tant) all parts save the blade are referred to as 'furniture'. In firearms, parts aside from the action and barrel, such as the grip, stock, butt, and comb.
Materials & Production
Heritage Loom patio furniture sets are made from all-weather resin wicker and produced to fulfill your needs for high quality. The advantage of this material is its high resistance against sunlight and water. It has especially been improved to withstand North American weather. The frames are made out of powder-coated stainless aluminum, in a cage built for high stability. The cushions are treated with liquid resistant coatings. Due to the high quality materials used, Heritage Loom patio furniture sets can be left outside in any weather or season. Each and every piece is checked to ensure the quality standards are met. It is ideal for both domestic and commercial use.
All Weather Resin Wicker
All-weather resin wicker was designed predominantly for use in outdoor furniture. It looks like natural wicker, but is made of synthetic polyethylene fibres. This material only requires minimal maintenance and is extremely durable. Wicker was originally used to produce baskets and furniture. The wicker-work was made from a material called rattan. Rattan is very elastic and also sturdy and, therefore perfect to produce furniture. However, natural wicker is not very resistant against the elements. That is why most natural wicker furniture is used indoors in a sunroom or solarium nowadays. All-weather resin wicker is a very similar looking material. However, it is much more resistant against the elements. The synthetic polyethylene fibres make resin wicker extremely durable, resistant against the sun's UV-rays as well as against humidity and water. While with traditional wicker where the color is painted onto the furniture, the color of all-weather resin wicker patio furniture is contained within the fibre. Consequently, it has a much longer life-span and maintains the elegant visual appeal of the patio furniture. Resin wicker is also very elastic and sturdy, providing for great stability and seating comfort, those exact features that traditional wicker is known for. Furthermore, resin wicker requires much less maintenance. It is very easy to clean; dirt can simply be hosed off. Colors are UV resistant and do not require to be repainted.
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Resin Wicker & the Environment
The resin wicker used in our patio sets is 100% recyclable. Due to its very long lifespan, our resin wicker furniture is an excellent environmental choice. It is not surprising that resin wicker has become the material of choice for swimming pool lounges, patio dining sets, outdoor sofas and terrace bistro-type settings. The new modern designs have boosted the high popularity of resin wicker furniture and it has become the new trend in the entertainment industry for patio parties, outdoor dining and lounging.
Powder Coated Aluminum Frame

All-weather resin wicker is generally used over an aluminum frame to create lightweight outdoor furniture. The frame of the patio furniture consists of rust-free powder-coated aluminum and is several times plaited. The advantage of aluminum is not only its light weight. In patio furniture construction, aluminum is superior to other metals due to its durability. It is absolutely rust-free and therefore not subject to the same degree of corrosion as steel.
Water Resistant Cushions

The cushions that come with our outdoor furniture underline the elegance of our patio sets. In harmony with the resin wicker, the cushions provide for permanent comfort when sitting. The cushions come with covers specially treated with a non-absorbent coating. This way, if you ever happen to spill any coffee or wine, you will be able to easily wipe it off, without it leaving a stain. Seams and zippers (where applicable) are hidden for a more elegant look. Covers are machine washable. The standard colour for cushions is beige as shown in the photos.
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Plant Capacity per annum
Items Quantity 1) Sofa with Centre Table 206 Set 2) Repairing Work 86 Set3
Market & Demand Aspect

There is un-ending demand of the product in domestic and international market. Different designed furniture and utilities are exported to other countries. There is also good demand of the product in our domestic market. At present it is also used for Interior Decoration of house, commercial places like hotel, office etc. in India and abroad. Different artistic work of cane products made by Indian artists and craftsman are sold both in domestic and International market with high appreciation.
Raw Materials
The raw materials required for manufacture of Sofa set with centre table are Assam Cane Stick, Assam Galla Cane Stick, Sundi Cane, and Cane Tar along with assorted Nails. For Centre Table top, Glass is used. For polishing the furniture, polishing materials like Gala, Sprit, Sand paper etc. are used. All the above raw materials are available locally.
Manufacturing process & Source of Technology

Production details and process of manufacture of cane sticks are available in
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different qualities for making the cane furniture. Furniture are designed by designer and the craftsman follow the designe.Some times they built it from their ideas. Basically cane sticks are required for structuring of cane furniture. Nails, fevicol, cane wire/tar are used for binding the sticks together. After that polishing materials used for polishing the furniture for better look .The manufacturing of sofa set with centre table are also done on job work basis by merchant manufacturer and exporters. Artisans are increasing on these products through their own new designed creations.
Basis of Project Selection

There are good numbers of manufacturers of cane furniture situated around Kolkata. Expert craftsmen are available here at a lesser cost in comparison with other metro cities. Basic raw material i.e. cane is available mainly in eastern India like Assam and they are easily available in kolkata market. More over ports are available in kolkata which helps export to other countries.
Presumption
a) The cost in respect of plant and machinery, raw materials and selling price of finished product are those generally obtained at the time of preparation of project profile and may vary depending upon other various factors. b) The salary and wages of staff and labours has been taken as per present market rate. c) Production utilization capacity is considered initially at 70% of the total
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capacity. The time period for achieving full envisaged capacity utilization is three years. d) Working days per year is considered 300 days and working hours is 8 hour per day considering single shift. e) The rate of interest on Bank loan has been considered as 12% p.a. which may vary from time to time.5
Production Capacity per annum (at 70% capacity utilization):
Items 1. Sofa with Centre Table 2. Repairing Charges Total Turnover (incl. tax)
; ; ;
Nos. 144 60
;Average Rate ;9000.00 ; 500.00
; Total ; 1296000.00 ; 30,000.00 ;13,26,000.00
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Chapter.05
Organizational structure
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Chapter.06
Departments
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Finance department;
Finance manager
Assistant manager
Accounts officer
Accountant
Clerk
The finance department of the company deals with financial planning, financial forecasting and also razing of funds according to the needs and effective utilization of the funds. the functions of finance manager are divided into two levels they are:
1. Investment decision
In investment decision relates to the selection of assets in which funds will be invested by a firm. the asset which can be acquired fall into two broad group. Long term assets Long term assets are those assets which will yield a return over a period of time Short term assets or current asset Short term assets are those assets witch in the normal course of business are convertible into cash usually within a year.
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2.Financing decision
Financial decisions are concerned with taking financial decisions about the working of the industry. It includes Purchase of row material Payment of wages and salary All day to day bank transactions of the industry Dealing with debtors and creditors Taking last decisions about discount allowing Taking decisions about promotional expense etc..
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Purchase department;
Purchase manager
Executive
Agent
Agent
The main function of this department is purchase and store activity i.e., purchase and store of row materials and solvents. According to this organisation this department has to purchase lots of row materials for the day to day activities and other same will handle the purchase of other entire item and other accessories for the industrial machine and all More over this department having a close relation with finance department. This department is handling by a purchase manager and one executive below them some agents is also working in this department. The company adopts centralized purchasing process for the entire departments. The main attraction of purchase department in this company is that the purchase row material for production from registered timber authorized dealers. This will help the industry to escape from further investigation about the origin of row material from the government Purchase department play a vital role in this industry because the purchase manager directly collects data from the production department and marketing department about the requirement of finished product and row materials. Then he assumes and estimates the amount of row material for purchase of materials
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Marketing department;
Marketing manager
Executive
Agent
The marketing department is playing an important role in the company. Poal 4 companies have stepped up direct marketing of furniture products. This department was to increase sales of the entire products of the organisation. Presently the company have a marketing manager and having two marketing executives as subordinates these marketing team promotes the entire products to the customers then more over the company having three branches for their marketing process. Marketing department of this company enhance their sales target trough the techniques of advertising and other promotional activities. in marketing department, executives get commission along with their salary according to the increase of sale. in this circumstance the executives pay more attention to the marketing and sales increase.
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.
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The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. In this industry, marketing department plays an efficient way adopting all the fruitfulness of modern marketing techniques.
Also specialists give the following marketing department functions: Managing customer relations Concentrating on customers Researching customers habits Identifying customers needs Analyzing customers reaction to advertizing Identifying customers influential groups Collaborating with marketplace Specifying target audiences or market segments Processing orders and payments Getting feedback from target audience Researching new markets Managing vendors Managing budget Tracking competitors activity Conducting advertizing campaigns Preparing sales presentation materials Making marketing schedules Measuring effectiveness of marketing promotion Developing company and product brand Forecasting sales Planning sales Analyzing sales Reporting sales After sales support Analyzing price Developing price strategy Developing product and package design Online promotion
Production department;
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Production manager
Designers
carpenters
Quality assurer
technician
assistant carpenter
Maintenance worker s
polisher
Cutting assistant
The production process A basic preliminary in all furniture production is the provision of working drawings. In a firm of any size there is invariably a special department where full-size drawings are prepared from small-scale drawings provided by the designer. In some cases the designer may make his own full-size, detailed drawings; but in a large firm it is more usual for a draftsman to work out the practical details, though usually in consultation with the designer, who advises on proportions and decorative details. The hand craftsman, in contrast, usually does the whole thing himself. More workers of the department are attached to this department. in this department labours are paid on the basis of piece wage. Piece rate system is suitable in the following situation in this industry The methods of production are standardised and job is of a repetitive nature. Production of the workers is to be increased The degree of physical work is more than the mental work. Output can be measured and quality control system exists to discourage low quality. Where work does not require personal skill of higher order.
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Advantages of adopting piece rate system in this industry are as following Incentive for higher production; This system provides incentive to better to produce more and they are encouraged to realise their personal ambitions Fairness; This system ensures fairness by correlating wages and productivity. The inefficient workers are penalized as they get fewer wages. Costing; Costing of production become easier as wages from a constant factor of the unit of output Lesser supervision; cost of supervision is less as the workers need not be subjected to constant supervision. The very attraction of proper reward for better efficiency drives them to work hard Personal decision; under this system, if worker is constantly producing bad results in a particular job, he may be shifted to another job. This helps the management to identify a suitable job for a worker and his efficiency can be advantageously exploited Economy; the cost per unit can be brought down with larger output. this is possible by distributing the fixed overhead burden among a large number of unit In this department, production manager plays top role. Under his authority, there is two categories of subordinates that is carpenters and designers. Designers provide adequate designees for each furniture and according to that designs carpenters doing their work
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HR department;
HR manager
Officer
Executive
Human resources is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations. Human resources is also the name of the function within an organization charged with the overall responsibility for implementing strategies and policies relating to the management of individuals (i.e. the human resources). This function title is often abbreviated to the initials "HR". Human resources is a relatively modern management term, coined as late as the 1960s. [1] The origins of the function arose in organizations that introduced 'welfare management' practices and also in those that adopted the principles of 'scientific management'. From these terms emerged a largely administrative management activity, coordinating a range of worker related processes and becoming known, in time, as the 'personnel function'. Human resources progressively became the more usual name for this function, in the first instance in the United States as well as multinational or international corporations, reflecting the adoption of a more quantitative as well as strategic approach to workforce management, demanded by corporate management to gain a competitive advantage, utilizing limited skilled and highly skilled workers. Hr department in strong in the purpose of finding suitable staff for the company requirement and providing adequate training for the staff and also promotion and high salary for performing staff. Here in this organisation the entire employee are covered with insurance policy for the sake of their life and to their dependents, the employee having different kinds of cover ages like med claim, whole life insurance policy etc. then in the case of refreshment matters the company provided ample facilities like cafeteria, clubs ,health care etc are over here.
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Then more over the company adopted some other facilities in this personnel management aspect this includes recruitment, selection, placement, training, appraisal, compensation, productivity etc .in the welfare matter this includes working condition, amenities, facilities, benefits And more over this department take care of dispute settlement, grievances handling, and discipline of employees.
Positive aspects of Roles and Functions of the Human Resource Department

Recruitment of Employees Improvement of Compensation Packages Planning in the Organisation
Negative Aspects of Functions and Roles of the Human Resource Department

There are a number of problems that arise as the department goes about its activities Problems in Recruitment The department may sometimes be unable to adequately coordinate and incorporate all the employees needed in the Companys operations. Problems in Remuneration In the process of trying to motivate members of staff to perform better, the Human Resource may make deals that eventually cause problems. A case in point is the Home Depot. Problems in Planning Sometimes the HR Department can employ people who may not contribute towards organizational principles.
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Chapter.07
SWOT Analysis
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SWOT ANALYSIS
Strength;
Poal $ company furniture industry have loyal employees who are found to have dedication to the company. Goodwill of the company in furniture industry Quality of the furniture produced by the company Enhancing the uses of furniture in modern world is encourage the furniture industries
Weakness;
Poal $ company is a private owned firm so it cannot be able to enjoy privilege like government owned company. Very low budget for advertisement Influence from government and political parties less sales representative lack of transportation facility dissatisfied credit facility scarce row material old technology etc are the weakness of the company
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2011
Opportunity;
The budget amount should be used wisely so as to get maximum visibility of the product. Exporting and expanding to north Indian market can be considered once which increases production The company should opt for psycholographic segmentation of the market where more stress should be given to the quality and fitness of the product.
Threat;
High competition in the industry Liberal policy of other brand Promotional program of other brand Complicated national market Good replacement facilities of other brand Politics played by the competitors etc are the main threat facing by this company
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2011
Chapter.08
Findings, suggestion and recommendation
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2011
Findings
Company adopting piece rate system for technical employees, so the company facing following problems The workers have a feeling of insecurity about their basic pay The relation between workers and employer is bad because if the employees output is low due to some fault of management Increased administration work as production records have to be maintained for each worker. Wastage of material In their eagerness for increasing earning, workers may exert themselves to to the point of exhaustion High employee turnover Lack of free relaxing time Centralized authority Attendance taking manually
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2011
Suggestion
Company should adopt piece rate wage system along with minimum wages to the employees Decentralization authority should be implement in this company to inferiority complex among the employee Relaxing time should be provide for the employee for their effective work Provide possible support to the development of informal group in the organisation. It will reduce employee turnover in certain extent Adopt swap card for attendance registration, this will avoid entering of attendance manually and enter automatically into computer for future reference and easy monitoring to the workers attendance
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2011
Recommendation
The company should concentrate on market in and outside of Kerala where its competitors are less powerful. More concentration should be given to the quality of the product. Complaints should be rectified in the shortest possible time. The company should year mark money for the advertisement and sales promotion of its product. The company should plan for more regional marketing Sales and promotion activity should be carried out as a support.
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2011
Chapter.09
Conclusion
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2011
Conclusion
The Poal $ company furniture industry is a great blessing to the state. Its ardent and sincere passion multi failures facilities, monumental growth, marvelous production and variegated facilities from the introduction of this company form a right market place for this company in furniture industries. It is worth that the company had a great as the provision of furniture product to cater the needs of our state in very big way. Its product has great success in the market. The quality of furniture product producing by this company leads to having a very good market and distribution seems to be a success. With the implementation of technology improving the marketing strategies and solving the existing problems, the company is ensure of bright prospects. May the mission of the company move to international eminent and excellence.
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2011
Annexure
Bibliography
46
2011
Bibliography Books
Financial management Marketing management Essence of marketing management
; M Y Khan$ PK Jain ; Philip Kotler ; S.A Sherlekar P.N Reddy H.R Appannaiah
Website
Pavingexperrt.com Google.com Amazon.com
Report
Annual report from the company
47

Organisational Study at Paul and Company

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An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

1.1 Introduction to the study

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

1.2 Significant of the study

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

1.3 Scope of the study

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

1.5 Research methodology

Methods of data collection

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

1.6 Limitations of the study

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

World Furniture Industry

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

Types of Furniture India

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

Furniture India Imports

Furniture India Imports Opportunity

History of Furniture India

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

List of furniture types in Poal $ company

Wardrobe Dresser Cabinet Closet Chest Bookcase

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

Bed Headboard Futon

Gramophone Hi fi Piano Radiogram (furniture) Television set Wireless set

Types classified by materials

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

Materials & Production

All Weather Resin Wicker

St.Johns College, Pathanamthitta

An ORGANISATIONAL STUDY CONDUCTED ATPAUL & COMPANY

Resin Wicker & the Environment

Powder Coated Aluminum Frame

Water Resistant Cushions