Questionnaire

Name of the Respondent Date Cell. No.

Respected Sir/Madam, I am a management student of XXX; conducting a research on consumer buying behavior of Power Bikes. I will be thankful if you could provide me your valuable time to give reply. It will not take more than 10-15 minutes of yours. I assure you that the information is used for academic purpose only and will be kept confidential. Thank You. 1. a) b) Do you or any of your family member/friends work in Automobile Industry? Yes No

(If yes, thank the respondent and terminate the interview or else continue) 2. Do you of any of your family member/friends work in an advertising agency / market research company? a) b) Yes No

(If yes, thank the respondent and terminate the interview or else continue)

3. Do you have a bike? a) Yes b) No (If Yes please go to question 4, Else go to 5)

4.

Which kind of bike do you own currently? a) 125cc b) 150cc c) 180cc d) 200 cc e) Other

5. Are you planning to buy a bike? a) Yes b) No 6. Which kind of bike you would like to buy? a. < 150cc b. 150 cc c. 180 cc d. 200 cc e. >200 cc (If the answer to the above question no.6 is other than (a) then proceed further, otherwise thank the respondent and terminate the questionnaire)

7. Are you aware of the following bikes? a. Pulsar b. Apache c. Avenger d. R15 e. Karizma f. CBZ g. Unicorn

(Skip question no. 8, 9, 10 if answer to Q. No.3 is NO) 8. Which bike do you have? Pulsar Apache R15 Avenger Karizma CBZ Unicorn Others__________________

9. For the bike you have selected, how much you are satisfied with it? 1 Not at all satisfied 2 3 4 5 Extremely satisfied

10. I am using this bike for past __________ Months/Year. 11. Some people have indicated that while buying bikes they consider the following features. Could you kindly indicate how important each of these features is to you? (Using the following scale, please rate the following attributes) Most Important 5 Important 4 Neutral 3 Unimportant 2 Most Unimportant 1

Product Attributes

Pick up Mileage Design Bike space Safety Features Comfort Top Speed Warranty After Sales Service Availability

12. What is your expected price range for the new Bike that can fulfill your specifications? a) 50000-60000 ( ) b) 60000-70000 c) 70000-80000 d) More than 80000 ( ( ( ) ) )

13. Would you increase your price range if provided more than expected specifications? a) Yes ( ) b) No ( )

14. What is the importance of location of showroom in your buying decision? a) Extremely Important ( ) b) Important c) Neutral d) Less Important e) Very less Important ( ( ( ) ) )

( )

15. How far you would like to travel to buy a new bike? a) Below 20 km ( ) b) 20-30 km c) 30-40 km d) More than 40 km ( ( ( ) ) )

16. Are you willing to wait if there is delay in the delivery of the bike? a) Yes ( ) b) No ( )

(Skip if answer to Q. NO. 16 is NO) 17. How long can you wait for the delivery of the bike? a) Less than 7 days b) Between 7 days to 15 days c) Between 15 to 30 days d) More than 30 days

18. Which mode of advertising do you generally follow in order to get information regarding bikes? a) Newspapers b) Magazines c) TV commercials d) Online website e) Others _____________________

19. Rate the following promotional schemes according to your preference on a scale of 1 to 5. (1 being the lowest whereas 5 being the highest)

Product Attributes

Loyalty Bonus Exchange offer Free Insurance Extended Warranty Free Accessories Lucky Draws

20. If needed financial help, which one among these would you like to prefer? a) Bank b) Employee working organization c) Others

21. On a scale of 1-10, what according to you is the gap between these two bike model groups. Give ratings to the following: (1 for the least gap and 10 for the largest gap)

22. Advertisement plays an important role in your Buying Decision Process. 1 2 3 4 5

Not at all Important

Extremely Important

23. Kindly specify your Gender. a) Male b) Female

a) b) c) d)

24. Which of the following best describes your age? Under 25 years 25-30 years 30-40 years More than 40 years 25. What is your educational qualification? SSC HSC Graduate Post Graduate

a) b) c) d)

a) b) c) d) e)

26. What is your Occupation? Government Employee Private Employee Self- Employee Student Others __________________ 27. Which of the following represents your current household income? Below 4 lakhs 4-6 lakhs 6-8 lakhs More than 8 lakhs

a) b) c) d)

a) b) c) d)

28. Which area you are residing in? Tier 1 cities Tier 2 cities Tier 3 cities Rural area

29. What is your current marital status? a) Single, not married b) Married c) Divorced d) Widower/Widow ______________________________________________________________________________