WELCOME TO NOODLE BOX

WELCOME TO NOODLE BOX

INTRODUCTION
Thank you for expressing interest
in a Noodle Box Franchise,
the fastest growing noodle
franchise network in Australia.
Together with our franchise partners, we sell over
1,000,000 kilograms of noodles per year in over 80 stores
across Australia. During an average week we serve over
80,000 hot, healthy and fresh noodle based meals to
over 60,000 customers across Australia.
We are passionate about high quality fresh ingredients. All
our recipes are authentic, fresh, healthy and great tasting.
At Noodle Box, we provide innovative turn-key solutions
and systems. We also provide opportunities for overseas
born business people who have a passion for food and
the hospitality industry.
At Noodle Box we are
- Passionate about fresh ingredients and healthy meals
- Empowering motivated results driven people everyday
- Rewarding our partners for setting and achieving their
own goals
- Inspiring a hands on approach to running your
own business
- Committed to you and our customers by providing
world standard business systems, customer service,
education and training
- Driven to lead the QSR industry through innovation
- Enthusiastic about helping eligible migrants into their
own successful business
We are very excited to present to you the opportunity
cf jcining Ihe Nccc|e 8cx Iecm cnc hcpe ycu fnc Ihi:
information kit the start of a new and exciting beginning.
We look forward to welcoming you to the Noodle Box
Team to help drive the continued growth of not only our
business, but yours as well.
David Milne & Josh James
Founders Noodle Box Australia Pty Ltd
EVERYBODY
LOVES A GOOD
NOODLE...
ABOUT NOODLE BOX
ABOUT NOODLE BOX
MISSION STATEMENT
At Noodle Box we believe that by embracing growth and
development within our franchise system, we will empower our
people (franchisees, their staff and all internal support staff) to
promote strong profitable growth, provide customers with the
highest quality fresh and healthy noodle based meals, and deliver
excellent service through highly trained and motivated teams.
VISION
Noodle Box will strive to constantly evolve and provide the
latest trends in the industry, by believing in the absolute
importance of customer satisfaction and service excellence,
while continuing to develop innovative food of the highest
quality, which will be ultimately recognised by our customers
as the brand of choice for Asian food in Australia.
HISTORY
Noodle Box was founded by Josh James and David Milne in
1996. Legend has it the two young entrepreneurs were on a
world trip where they discovered ice cream being served in
a convenient and classy box, and South East Asia where they
experiencec Ihe excIic, fre:h fcvcur: cf Ihe |ccc| cui:ine. Cn
their return to Melbourne they decided the time was right to
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piping hcI cI Ihe fcg:hip :Icre in Chcpe| SIreeI, Me|Lcurne,
the retail and fashion heart of the city. The Chapel Street store
was a resounding success, and in 2002 Noodle Box began
offering franchises. Since then, Noodle Box has been expanded
to become the fastest growing Noodle Franchise in Australia
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8u:ine:: Cwner:, :Icff cnc Hecc Cffice emp|cyee:.
THE EXPERIENCE
The Noodle Box experience is about sharing our passion
for healthy, fresh, authentic food, delivered with style, in
a warm and friendly environment.
We are passionate about creating memorable food and
service experiences for our customers. These are enhanced
via the theatre of our Noodle Cooks in sleek stainless steel
open kitchens, to the warmth of the timbers of our interiors
and custom made furniture, to the fragrant aromas
emanating from the fresh produce, to our friendly owners who
greet each customer with a welcoming Noodle Box smile.
We are passionate about rewarding our franchisee partners,
like you, by assisting you in setting goals and milestones for
yourself, your staff and your business. By having a plan you
empower yourself to achieve your own goals and manage
your own performance so you can easily measure whether
you are getting the best out of yourself and your business.
These experiences and principles are the foundation of the
original Noodle Box store that Dave and Josh created in 1996.

FRANCHISING
Following our early success, and the 10 stores that followed,
Noodle Box began franchising in 2002. Since then, we have
expanded to become the fastest growing noodle franchise
network in Australia, with over 80 stores nationally.
Today, our team of passionate and experienced trainers,
food lovers and dedicated hospitality, marketing and
business professionals operate the Noodle Box Group.
We combine our knowledge and passion of the industry,
with yours, to set mutual objectives and common goals.
By establishing your own work ethic, setting your own
agendas and building strong teams you enable winning
partnerships to be born and we collectively become
stronger and more successful.
We are passionate about the food industry and our
continued growth. By becoming a franchisee we welcome
you to be an integral, driving force and inspiration to the
brands ongoing development and success.
ENTRY COSTS:
- Cost of franchise
- $280,000 - $350,000 Excluding GST
{cepencenI cn :ize & |cccIicn cf :iIe & fI cuI)
- Cngcing fee:
- Weekly franchise fee of 6% of topline turnover
- Weekly marketing fee of 3% of topline turnover
CULTURE
Noodle Box is looking for passionate people who share a
love for food with a zest for life, and want to create fresh
and healthy food experiences.
We are looking for franchisees that share our values and
are inspired by the 10 Ingredients to Know It. Love It:
ABOUT NOODLE BOX
BRAND VALUES
- Passion - for fresh, healthy and delicious food
- Innovation - raising the bar by consistently
challenging industry norms
- Development - improving your business, yourself and
your team by participating in ongoing training programs
- Taking Ownership - whether it is your own store, your own
objectives, your own successes or even your own mistakes
- Community - we encourage you to be a leader and
positive contributor to your local community
10 INGREDIENTS TO
KNOW IT. LOVE IT
1. PASSION
Passion for the brand and for fresh, healthy food. We are
looking for people who will add value to the group and
help us grow and improve.
2. GOALS
By setting goals and reaching milestones you empower
yourself to get results. Results, ambition and desire
drive motivation, which in turn provide you and your
employees a sense of satisfaction and reward.
3. FINANCIAL MANAGEMENT
Ihe cLi|iIy Ic fncnce ycur frcnchi:e neec: Ic inc|uce
both the initial set up cost and ongoing working capital
to assist in the steady growth of your business.
4. MANAGEMENT SKILLS
The ability for you to manage your team is paramount
to success. You must be able to get the most from your
staff, keep them motivated and be willing to provide
career paths. You are an Employer of Choice.
5. WORK ETHIC
We are looking for people who are ready to roll up their
sleeves, make the most of each day and build a successful
business and home-life for themselves and their families.
We believe that the Noodle Box brand cannot do all the
work. Your local area marketing initiatives, connection
with your community, personal drive and working in and
on the business are the keys to being successful.
6. TEAM ATTITUDE
Being involved in a franchise means sometimes working
for the greater good. A successful franchisee builds a
team that works with the group for the good of the group.
Franchising has team rules which when exercised work
harmoniously. Were all about building great teams and
we encourage you to create your own winning team. This
enc: up LenefIing everycne in Ihe grcup Ly en:uring c
consistency is being delivered all over Australia.
7. ACCOUNTABILITY
Accountability is key to the success for a franchise
network. We look for people, and encourage you to as
well, who are accountable for every one of their actions
and their staff.
ABOUT NOODLE BOX
8. A BUSINESS PLAN
We are looking for franchise partners who have
done their research and know what they need to do
to succeed. A business plan is essential, not just for
cLIcining fncnce, LuI c: c p|cn fcr whcI neec: Ic Le
done for a business to succeed. It is the blueprint for
success and enables you to set and achieve goals that
enable you to reward yourself and your staff. It also lets
you know when youre under performing and where you
need to improve.
9. ABILITY TO COMMUNICATE
The ability for you to listen to your staff, customers and
partners is very important. Being able to express your
goals and instructions is also a key part of getting the
most from your staff, suppliers and community.
10. DESIRE TO CONSTANTLY IMPROVE
Were committed to continuous improvement that is
why we focus on training, coaching and educating our
employees and partners. We encourage you and your
team to re-educate and train as well, as the Noodle Box
philosophy is the more you know, the more you grow.
SYSTEMS, SERVICES & SUPPORT
SYSTEMS, SERVICES & SUPPORT
SUPPORT SERVICES
Noodle Box has proven business
systems and a range of support
resources available to that
newly arrived business people
to ensure you get the best the
Noodle Box has to offer.
The Noodle Box National support team is located at the
hecc cffce in Me|Lcurne.
Cur crgcni:cIicnc| :IrucIure i: Lc:ec cn en:uring ycu cre
provided with exceptional support to help you grow your
business as effectively as possible.
The Noodle Box team consists of Business Support
Managers (BSMs) who are responsible for assisting you with
your store opening and ongoing support when you need it.
The Noodle Box support systems organisational structure
is as follows:
- Hecc Cffce
- Project Administration (Store Build)
- Business Support Managers (BSMs)
- Procurement
- Training
- Noodle Cooks Program
- Information Technology
- Marketing
- Multilingual speaking staff
SYSTEMS, SERVICES & SUPPORT
SYSTEMS, SERVICES & SUPPORT
NEW STORE DEVELOPMENT & BUILD
Building your store is a process that has been perfected
over the last 14 years.
We partner with award winning designers and speciality
:hcp fIIer Lui|cer: Ic encL|e c :ecm|e:: prcgrcm in Ihe
construction of all Noodle Box stores.
During the store building process, Noodle Box will provide
a project manager to look after your store build. The
project manager will be your main point of contact and
perform the following functions:
- Liaison on the proposed design plans and layout of the store;
- Provide a detailed build schedule allowing you to
plan for the hand over and store opening;
- Hcnc|e c|| ceIci|: fcr cpp|ying Ic |ccc| ccunci| fcr permiI: wiIh
regard to building regulations and health and safety standards;
- Introduce you to your BSM and store trainer; and
- Ccmp|eIe c fnc| hcnc cver ln:pecIicn Check|i:I wiIh
the builders to ensure all aspects of the job conform
to Noodle Boxs high build standards.
STORE - DESIGN
Looks are important, which is why every Noodle Box store
follows our design principles:
- Clean Lines - Warm Tones - Cpen KiIchen - Village Feel
CLEAN LINES
/|| cur :Icre: cre fIIec cuI wiIh :Icin|e:: :Iee| kiIchen:
and bench tops to achieve a fresh and clean look. This
ensures that your store not only looks good, but also
maintains the highest health and safety standards.
WARM TONES
U:ing ncIurc| IimLer: ycur new :Icre wi|| Le fIIec cuI
with natural timber tones and our distinctive custom
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ccnIempcrcry in :Iy|e cnc infuence in crcer Ic crecIe
earthiness, atmosphere and warmth.
OPEN KITCHEN
The kitchen theatre of our noodle chefs is paramount
to the Noodle Box experience. This provides an honest
and open approach to the preparation of our fresh
cnc hec|Ihy mec|: cnc reinfcrce: cur /:icn infuence.
Customers with a passion for food marvel at watching the
noodle chefs in action. This has been a popular ingredient
contributing to the success of Noodle Box that our
customers have always enjoyed.
VILLAGE FEEL
The original Noodle Box created a strong community
viLe c: Ihe |ccc|: were crcwn Ic Ihe crcmc:, fcvcur:
and friendly atmosphere that radiated from the passion
that Josh and Dave poured into their business. Each
store is designed to mimic the original store to allow you
Ic prccuce ycur cwn winning |ccc| cImc:phere. Hcving
Multicultural staff and owners is one of the key foundation
stones for our stores success.
SYSTEMS, SERVICES & SUPPORT
STORE BUILD/DESIGN MANUAL
The Noodle Box design manual provides a detailed
description of all elements involved in building a Noodle
Box store or performing a re-branding of an existing store.
It contains all of our design standards and signage
e|emenI: frcm furniIure cnc euipmenI :pecifccIicn: Ic
jcinery cnc fni:hing :Icnccrc:.
It is the A-Z on how to build a Noodle Box store. By
following the guidelines of the manual, it allows Noodle
Box to provide a consistent build every time.
STORE BRANDING
Every aspect of the Noodle Box experience is designed
to reinforce the brands essence by providing a sense of
passion, freshness and innovation to the Noodle Box brand.
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maximum impact and recognition in the market place.
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pc:iIicn. Ihi: :ignife: Iru:I cnc kncw|ecge. lI i: Ihe menIcr
and market leader for passionate, healthy and fresh
Asian food in Australia.
2011 BOX 2008 BOX
1996 BOX 2004 BOX
SYSTEMS, SERVICES & SUPPORT
STORE - STARTER KIT
As part of the store hand over, we provide you with your
own starter kit. This is a comprehensive guide to both
opening your store, and ongoing operations.
Information in the guide includes information such as:
- Instruction on how you apply for relevant permits
and licences;
- / guice Ic recruiImenI, :Icffng guice|ine: cnc rc:Iering:
- A marketing starter kit and guide to marketing your store;
and
- Information on store operations from opening your
:Icre, Ic Ircining, cc:h regi:Ier fccI:, :Icck Icking,
ordering systems, customer service training and
operating hours.
STORE - OPERATIONS MANUAL
Cnce ycu hcve Leccme c Nccc|e 8cx pcrIner ycu geI
access to the Noodle Box intranet.
The Noodle Box operational manual can be accessed
online through the intranet and is the most comprehensive
guide on Noodle Boxs operational system. The manual
provides you with all the information you need to run your
Noodle Box store.
STORE - EXTRA SUPPORT
We provide Business Service Managers (BSMs) who are
the interface between you and the Noodle Box Group
to help you get the best out of your business.
We also offer customer service training and support, as
well as initiatives for occupational health and safety. As
and when required we offer external courses such as
Lu:ine:: cccching cnc fncncic| p|cnning.
SYSTEMS, SERVICES & SUPPORT
TRAINING - FRANCHISEES AND STORE STAFF
Noodle Box provides you with a toolkit of training
programs and workshops called The Box.
The Box includes training systems to suit a variety of
learning environments in order to support you, allowing
you to build your skills, whilst growing your business. The
training is recommended to be completed over a period
of 3 months (4 weeks actual time in total) and is divided
into the following 3 modules:
MODULE 1. CORPORATE STORE TRAINING
A 10 day training program referencing the franchisee
Ircining mcnuc| Ic en:ure ycu cre prcfcienI cnc
professional in operating your store. The program
includes training on the following store operations:
- FcinI cf Sc|e {FCS) :y:Iem: - Customer Service;
- Crcering: - Cost of Goods Control;
- Staff Recruitment; - Staff Management; and
- Meal Preparation.
At the completion of your training, you will have a full
understanding and familiarisation of the Noodle Box
store operation and procedures.
MODULE 2. FINANCIAL MANAGEMENT WESTPAC WORKSHOP
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run by Westpac Bank in Australia. The course is free of
charge. The workshop will assist you in learning how to:
- lnIerpreI ycur fncncic| :IcIemenI::
- Mec:ure cnc cnc|y:e ycur fncncic| perfcrmcnce:
- Quickly and effectively diagnose a problem and
implement a solution;
- lcenIify wcy: Ic imprcve effciency, cc:h fcw cnc prcfI::
- Recognise the true impact of changes to price, volumes,
and costs on your bottom line (break-even analysis);
- 8ui|c c prcfI p|cn cnc cc:h fcw LucgeI:
- Plan for and manage seasonality;
- Uncer:Icnc Ihe fncncic| impccI cf grcwIh cn ycur
cc:h fcw: cnc
- Identify the most appropriate way to fund growth in
your business.
SYSTEMS, SERVICES & SUPPORT
MODULE 3. ON SITE TRAINING
Cnce ycur :Icre i: reccy Ic cpen, we cep|cy c Nccc|e
Box team which includes:
- Executive Chef Cur ExecuIive Chef en:ure: IhcI c||
back of house kitchen functions are compliant with the
appropriate standards, which ensures that your store is fully
operational and functioning to the system requirements.
- Store Trainer The trainer is in your store for a 14 day
period to help induct your new employees and to
support you, ensuring that your knowledge is up to
speed and that you are comfortable in your new store.
TRAINING ONGOING FINANCIAL MANAGEMENT
BSMs are available to assist you with the ongoing
management of your business above and beyond the
iniIic| fncncic| mcncgemenI Ircining wcrk:hcp:.
We u:e l-Nccc|e :cfIwcre Ic cpercIe Ihe FCS/Cc:h
Fegi:Ier. CpercIicnc| c::i:Icnce ccn Le prcvicec Ly
I-Noodle, our support staff or from the training material
software provided in the starter kit.
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Ihe LenefI cf Ihe grcup, ycu cre reuirec Ic prcvice c||
requested data concerning the operation and management
of your store, as and when required. This helps us help you
assist and manage your business as effectively as possible.
We encourage you to introduce additional reports in
order to facilitate and manage the collection of relevant
data. These are completed and submitted through the
I-Noodle online system.
NEW FRANCHISE SIGN UPS OFFER
FREE TRAINING AND BOOK KEEPING
In order to help you get your business going quicker
cnc running mcre effcienI|y Ly :cving cn :IcrI up cc:I:,
Noodle Box provides all new franchise sign ups the
fc||cwing LenefI: free cf chcrge:
- Book Keeping A book keeper for a year through
Jims book keeping services. This is based on 6 hours
per mcnIh fcr Ihe fr:I 12 mcnIh:. Ihi: wi|| en:ure ycu cre
fncncic||y c:IuIe in Ihe fr:I yecr cf cpercIicn:
- Local Area Marketing (LAM) Four Noodle Box training
sessions with a Noodle Box trainer on local area marketing
cnc :uppcrI. Ihe:e cre he|c ucrIer|y curing Ihe fr:I yecr:
and
- Staff Training A training course by our trainers on, how to
train staff. This will enable you to train your own staff without
requiring our trainers to do so you save on training costs.
SYSTEMS, SERVICES & SUPPORT
TRAINING NOODLE COOKS
All Noodle Box cooks are the real deal. The Noodle
Cooks are hand selected and recruited for their skills with
the wok. Watching the Noodle Cooks expertly toss woks
full of fresh ingredients is an integral part of the Noodle
Box theatre and experience in store.
We :ecrch Ihe wcr|c fcr Ihe fne:I /:icn Nccc|e Ccck:
and they must have at least 5 years cooking experience
{,000 hcur:) cnc c ccmmercic| ccckery cerIifccIe.
100% of the Noodle Cooks are Asian trained. This enables you
to provide the most authentic experience for your customer.
All Noodle Cooks go through the Noodle Box Noodle
School. This is a 4 week training process with the Noodle
Box executive chef. All training is undertaken in a Noodle
Box corporate store and then completed in the store
where they will be working.
MARKETING
We have a dedicated marketing team experienced in
consumer behaviour, segmentation, market research
and analysis.
Frcm Ihe re:ecrch fncing:, cur mcrkeIing Iecm ceve|cp
consumer and market insights in order to develop
relevant, results-driven marketing initiatives for the
Noodle Box brand and your store.
The marketing initiatives are then developed into
national brand campaigns that drive Noodle Box brand
cwcrene:: cnc cffniIy IhrcughcuI /u:Irc|ic.
The marketing team also works with you to develop
local area marketing (LAM) campaigns that strategically
IcrgeI cu:Icmer: cn c |ccc| |eve| cnc crive Ircffc Ic
your store. Franchisees are encouraged to spend an
additional 5% of turnover on local marketing activity.
We communicate across a media mix of, including but
not limited to: TV, print, radio, outdoor, online, direct mail
and through social media.
IF YOURE HOT,
HEALTHY & FRESH...
EVERYBODY WANTS YOU!
SYSTEMS, SERVICES & SUPPORT
BRANDED PRODUCTS & MERCHANDISE
Cver Ihe |c:I 14 yecr:, we hcve :penI ccn:icercL|e Iime cnc
effort perfecting our own branded products and sauce recipes.
When a customer walks into any Noodle Box store in
Australia they are going to have the same fresh and
healthy taste experience at over 80 stores across Australia.
Each year we produce over 500,000 litres of sauce that is
in:pirec Ly /:icn fcvcur: cnc infuence:. Ecch LcII|e cf
sauce is labelled and all of our meals have been nutritionally
analysed to ensure exceptional quality meals every time.
We price cur:e|ve: cn ccn:i:Iency cf fcvcur cnc
produce, which is why we constantly test our product to
make sure its the same great tasting, healthy and fresh
product all over Australia.
Cur Lrcncec prccucI cnc merchcnci:e inc|uce::
Branded Product Branded Merchandise
- Seafood - Boxes and Packaging
- Spring Rolls - Promotional Material
- Dim Sum - Uniforms
- Noodles - Chopsticks
- Sauces - Napkins
- Stationery - Furniture
SUPPLY CHAIN AND REBATE
We manage our own vertically integrated supply
infrc:IrucIure :c ycu geI Ihe mc:I cc:I effcienI cnc
compliant collective buying power. This leads to increased
fncncic| effciencie: cnc cc:I :cving: ccrc:: Ihe Lu:ine::,
c||cwing price ccmpeIiIivene:: cnc prcfIcLi|iIy.
Noodle Box partners with Australias leading supply chain
distribution company. This gives your store easy access to
all the necessary branded products and merchandise to
:upp|y ycur :Icre cnc run ycur Lu:ine:: effcienI|y.
Noodle Box has a national rebate program whereby
we obtain rebates from suppliers throughout our supply
chain. The rebates are utilised to provide funding for
:Icffng cnc infrc:IrucIure fcr Ihe Nccc|e 8cx Grcup. Ihi:
is an essential stream of income and a resource that
allows us to continually develop our brand and deliver
services to the franchisee network.
BECOME PART OF THE TEAM
BECOME PART OF THE TEAM
NEW FRANCHISEE APPLICATIONS
THE CHECKLIST
As our brand expands nationally
we are looking for passionate
like-minded individuals who
have a passion for food and the
Noodle Box concept.
Weve created this checklist to ensure that before you
apply for a franchise you are completely aware of what
we expect from a partnership.
This is to ensure that we begin with an open and honest
relationship from the beginning so we can form a
winning partnership and grow together to be successful
from the outset.
To be a successful new franchise applicant you must
satisfy the following criteria:
1. A passion for food and the hospitality industry.
2. Some relevant experience in the food or retail industry
that demonstrates an understanding for customer
service, sales and marketing.
3. A minimum of $400,000 in clear funds available for
both set up of the business and working capital.
4. A comprehensive business plan projected over a
5 year period. Refer: Key Requirements for Successful
Business Plan Submission. Assistance is available.
5. An understanding of the relevant market conditions in
the area or region being applied for.
6. A willingness to work within a franchise model.
7. A passion for the Noodle Box brand.
8. A commitment to ongoing training programs.
BECOME PART OF THE TEAM
10 STEP FRANCHISE APPLICATION PROCESS
1. Application
- Send us your application form and we will contact
you within 5 business days of receipt of application
- Refer: Appendix 1 for Application Form
2. Preliminary Approval
- Upon successful approval of initial application, we
will provide a preliminary approval via email so you
can proceed to the next step.
3. Business Plan
- We require that you submit a Business Plan as it is
the key to operating a successful business. Refer: Key
Requirements for Successful Business Plan Submission
- Cnce receivec we review Ihe 8u:ine:: F|cn Ic c::e::
your suitability
- We may require further information to support your
application so a request may be sent to you.
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- / ccnfcenIic|iIy cccumenI execuIec Ly LcIh pcrIie:
once weve received all the appropriate information
- Meeting
- An initial meeting between Noodle Box and yourself
is required so we can both evaluate our suitability for
working together
6. Finance & Legal
- lniIic| fncncic| cnc |egc| cccumenIcIicn wi|| neec Ic
be provided.
- Ihi: inc|uce: mcce||ing Icc|:, grcup fncncic|:, cnc
crcfI Memcrcncum Cf Uncer:Icncing {MCU)
7. MOU
- MCU execuIec cnc ycur cepc:iI i: reue:Iec
for payment
8. Due Diligence
- Due diligence conducted by both parties
9. Franchise Agreement
- Franchise Agreement executed and relevant fees paid
10. Induction
- lncucIicn cnc Ircining ccIe: ccnfrmec
lI u:uc||y Icke: 8 week: Ic fni:h wiIh c :ignec cgreemenI.
Taking over an existing store requires an additional 4-8
weeks, while establishing a new store takes about 12
weeks to the opening day.
6 KEY REQUIREMENTS FOR
SUCCESSFUL BUSINESS PLAN SUBMISSION
Upon successful preliminary approval of Stage 2 in the
application process, you will be required to submit a 5
year Business Plan.
The business plan is the plan for success. We feel very
strongly about planning and goal setting. We want you
to be able to hit your targets and milestones so you
can reward yourself and your employees when you are
successful. Similarly, the business plan also lets you know
when you are underperforming and shows you where
you need to improve to be successful.
The Business Plan should include the following elements:
1. Executive Summary
- A clear and concise summary of the business and
why the applicant is a compelling partner and
reasons why their venture will be successful
2. Management Structure
- Who are the key people within the organization
Eg: Mcncging DirecIcr, McrkeIing, CpercIicn:,
Finance, Real Estate, Construction
- E:IimcIicn cf Ihe :Icffng reuiremenI: fcr Ihe 5 yecr
period Eg: Chefs, Store Manager, Counter Staff
3. Industry/Market Analysis & Trends
- Competitive Analysis
- SIrcIegic CppcrIuniIie:
- Industry Trends
- Demographic Analysis of area
4. Development Plan
- 5 year development schedule
- What will the business look like in 2, 3, 4 and 5 years time?
- Establish goals and milestones for success
5. Marketing Plan
- Product, Pricing, Positioning, Promotion
- Local Area Marketing Strategy
- Promotional Tactics
- Financial Plan
- Source of Capital Private, Bank Loan
- FrepcrcIicn cf Frc Fcrmc inc|ucing cc:h fcw cnc
capital For assistance refer to Appendix 2
- lcenIifccIicn cf key cc:Iing ccmpcnenI:
Noodle Box can introduce you to business plan writers
who understand our system and business requirements.
BECOME PART OF THE TEAM
IF YOURE
HOT, HEALTHY
AND FRESH
EVERY BODY
WANTS YOU!
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
ARE THE FRANCHISES AVAILABLE
FOR EXISTING STORES OR NEW STORES?
The franchises available are for new stores only. From
time to time, existing stores becomes available for sale
and we can refer you to the appropriate franchisee
hcnc|ing Ihe :c|e. Hcwever, ncIe IhcI gcccwi|| mcy Le
associated with such a site. In some cases an existing
store may cost less than a new store, in other cases the
prcven :c|e: reccrc mcy cIIrccI :ignifccnI gcccwi||.
DO YOU GET A TERRITORY WITH THE FRANCHISE
AND HOW DO YOU ASSESS THE BOUNDARIES?
Each franchise includes a territory. If the franchise site
is located internally within a shopping centre (i.e. a
food court) then the territory is limited to the shopping
centre. If the store is an external store located on a
boundary of a shopping centre or on a main road then
the territory includes a surrounding geographical area
based on approximately 18,000 - 20,000 people or 10,000
hcu:ehc|c: {whichever i: cchievec fr:I).
The Noodle Box territories are selected based the
following criteria:
- Attractors within shopping centre - i.e. video store,
supermarket, chemists
- Cffce/ ccmmercic| Lui|cing: - Ic crive |unch &
delivery trade
- Competing food premises
- High Ircffc :Icre: necrLy
- Turnover of surrounding businesses
- Hi:Icry cf :hcpping :Irip
- Quality of other businesses
- Quality of councils renovations and upkeep of the strip
HOW DO YOU FIND A SITE FOR A STORE?
Sites are selected with regard to:
- Size and shape of store - Useable amenities - grease
- 3 phase power, trap, front windows, ceiling
ce|ivery ccce:: heighI, gc:, fccring,
- Parking options - Placement within
- Exi:Iing permiI: :hcpping cenIre / :Irip
- Exposure - Easy access for ducts
- Air conditioning - Al fresco dining options
- Lease considerations - Rent
- Lease options - Demographics
- Local council planning issues
FREQUENTLY ASKED QUESTIONS
HOW MUCH DOES THE FRANCHISE COST?
As the franchise will be for a new store, costs can vary
subject to the location of the store, size and existing services
prcvicec. /: c guice, CNLY new :Icre: cc:I cpprcximcIe|y
$280,000 - $350,000 (Excluding GST), excluding the franchise
fee. (See Disclosure Document for more details.)
WHAT OTHER COSTS ARE YOU LIKELY TO INCUR?
In addition to the real cost of the store and the Noodle
Box franchise fee there are other costs associated with the
setup of any new business and that we recommend you
should take into consideration including initial capital for
cc:h fcw, :Icff Ircining, cc:I: cf ce|cy: in cpening, cpening
stock requirements, etc. This would be discussed with you
at a later stage, however we encourage all applicants to
seek advice on these matters. We recommend that you
have back up capital of $50,000 and $100,000 to invest in
local area marketing to market the opening of your store.
WHAT FEES ARE PAYABLE TO NOODLE BOX?
An initial franchisee fee is payable on all stores. You also
pay a monthly royalty and marketing contribution that
is based on a percentage of sales. Additional fees are
required in the event of renewal or an approved transfer
of the franchise to another franchisee.
HOW MUCH MONEY CAN I MAKE
AS A NOODLE BOX FRANCHISEE?
Ihe prcfIcLi|iIy cf c :Icre i: cepencenI cn mcny fccIcr:,
including, but not limited to, your effort and your staff, the
service and quality of product you maintain, the location,
competition, sales volume, rent and management.
FrcfIcLi|iIy i: u|IimcIe|y c mcIIer wiIhin ycur ccnIrc|, iI:
your business, you have the power to make it work for you.
HOW LONG DOES THE PROCESS TAKE
TO OPEN A NOODLE BOX STORE?
Cnce c frcnchi:e cpp|iccIicn hc: Leen cpprcvec cnc
an agreed territory is assigned the time taken to open a
:Icre wi|| Le cepencenI upcn fncing c :uiIcL|e :iIe. We
make every effort to secure you an acceptable store,
however as a prospective franchisee, you should be
aware that it can take some time to secure a suitable
site and you should be prepared to maintain alternative
streams of revenue until a site is proposed and accepted.
DO I NEED TO HAVE EXPERIENCE?
We seek businesses or individuals who have a
passion and belief in the brand combined with an
entrepreneurial spirit, proven management track
record, a high level of commitment to customer service,
commitment to be involved in the business and to an
innovative way of doing business, and a vision and
enthusiasm for the long term growth of the business. If you
have never run a small business, you should take detailed
and careful advice from your advisor and family.
HOW CAN YOU FINANCE YOUR BUSINESS?
Ihere cre mcny wcy: Ic fncnce c new Lu:ine::. Ycu mcy:
- Borrow against existing personal assets
- Borrow a portion against the plant and equipment
purchased from the business
- Use ready cash from the sale of an existing business or property
- Borrow against the value of the Noodle Box you will
purchase, as a going concern subject to your Banks
lending requirements
HOW MUCH TIME WOULD YOU NEED TO COMMIT?
Noodle Box believes that it is vital that the individual
owners of our stores work in them and remain familiar
with all aspects of their operation. In all single site
franchises the franchisee will, in effect be the productive
store manager of the store. We expect each franchisee
to devote themself full time to their store.
LOOKING
TO GET
FRESH?
NEXT STEPS
NEXT STEPS
Thank you for taking the time
Ic exp|cre Ihe LenefI:, fecIure:
and requirements of becoming
a Noodle Box franchisee partner
We would love to have you as part of the Noodle Box team
and warmly welcome you to begin the application process.
Simp|y f|| cuI Ihe cpp|iccIicn fcrm cIIcchec in /ppencix
1 and a member of the Noodle Box review panel will get
back to you within 5 days from receipt of submission.
lf ycu wcnI Ic fnc cuI mcre infcrmcIicn cLcuI Ihe Nccc|e
Box brand, please visit our website:
www.noodlebox.com.au
Cr CcnIccI: Dcvic Mi|ne
Phone: +61 3 8851 4216
Email: david@noodlebox.com.au
Address: 13A, 663 Victoria Street
Abbotsford VIC 3067 Australia