[your logo here]

Web Project Proposal

[your business name here] Professional Web Design
Prepared by [your name here]

[your business name here]

1. PURPOSE OF DOCUMENT

This is a free preview of the website proposal taken directly from the Web Design Business Start-up Kit by John Romaine. For the full version of this document, and other useful web design contracts and agreement templates, please visit http://www.start-a-web-design-business.com This document has been prepared by [your business name here] to assist in the understanding of the proposed project for the development of the [clients business name here] website. It provides outlined functional specifications and requirements in brief that are intended as guides only without obligation, to the management of [clients business name here]. It is designed to direct project and system development and design, and to give a better insight as to the procedures involved with creating the requested site. This document includes: Project Overview Site Recommendations Project Benefits Functional Specifications Technical Specifications Information Architecture Project Considerations Cost Summary Project Phase

2. PROJECT OVERVIEW
[clients business name here] have requested the development of a website of which provides an online extension and enhancement of their existing business model, in an effort to increase revenue through gained awareness about their available products and services. The primary focus of the site is to promote various products available to both existing and potential customers, in particular, [expand on clients business particulars here]. This proposal focuses on the initial project requirements only, and does not yet cover the area of ongoing maintenance.

3. SITE RECOMMENDATIONS / OBJECTIVES

Based on conversations held and information provided, I am recommending the following course of action to meet the needs of [clients business name here]. For this particular project, I recommend that an entry level scaled dynamically driven web site be developed, which focuses on the following areas.

Firstly, to enhance customer awareness about [clients business name here] and increase revenue through potential sales derived from the website. Provide the management of [clients business name here] with a professional, informative and easy to use website that functions as a direct interface between themselves and their customers. Provide the management of [clients business name here] with the ability to automatically showcase their products, such as [expand on clients business particulars here] independently via a secure administrative console.
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<your business name here> Professional Web Design

Web Design Proposal

Develop systems that allow direct contact between potential customers through web based enquiry forms. Development and design of the site will be carried out with expansion as a definite consideration. This will allow a more efficient approach should [clients business name here] decide they wish to add additional features to the site at a later date.

In order to achieve the desired outcomes a brief summary of the required technology involved to complete this project would be: [amend as required] A website fully programmed in ASP, VB Script, JavaScript, SQL and HTML An SQL Server 2000 database backend serving as a secure data-store of product and business related information. A dynamically driven content rich website with easy to use navigational layout. Applied cascading style sheets (CSS) governing site design and style control. Database driven content management systems which allow dynamic and immediate web authoring by the client. (product publishing to publicly viewable pages) A fully incorporated secure administration toolset which permits product inventory control. Web based forms which allow client side interaction in terms of basic enquiries. Stylish contemporary design, incorporating business colours and logos, with simplicity and ease of use kept in mind. 4. PROJECT BENEFITS

This section covers technical explanations of the features used in this particular project and the benefits of using them. These include: [amend as needed here]

Online Secure Payment Gateway: The payment gateway of which we can provide, allows your web site to securely accept credit cards in real time. This means your account will be credited within seconds after a customer makes a purchase from your site. This saves you time and money, allowing you to trade 24 hours a day, 365 days a year. [your business name here] can assist in the configuration of this feature. To use this setup, you must have an active business account held with [amend merchant type as required] Client-Side Content Management System: This enables staff of [clients business name here] to control basic content on various pages within the site. The content management system consists of a simple web browser interface that requires an authenticated username and password before granting access to the administrative backend. Once successfully logged in, users can select and modify the content on any page they desire through the use of a simple web based form. Changes are immediate and embedded directly in your HTML documents. Upon completion of changes, it is imperative that administrative users log out of their session. This ensures correct sign off and closure of the task. Basic training is offered in the correct usage of this product. Database Technology: [your business name here] strongly encourages the use of a database driven site for this particular project. A great deal of functionality is simply unachievable without the use of this configuration. A number of advantages in the usage of a database driven site cover: centralised storage of data. efficiency and scalability flexibility content management reduced administrative overheads in terms of page development
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<your business name here> Professional Web Design

Web Design Proposal

administrative control in terms of account management site expansion Administrative Toolset: The implementation of the administrative toolset module will allow full control of all user activity and account information as well as providing basic content management. Staff of [clients business name here] will have the necessary privileges to view all account information and implement modifications and alterations such as account deletion, error correction and account activation, were necessary. This will be vital in the ongoing management of the site and its client base. The overall reduction in technical support and ongoing administrative fees are the main benefits of this solution. Active Server Page Technology: Active server page technology will allow the delivery of dynamic content rich information. This type of technology is very suitable, particularly in terms of site flexibility including content administration and management. Active Server Pages, commonly referred to as ASP, is Microsoft's solution to server-side scripting. ASP technology allows the interaction with a database (SQL, Access, Oracle, Informix, or any ODBC-compliant database) and dynamically carries out the insertion of the data into your HTML pages. This leads to some very powerful possibilities including ecommerce.

5.

FUNCTIONAL SPECIFICATIONS

Functional Overview The primary function of the site consists of [amend as required]. As well as this, the site should include relevant information that covers [amend as required]. Functional Definitions See Site Chart for points of reference* Administration Toolset [clients business name here] administrative functions both email, account management, order processing and content management will be protected and organized by a security layer. When staff log into the administrative toolset, they can begin to update site content or manipulate user account information as desired. Function Administrative Toolset Account management Administrative Toolset Content Management Administrative Toolset Order Processing Admin Admin Access Admin Details/Constraints Administrators will be able to add and delete users, change security settings for those users, and resolve account issues via this interface. This area is restricted from unauthorized use. Administrators may manipulate content areas on the public site via a secure online web based interface. This area is restricted from unauthorized use. Administrators receive orders and action them accordingly. This area is restricted from unauthorized use.

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<your business name here> Professional Web Design

Web Design Proposal

Functional Definitions (cont) Public Interface The public interface will consist of graphical diagrams, information articles, interactive forms and the members section. Main areas of interest in this particular area cover: Function Common User Interface Access Public Details/Constraints Users are able to interact dynamically with the site using web based forms and imagery that will assist in guiding them through each phase of the site. Simplified methods of navigation are priority. Users are able to create and manage their own member profile. They may edit, delete, or create member accounts. Members are restricted to one account each. Activation is carried out via valid email addresses. Invalid entries are identified and prevented. Using interactive form objects such as radio buttons, drop downs, checkboxes etc, users can select their own [amend as required]. Members method of contacting [clients business name here] in assistance for ongoing support and general requests.

Members Section

Public

Program Selection Email Interaction

Public Public

Order Processing Payment Process Function Purchase Access Public Details/Constraints Users are able to select the desired [amend as required] and order online, via interactive secure forms that will assist in guiding the member through each phase of the order. Invalid entries are identified and prevented. Usage of invalid credit card accounts will not be permitted. Each transaction is processed in real time. Upon completion of purchase, the staff of [clients business name here] accept payment and action the order appropriately. Member receives emailed receipt and status of order. Delivery of product may be via conventional mailout or courier.

Confirmation of purchase

Public Admin

6. TECHNICAL SPECIFICATIONS
This ends the free preview of the website proposal taken directly from the Web Design Business Start-up Kit by John Romaine. For the full version of this document, and other useful web design contracts and agreement templates, please visit http://www.start-a-web-design-business.com

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