Ruva Customer Services Pvt. Ltd.

is a Delhi based Branding and Image consultancy company that offers a wide range of services to educational institutions and corporate via its flagship product Oureducation.in. Spearheaded by Alums of IITs, IIMs, and NIFT, Oureducation is known for the innovativeness of their offerings and the quality of their deliverables. Oureducation helps educational institutions develop a sustainable and scalable model to keep pace with current trends both in educational and Skill development Industry. Regular & Distance Learning Programs and Skill Development The real asset for any corporate is a skilled and qualified human resource besides a loyal work force. A regular soft skill development and specialized degree not only increases the productivity for the organization but also induces self motivation and commitment among employee. Every individual look forward to growth opportunities in terms of experience, knowledge and skills, but busy schedules doesnt permit time required for future growth. There are several possible reasons such as pressure of improving productivity & efficiency, lack of learning opportunities, unavailability of funds, peer pressure, competition that leads to the desire of earning Higher Education degree or going to skill development programs What does Oureducation.in offers? 1.0 Regular and Distance Learning Study Centers Oureducation.in offers several Degree Programs both Regular as well as Distance learning in different streams such as Science, Arts, Humanities , Commerce, Engineering & Management from UGC & HRD approved Universities like MDU, KSOU, SVU, EIILM. Oureducation offers several Skill development programs like Brain training, Communication techniques, Behavioral Studies, Leadership and Teamwork, Personality development, Problem Solving and Project Management. Oureducation is now offering an opportunity to grow at fast pace by becoming authorized Oureducation Study Centers for all the programs and Courses.

1.1 Notebook customization and Advertising (Includes Stationary) Oureducation has introduced its own notebooks in the retail market and in a short period it has gained humongous popularity among the Oureducation customers (Retailers) and end consumers (Students). Oureducation Notebooks are High quality notebooks with high margins. Oureducation has also introduced a new concept of local advertisement on these notebooks which is entirely a new revenue generating model with absolutely no extra cost. Oureducation centers will not only earn through notebook sales but they also earn from advertising on these notebooks in their region. Customization As per the requirement, Notebooks are customized on the basis of design, pages and page quality. Various design samples are provided to school to choose from or else school can provide their own design. These notebooks will not only help in creating a brand among students but also becomes an additional revenue source for School. Advertising Notebook advertising communication will reach to focus target group without any spill over. Making presence through design creative is the best way to imprint ones identity. Benefits of Advertising in notebooks Notebooks have still retained their place not only for students but for working professionals as well. An important media of advertisement to get eyeballs of consumers The average shelf-life of any notebook advertisement is around 45-90 days. The Advertisement moves with the consumer and makes multiple touch points. A highly cost effective solution

Oureducation Centers will have the opportunity of earning big from high margin stationary products as well as commission on regional advertising revenue.

What is expected from a Passionate Franchisee?

Following are Roles & Responsibility of a Franchisee: Passion for the Core Oureducation Philosophy Investment Capability and Entrepreneur Skills Ability of Quick and Favorable decision making Capacity to erect or arrange infrastructure required for Ideal Oureducation Center Complete involvement in project planning and execution Involvement in administrative supervision and management Facilitating requirements and processing work flow & formalities Information collection, processing and sharing Active involvement in maintaining high consistent standards and development Brand building and PR with clients and benefiting authorities

Ideal Property Criteria

Following criteria are considered for an Ideal Premises: Prominent Location, Front Facing Located at High Street, or near any Prominent Educational Institute Parking availability Good Branding Possibility and Visibility Carpet Area of 1200 Sq.Ft. or above. Store room Facility Administration / Accounts / Distribution Staff Stationing Provision.

Staff Requirements
Following are Role & Responsibility of appointed staff: Manager/Accountant -1: (Approx. Salary 10-12K) Store Accounts & Inventory Management Complete Store Management Setting Sales Targets and planning Sales Strategies Devising and Executing Various Events & Activities Receptionist 1: (Approx. Salary 7-8K) Maintaining Daily Checklist Attending Customers & converting sales Handling and Processing Customer Inquiry Managing Promotional Events and Activities Raising Invoice & cash Collection Educators (as per requirement): (Approx. Salary 14-15K) (*Staff should handle multiple responsibilities)

Support available from Oureducation (Franchisor)

Following are Key Areas supported by Oureducation as Franchisor & facilitator: Providing all necessary exposure to the Oureducation Services Products & its potentials Identifying Right Premises and its potential Formulating Project report Financial Planning Action Plan in erecting the facility Arranging and Contracting necessary work, viz: Civil, Interior, IT etc. Staff appointment & training Marketing plan and execution Oureducation Center Setup Collaterals, Course material & Inventory Supply Grand opening Active involvement in developing brand awareness Planning & executing strategies for optimum performance

Training Support from Oureducation

Staff Recruitment Support Defining required qualities for candidates Identifying areas of search for right candidate Interview Calls and Short listing Appointing Staff and Negotiating salaries Supplying work profile, role & responsibilities. Staff Training Personal Development Exposure to responsibilities Identifying key & weak performance areas and enhancement Course Training Interpersonal & Intrapersonal Skill Development Public Speaking & Communication Skill Development PR Skill Polish Supplying Staff Performance Check and Appraisal System Implementation Support from Oureducation Legal Premises Project Planning Identification Assessment Assist in Preparation of Legal Docs Designing for Permissions Contracting Formulating time bound action plan

Staff Training Formulating Marketing Plan & Execution IT Setup Inventory Supply Grand opening After Sales Support & Development

Overall Marketing Plan by Oureducation (Pan India)

Student Contact Program Tie ups with schools/corporate Demonstrate the concept of Oureducation Services, and products Distribute Brochures/Registration Form Contest

Web Marketing Posting articles on our courses and philosophy in Blogs, Social Networking Maximum search engine coverage Franchisee location maps on Google map, Wikimapia etc Parents Seminar At Clubs & Corporate Speaker with Demonstration Sharing Pilot model success story and figures Marketing Material Banners, Brochures, Posters, Hoarding, Registration Forms, Notepads, Pens, Desk Calendars, Presentation for Student Contact Program, Presentation for Parent Seminar Demo Content, Contest through Newspapers, magazines, Press release, Testimonials

Print and Media Posters, banners, hoardings and advertisement in newspapers and magazines Tele-marketing, web-marketing and invitations

Documentation and Operational Support from Oureducation

Standard Operating Procedure (SOP) Manual SOP Document will provide indepth knowledge of the functionality of Oureducation Center. The content of SOP document is as under: Introduction to the manual Introduction to your franchise system Pre Opening Procedures Personnel Daily Operating Procedures Sales Procedure Marketing Additional Resources Management Documents

Key Details required from a prospective franchise for evaluation by Oureducation

Personal Information Qualification Personal Contact Info Share Past experience : Business , Work Share your thoughts How big is your Oureducation Center Dream How much you wish to invest Do you have an existing space Do you have partner / investor City Visit Top 5 schools

Key Financials

Area Requirement Courses Initial Investment Franchisee Fee + Setup + Inventory Projected Retail Sales Annual Projected Distributorship Sales Annual Projected Expenses (Opex/ Depreciation/Interest and other admin exp) Net Profit after Tax Deductions Payback Period Return on Investment

1200 sq ft All courses 250000 60,000 + 75,000 + 1,15,000 4000000 2000000 3000000

700000 6 months 300%

Activity Flow for a New Franchise

General Information Provisioning Marketing Material Provisioning (Broachers, Corporate Profile, Module Details) Answering Queries Site Recci Application Form Collection General Financial Working Provided Document Processing Fees Collection Rs. 10,000 (Reimbursed on finalization) Documents Collected: LOI / Floor Plans / Financials / Background Project Analysis Action Plan Proposal Submission to Client Agreement Signing Payment Collection Executing Legal Formalities (Establishment Certificate, Trade License etc.) Appointing Contractors (Infrastructure related work, civil, computer networking) Appointing Staff Staff Training Inventory Supply Marketing Plan