About us

DIMENSIONS, founded in 2002, is a full service market research and marketing solutions company.
Mystery Shopping Market Research

It is a long standing member of European Society of Opinion & Market Research (ESOMAR) & Market Research & Intelligence Association (MRIA).

Marketing Training

Marketing Services

Dimensions research wing covers a complete range of Qualitative and Quantitative services with its team of experienced and qualified researchers covering North America, North Africa, Middle East and Asia.

Complete North American Coverage

Complete Middle Eastern coverage

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Our clients world-wide

Al Ghurair

8/25/2011

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Our Vision, Mission & Values

Practice highest quality standards

Our Core Values

Develop Best research design

Address core issue of research

Provide actionable findings

Our Mission

To empower managers by equipping them with the latest knowledge of their markets

Our Vision

Empowerment through knowledge

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What Makes Dimensions the Best Choice?

Our syndicated studies are designed to offer our clients cost effective, deep and insightful knowledge of their local, regional, and global marketplaces.
Industry Expertise Operational Capabilities Whether its research requirements or budget constraints we know & can use every technique in the trade. Expertise in: Online Research PAPI CATI CAPI Face-Face Interviews In-depth Interviews Paired Interviews Triads Mini Groups Focus Groups Technical Skills Our cutting-edge models, advanced research planning and statistical analyses makes us true analysts. Analytical Skills in: Time Series Analysis Market segmentation Market Share Analysis Forecast modeling Trade Simulation Conjoint analysis Factor analysis Correspondence maps Significance testing Multivariate analysis

Dimensions
Customized Research

Our researchers with extensive experience in several categories and cultural knowledge lead your project. Key Specialization in: Automotive Banking Communication Consumer Electronics Fast Food FMCG Government Services Luxury Goods Personal Care Telecommunication

Customer Satisfaction Research Opinion Pole Mini Usage & Attitude Research Advertising Research Price Sensitivity Measurement Promotion Research Brand Image Research Channel Partner Research

What Makes Dimensions the Best Choice?

We have a long history of delivering successful research to our local, regional and global clients.
What clients say about us? Nissan Marketing Manager I really learned & enjoyed so many things during many researches with you. I really want to again have some more Last few model clinics were one of my best memories & practices during my assignment in Dubai for 4 years Philips Marketing Manager You have implemented many quality standards and practice them during fieldwork, data entry and processing. Lots of commitment and resources shown to execute quality work on tight schedule. Research Manager Another Large Research Agency, France B to B recruitment of difficult targets within a short time and in spite of a difficult time (Ramadan, Eid etc.). Quick reaction to our specific requests, throughout the study. Analysis and recommendations of high quality.

Dimensions
Research Appreciation

What Makes Dimensions the Best Choice?

Few more words from our clients we are proud to share.
What clients say about us?

Dimensions
Research Appreciation

GM Research Manager The key to build trust in a client-agency relationship is for the agency to be transparent & forthcoming with problems that may be encountered during data collection. Dimensions have been extremely transparent with the projects conducted for GM, and we trust their data quality Yum Research Manager Committed to quality & have strong ability to work on very tight schedule without compromising on quality. Professional in their reporting & provided actionable findings particularly on our Takeaway & Home delivery business. Global Research Director Another Large Research Agency, New York I wanted to write a note that I reviewed the report and thought it was excellent. Thank you for the hard work!...

Appreciation from Dubai Municipality

Thanks & Appreciation It is with pleasure that the Quality & Development Department Awards with thanks and appreciation

Dimensions
For the fruitful efforts and unique cooperation with the management.

Eng. Adnan Sharafi Manager Quality & Development Department.

We understand Arab culture like Arabs

For decades our Arab and non-Arab researchers alike have strived to unfold the cultural beliefs and values. We know how Arabs think, how they behave and what they want. The socio-economic differences and native values make every Arab culture unique.

Dimensions Interviewer

They are different but similar in many ways, we know how and we tell you when you consult us.

Dimensions Interviewer

We know how Arab men think

For decades our Arab and non-Arab researchers alike have strived to unfold the cultural beliefs and values. We know how Arabs think, how they behave and what they want.
Dimensions Focus Group

We know who says or and what do they mean by it. We get them to interact better with us by allowing them to interact better with your product.

They like cars, friends, movies, jokes, girls like any other teenager, but their religious, cultural & family values are also deep rooted.
Dimensions Focus Group

We know what Arab women want

Most of our qualitative research in the Middle East is aimed at understanding the Arab Teens and mothers.
Husbands and Children Social topics and new trends

Me Family
Culture
House keeping and house maids Dresses, weddings, jewellery

Diets, obesity and health related issues

Career, education, financial stability

Religion
Food, cooking, recipes

Make-up & cosmetics

Clothes, latest fashion

Friends, TV programmes

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Our Operational Capabilities

Qualitative Research

Methodology
In-depth (individual)
Paired Interviews (couples/friends) Triads (3 respondents) Mini Groups (4-5 respondents) Full Groups (6-8 respondents) Face-to-face interviews PAPI (Paper Assisted Personal Interviews) CAPI (Computer Assisted Personal Interviews) CLT (Central Location Test) CATI (Computer Assisted Telephonic Interviews) Mystery Shopping HUT (Home Use Test) & Home Visits Observations & Traffic Counts Web interviews

Fieldwork Approach
Recruitment through snowballing Advertisement in free listings, colleges, food courts, health clubs, community centers Central locations Client list (if available) Street/ Mall intercept interviews Pre-recruitment for central location tests Telephone directories for CATI interviews Commercial directories corporate interviews for expert/

Primary Research

Quantitative Research

Interviews through snowballing

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Our Qualitative Analytical Capabilities

In Our Moderators Tool Box Laddering Word Association Sentence completion Personification Bubble Drawing House Building Why is it used?

Systematic unfolding of unknown reasons for behaviour. Leveraging words to explain how a concept/ brand is perceived. Understanding expectations from a brand or a communication message. Using human, animal, celebrity characteristics to understand perception. Extract values & emotions repressed due to social or cultural reasons. Understanding the construct and importance of marketing mix elements.

Collage Role Playing

Brand Mapping Crystal Gazing

Leveraging visuals to extract needs and emotions from subconscious.

Brainstorming exercise for new idea generation by consumers. Understanding how competitive brands are perceived and empathised. Predicting future consumer needs based on current paradigms.
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Our knowledge of conventional models

Cultural, Behavioural and Analytical models Sigmund Freud's Theory on personality and behaviour Abraham Maslow's Hierarchy of Needs Aaker and Keller on Brand extension and stretch Fishbein, M. & Ajzen, I. (Eds.). (1980) Why do we use them in Research Working of Conscious, Preconscious & Unconscious mind.

How consumers are likely to prioritize their needs. How consumers lend the equity of the mother brand to its extensions. Understanding attitudes and predicting social behaviour. 5 Dimension Analysis on intercultural understanding and analyzing a countrys culture. Model for brand equity building in six stages. Classification of cultures along a mix of behavioral and value patterns.
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Hofstede on Intercultural understandings Mary Goodyear on Brand and Market Evolution Trompenaars and Hampden-Turner (1997)

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Our Quantitative Analytical Capabilities

In Our Statisticians Tool Box Significance Testing Correspondence Analysis Correlation Regression Analysis Factor Analysis Cluster Analysis Why is it used?

Understand if the difference between two variables is significant. A perceptual mapping of consumers mind of brands in a category. Understanding if there is any relationship between two measures. Understanding the nature of a relationship between two measures. Data reduction analysis for grouping common measures. Identifying consumers who belong to similar psychographics.

Conjoint Analysis Price Sensitivity Analysis

Brand Price Trade Off

Understanding how change in marketing mix impacts consumer choice.

Identifying a price point where consumer would happily pay. Understanding the impact of brand equity on price Vs competition.

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Types of research studies we specialize in

TYPES OF RESEARCH (Ad hoc & Tracking)
Corporate Identity research Brand Image research Usage & Attitude research CONSUMER RESEARCH Market Segmentation research Consumer Profiling research Consumer Satisfaction research Concept test TRADE RESEARCH

TYPES OF RESEARCH (Ad hoc & Tracking)

Customer Satisfaction research
Mystery Shopping research Corporate Identity research Sales & After sales research Market sizing research Competitor pricing research Marketing Mix Evaluation

Product test
Packaging research Pricing research Demand Estimation Advertising & Media Habits research Channel evaluation research

SWOT analysis
Brand Health Tracking Research
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Q1

Q2

Q3

Q4

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Our Client service model

*Bquator To monitor brands performance on regular basis Early Brand Assessment Research To understand the overall performance of a brand in its early life New Channel Development New Packaging Brand Health

Monitoring
Early Brand Assessment

Distributor Assessment

Understanding Market Dynamics *PD Clustor

*BDM To identify areas of improvement in trade relationship.

Mystery Shopping/ Point of sale monitoring To understand the dynamics in any outlet, I.e. sales staff performance, merchandising, etc.

Development
Pricing Decision for the Brand New Advert Development

Pack/ Shelf Test To understand the noticability, involvement, persuasion and image the Pack would create.

*BPTS To estimate the influence of price on the product demand.

* Conceptualizer/ Adalyzer To understand noticability, enjoyment, involvement, credibility, persuasion and image the Ad would create

New Product
Development Understanding Market Dynamics * PD Clustor Understand consumer segments Product Test To estimate yield from the product and identify areas of improvement

* Dimensions product
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Scientific approach to branding & marketing

If you are at the beginning of your brands development, we can show you the scientific approach to marketing.
Design brand Identity Distribution channel strategy Craft communication message

Searching for insights

Segmenting the market

Conceptualizer

PDClustor

B Equator

BPTS

Adalyzer

Developing brand vision

Understanding market structure

Develop USP and positioning

Build price & merchandising strategy

Identify communication needs

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Scientific approach to branding & marketing

Encourage product trial Fine tune brand positioning Fine tune promotion Monitor

Advertising Brand Identity

Market Share

Product USP

Loyalist base

Initial Awareness

Consideration

Initial Trial

Opinion

Repeat purchase

Regular Purchase

Recommend

Sales Staff Price Distribution Early Brand Assessment Research Brand Image Research PD Cluster

Brand Image

Brand Equity

Product Sampling

BDM

B Equator

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Our Research Business Process

Dimensions Proposal Legal & Project approval
Development of research instruments & quality control

Client Brief

Dimensions Standards for Research Project Execution

Sharing of instruments with client

Knowledge sharing & reporting

Data mining, quality assurance & analysis

Fieldwork & quality control

Approval of research instruments

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Our Quality Assurance

AUDIO RECORDINGS & PICTURES AS PROOF Where recordings and pictures matter and with the consent of the respondent, we provide audio recordings in a digital form for a significant portion of the sample. These digital proofs are mostly required for mystery shopping visits. BACK CHECKING A minimum of 30% from every interviewer's work is checked 100% logic check done for key questions of the research 30% telephone callback with respondents who are randomly selection Achieved sample is monitored on regular basis to avoid over quota in any part of the sample structure.

DATA ENTRY Quality control & data validation checks Data punching program designed according to questionnaire 15% of punched questionnaires randomly checked Project researcher checks tabulations for irregularities
INTERVIEWS Interviewers selected according to type of research and clients industry Interviewers briefed before every project Interviewers trained to understand all aspects of a project All interviewers to conduct pilot interviews

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