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Abstract
1. LITERATURE REVIEW
There is large variety of studies focus on ICT acceptance (Ngai, Poon & Chan,
2005; Abdul-Gader, 1996Adams, Nelson &Todd, 1992; Igbaria, Guimaraes & Davis,
1995). As mentioned before a plethora of models have been developed to explain the
technology acceptance in general and Information and Communication Technology
(ICT) in particular.
1.1 TRA
Behavioral Actual
Intention Behavior
Normative Beliefs
and Subjective
motivation to Norm
comply
Behavior
1.2 TPB
Behavior
1.3 TTF
Task technology fit model (TTF).Dishaw and Strong (Dishaw & Strong, 1988)
claims that the only reason for IT use is if the available to the end user functions fit
the user needs and activities. The basic version of TTF that has been tested (Goodhue
& Thompson, 1995) (figure3 appendix). Actually, the TTF match the demands of a
task and the capabilities of the chosen technology. The very early version does not
include the ‘Actual Tool Use’ as an outcome variable, because they didn’t focus on
behavior. As Goodhue (1998; 1995) notice, individual abilities, such as computer
literacy and experience become common additions in later versions of TTF. Dishaw et
al (2002) provide us with another modification of the TTF including the factor of
computer self-efficacy.
1.4 IDT
1.5 EDT
1.6 TAM
Perceived
Usefulness
Actual
External Intention
System
variables Behavior
use
Perceived
easy of use
According to Davis (1993, p.1) ‘user acceptance is often the pivotal factor
determine the success or failure of an information system’. The term external variables
include all the system design features. These features have a direct influence on perceived
usefulness (PU) and perceived easy of use (PEOU), while attitude toward using has an
indirect influence effect to the actual system use. Davis (1993, p. 477) defines PEOU as
“the degree to which an individual believes that using a particular system would be free of
physical and mental effort”, and PU as “the degree to which an individual believes that
using a particular system would be enhance his/her job performance. As Davis et al (1989)
states, the goal is to provide us with an explanation of the determinants of information
systems acceptance. Similar to TRA user beliefs determine the attitude toward using the
information system. This attitude drives to intention behavior to use which lead to actual
system use.
Dishaw and Strong (1999, pp. 9-21) pointed out a weak point of TAM about task
focus. According to them TAM differs from TRA “in two keys”. The first is that define
PEOU and PU as external variables that determine the intension to use not the actual use.
The second key is that TAM does not include subjective norms.
Yi (Yi et al., 2005), claims that TAM and IDT have similarities, More specific
PEOU and PU are conceptual similar to relative advantage and complexity (the opposite of
easy of use). As Taylor and Todd (1995) claims, TAM performs slightly better compared
with the Theory of Planned Behavior (TPB).Table3 (appendix) summarizes the
implementation of TAM in wide range of areas.
1.7 TAM2
Venkatesh and Davis (2000), proposed an extension of TAM, the TAM2. TAM2
include social influence process such subjective norm, and cognitive instrumental process
such as job relevance, output quality and result demonstrability. The figure6 (appendix)
describes the revised TAM
1.8 UTAUT
Venkatesh et al. (2003), proposed the Unified Theory of Acceptance and Use
as a composition of eight prominent models (TRA, TAM, Motivational Model, TPB,
Combined TAM-TPB, PC Utilization, IDT and Social Cognitive Theory).
The UTAUT model aims to explain user behavioural intentions to use an IS and
subsequent usage behaviour. According to this theory 4 critical constructs are direct
determinants of usage intention and behaviour (Venkatesh et. al., 2003). The core
constructs are:
• performance expectancy
• effort expectancy
• social influence, and
• facilitating conditions)
Gender, age, experience, and voluntariness of use are posited to mediate the impact of the
four key constructs on usage intention and behaviour (Venkatesh et. al., 2003). Subsequent
validation of UTAUT in a longitudinal study found it to account for 70% of the variance in
usage intention (Venkatesh et. al., 2003). The figure7 describes the UTAUM model.
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