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The generic product development process looks as follows. This is most like the process in "marketpull" situation. There are four types of product development projects 1. 2. 3. 4. New product platforms Derivatives of existing product platforms Incremental improvements to existing products Fundamentally new products. The product planning process consists of 5 steps: Step 1: Identify Opportunities Step 2: Evaluate and Prioritize Projects - Competitive Strategy -Technological Trajectories -Product Platform Planning [-Balancing the
The generic product development process looks as follows. This is most like the process in "marketpull" situation. There are four types of product development projects 1. 2. 3. 4. New produc…