Pulai Desaru Beach Resort & Spa http://www.agoda.com/asia/malaysia/desaru/pulai_desaru_beach_resort_spa.

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About Us Location The Pulai Desaru Beach lies in the heart of Desaru, which is one of the most beautiful unspoiled beaches in Malaysia. Desaru combines the captivating panoramic views of the South China Sea with the lush tropical rainforests. Rooms Designed elegantly and furnished with modern amenities, the 193 gracefully appointed rooms offers spectacular views of the South China Sea and the lush tropical rainforests. Restaurant The Windows Restaurant serves delicious traditional and international cuisine, while the Teppanyaki Restaurant offers authentic Japanese, Teppanyaki and a-la-carte dishes for you to enjoy. After a tiring day, you can unwind at the cosy bar with a fine drink. The Pulai Desaru Beach lies in the heart of Desaru, which is one of the most beautiful unspoiled beaches in Malaysia. Desaru combines the captivating panoramic views of the South China Sea with the lush tropical rainforests.

NOTICE: The hotel is under renovation from 24-Oct-10 till Dec 2010. Minimal inconvenience to the guests over the specified dates is expected.

Speciality Designed elegantly and furnished with modern amenities, the 193 gracefully appointed rooms offers spectacular views of the South China Sea and the lush tropical rainforests.

The Pulai Desaru Beach Desaru Rooms: 193

Location: Beachfront Address: Bandar Penawar, 81900 Kota Tinggi, Johor, Malaysia Room Type Rate (room/night) nett price Extra Bed (night) nett price

Validity

Reserve

01-02-11 to 31.03.13 01-02-11 to 31.03.13 01-02-11 to 31.03.13 01-02-11 to 31.03.13 01-02-11 to 31.03.13

Standard with 2 b'fast

RM315

RM63 with b'fast

Superior with 2 b'fast

RM264

RM63 with b'fast

Deluxe with 2 b'fast

RM449

RM63 with b'fast

Junior Suite with 2 b'fast

RM552

RM63 with b'fast

Executive Suite with 2 b'fast

RM964

RM63 with b'fast

Surcharge RM100 room / night applicable during:Eve/Public Holidays Hotel Services and Facilities

Kids Club Jet Skiing Snorkeling Water Skiing Parasailing Wake Boarding Banana Boat Rides Canoeing Soccer Archery Beach Volleyball

Japanese Restaurant International Cuisine Restaurant Karoake Sports Bar Lobby Bar Cafe Tennis Table Tennis Cycling Netball

Guest Room Amenities

Air-conditioning

Television with Singapore & Malaysia TV Programmes Local & IDD dialing Mini Fridge Complimentary Tea/Coffee Making Facilities Electronic in-room Safe Deposit Box Separate Long Bath & Shower Toiletries Hair Dryer Shaving Outlet

Room

Spa

Swimming Pool

Kids Club

Beach Chair

Beachfront

The Pulai Desaru Beach lies in the heart of Desaru, Johor, one of the most beautiful unspoiled beaches in the east coast of Peninsular Malaysia. With a 22km stretch of uninterrupted beach, Desaru combines the captivating panoramic views of the South China Sea with the lush tropical rainforests, where visitors can have their choice of fun and adventure or simple rest and relaxation. A 20-minute ferry ride between Changi Ferry Terminal, Singapore and Tanjung Belungkor with another 20-minute land transfer to THE PULAI Desaru Beach. The Sebana ferry service between Tanah Merah, Singapore and Sebana Cove with a 30-minute land transfer to the resort.

One and a half hour drive from Johor Bahru or Kulai. The new expressway-cum-bridge across the Sungai Johor due to be completed in 2007, will reduce traveling time from Johor Bahru to 40 minutes.

QuickMBA / Marketing / Market Segmentation

Market Segmentation
The division of a market into different homogeneous groups of consumers is known as market segmentation. Rather than offer the same marketing mix to vastly different customers, market segmentation makes it possible for firms to tailor the marketing mix for specific target markets, thus better satisfying customer needs. Not all elements of the marketing mix are necessarily changed from one segment to the next. For example, in some cases only the promotional campaigns would differ. A market segment should be:

measurable accessible by communication and distribution channels different in its response to a marketing mix durable (not changing too quickly) substantial enough to be profitable

A market can be segmented by various bases, and industrial markets are segmented somewhat differently from consumer markets, as described below.

Consumer Market Segmentation A basis for segmentation is a factor that varies among groups within a market, but that is consistent within groups. One can identify four primary bases on which to segment a consumer market:

Geographic segmentation is based on regional variables such as region, climate, population density, and population growth rate. Demographic segmentation is based on variables such as age, gender, ethnicity, education, occupation, income, and family status. Psychographic segmentation is based on variables such as values, attitudes, and lifestyle. Behavioral segmentation is based on variables such as usage rate and patterns, price sensitivity, brand loyalty, and benefits sought.

The optimal bases on which to segment the market depend on the particular situation and are determined by marketing research, market trends, and managerial judgment.

Business Market Segmentation While many of the consumer market segmentation bases can be applied to businesses and organizations, the different nature of business markets often leads to segmentation on the following bases:

Geographic segmentation - based on regional variables such as customer concentration, regional industrial growth rate, and international macroeconomic factors. Customer type - based on factors such as the size of the organization, its industry, position in the value chain, etc. Buyer behavior - based on factors such as loyalty to suppliers, usage patterns, and order size.

Profiling the Segments The identified market segments are summarized by profiles, often given a descriptive name. From these profiles, the attractiveness of each segment can be evaluated and a target market segment selected.
Marketing > Target Market

Target Market Selection

Target marketing tailors a marketing mix for one or more segments identified bymarket segmentation. Target marketing contrasts with mass marketing, which offers a single product to the entire market. Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firm's objectives, resources, and capabilities.

Attractiveness of a Market Segment

The following are some examples of aspects that should be considered when evaluating the attractiveness of a market segment: Size of the segment (number of customers and/or number of units) Growth rate of the segment Competition in the segment Brand loyalty of existing customers in the segment Attainable market share given promotional budget and competitors' expenditures Required market share to break even Sales potential for the firm in the segment Expected profit margins in the segment

Market research and analysis is instrumental in obtaining this information. For example, buyer intentions, salesforce estimates, test marketing, and statistical demand analysis are useful for determining sales potential. The impact of applicable micro-environmental and macro-environmental variables on the market segment should be considered. Note that larger segments are not necessarily the most profitable to target since they likely will have more competition. It may be more profitable to serve one or more smaller segments that have little competition. On the other hand, if the firm can develop a competitive advantage, for example, via patent protection, it may find it profitable to pursue a larger market segment.

MATERIAL PROMOTE HOTEL

Description Pulai Desaru Beach Resort & Spa is a beachfront Hotel located in the heart of Desaru, and one of the nearest airports is Singapore Changi International Airport. Local attractions include river cruises to the South China Sea, and kampong tours.Hotel amenities include an outdoor swimming pool, three restaurants, two bars, karaoke, beach access, water sports, tennis, table tennis, cycling, beach volleyball, archery, soccer, kids' club, ATVs, and an activities desk.Guest rooms feature balconies, air conditioning, TVs, telephones, refrigerators, coffeemakers, electronic safes, separate bathtubs and showers, toiletries, and hairdryers.

Amenities

Family Rooms Fitness center Swimming pool Wheelchair accessible Tennis Courts Business center Restaurant Meeting rooms Dry cleaning/laundry Hot Tub/Jacuzzi Beach On beach

Hotel Policies Check-in Policy 150 0 Check-out Policy 120 0

General Information

# Of Rooms 200 # Of Floors Rating 5 3 AAA