Media Kit for Advertisers and Sponsors

Copyright 2014 PJ Media. All Rights Reserved. 212-572-6279

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table of contents

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The Story of PJ Media The Story of PJTV The PJ Media Audience on the Web The PJ Media Audience on Social Media Promotional Opportunities on PJMedia.com Promotional Opportunities on Instapundit.com Advertising in the PJ Daily Digest Sponsorship Opportunities for the PJ Media Special Email Contact Information

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the story of PJ MEDIA

In 2005, Academy Award Nominee Roger L. Simon got together with Charles Johnson (the blogger behind Little Green Footballs) and Glenn Reynolds (the blogger behind Instapundit) to create a new blog that would shed light on issues important to Americans through insightful reporting, commentary and analysis. The mainstream media tried to dismiss them as disgruntled people blogging in their pajamas. They rejected the evaluation but adopted the name, and Pajamas Media was born. What began in 2005 as an online blog site has grown into a mustread website. Renamed PJ Media in 2011, it is the place where you find world news delivered in its most insightful form. It is home to the exceptional reporting of our influential bloggers including Victor Davis Hanson, Michael Ledeen, Claudia Rosett, Spengler David Goldman and many more. It is also home to a stellar lineup of PJ Columnists including Zombie, Roger L. Simon and Stephen Green where their

take on a story is often comical but always right to the heart of the matter. And PJ Media features expert editors, including legal editor and former attorney at the U.S. Department of Justice J. Christian Adams, as well as Middle East editor Barry Rubin, the director of the Global Research in International Affairs (GLORIA) Center. The PJ Media website also features the popular PJ Tatler for breaking political news and gossip from inside the beltway and PJ Lifestyle for the latest on TV, music, movies, fashion, technology and food. At last count, 1.87 million unique visitors come to our two websites PJMedia.com and Instapundit.com each month. They consume 24 million page views. Readers spend an average of 17 minutes on our websites. Please take a look at PJMedia.com, and consider it as a great place for your advertising. Consult pages 7 13 for details on advertising on PJMedia.com, and page 14 for details on advertising on Instapundit.com.

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the story of PJTV

PJTV was the first center-right television network to appear online. The network debuted during the 2008 Republican National Convention where it served as the first new media organization to start a television booth and compete with mainstream media networks. Since then, PJTV has evolved into a must-see source of video programming on the Internet for news reports as well as unique commentary programs like Afterburner with Bill Whittle; Instavision with Glenn Reynolds; Trifecta with Stephen Green, Scott Ott and Bill Whittle; and ZoNation with Alfonzo Rachel. Other PJTV programming includes special investigative reports on topics ranging from autism to the U.S.-Mexico border to overregulation of small business. Consider reaching the many viewers of PJTV.com with your marketing messages by placing your ads in our daily and special email newsletters. Consult pages 15 16 for advertising in our email newsletters.

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PJ MEDIA audience on the web

GENDER 74.5% Male 35.5% Female

OUR AUDIENCE AT A GLANCE:

74% male, ages 25 to 65 and older College graduates with professional careers High-income earners with investment portfolios Republicans, Independents, Tea Party Members and Libertarians Interested in politics, government, economy, personal finance and health Avid readers and TV watchers Purchase decision makers - cars, smart phones, tablets, computers, electronics

AGE 36.4% 65 and older 35.0% 55 to 64 27.9% 25 to 54

POLITICAL AFFILIATION 48.4% Republican 19.0% Independent 18.9% Tea Party 5.9% Other 5.8% Libertarian 1.9% Democratic

FAMILY 75.3% Have Children 24.7% No Children

EDUCATION 40% College Graduate 28.6% Post Graduate 20.6% Some College 3.9% Vocational/Technical Degree

NET WORTH 55.8% Under 500,000 24.8% $500,000 to $1,000,000 13.6% $1,000,000 to $3,000,000 5.8% $3,000,000 +

HOUSEHOLD INCOME 37.1% $50,000 to $99,999 18.9% $100,000 to $149,999 18.2% $25,000 - $49,999 16.3% $150,000 or more 9.6% $0 - $24,999

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PJ MEDIA audience on social media

(As of April 15, 2014)
The PJ Media and PJTV teams continuously promote their content on Facebook, Twitter and YouTube. By effectively promoting the content on these large social networks, we consistently drive traffic back to our websites, which increases traffic and brand awareness. PJMedia.com and PJTV.com both have social-media buttons integrated directly into their Web pages to make it easy for readers and viewers to share content.

FACEBOOK
127,219 likes for PJ Media. 104,762 likes for PJTV. Together they reach more than 200,000 unique Facebook visitors each month.

TWITTER
PJ Media has 32,237 followers on Twitter. PJTV has 23,376 followers on Twitter. And our PJ Media writers and our PJTV commentators retweet our content to their followers to spread the word.

YOUTUBE
Our YouTube channel features 2,700 videos from PJ Media and PJTV. Those videos received 33,362,217 views introducing our content to millions.

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promotional opportunities on

PJMEDIA.COM

728 x 90 display ad 300 x 125 text ad or 300 wide, variable height advertorial 300 x 250 display ad

PJ Media delivers world news in its most insightful form. 1.87 million unique visitors come to our two websites PJMedia.com and Instapundit.com each month. They consume 24 million page views. Our readers spend an average of 17 minutes on our websites, viewing at least three pages per visit. http://PJMedia.com

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ADVERTISING OPPORTUNITIES:
Display and Rich Media Ads:
728 x 90 300 x 250 160 x 600

Text Ads:
300 x 125 300 x Variable Height Run-of-site placements Roadblock placements

Advertorial:

160 x 600 display ad

In-content placements Above- and below-the-fold placements

Sponsorships of individual articles or sections of the site are available

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ADVERTISE ON OUR ARTICLES PAGES

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PJMEDIA.COM

Our PJMedia.coms home-page headlines and articles are carried over to our Articles pages. Users spend a lot of time on our Articles pages so they are a great place to showcase your display or text ads. Here our readers enjoy the full articles as well as read comments left by others or participate by adding their own.

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The 728 x 90 ads in the comments section allow advertisers to promote their messages/products in this area of the page where users are fully engaged.

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ADVERTISE ON OUR COLUMNISTS PAGES

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PJMEDIA.COM

Widely respected, always honest and often comical, our PJ Columnists cover what matters most to Americans each day. Current PJ Columnists are:
J. Christian Adams Ed Driscoll Richard Fernandez Spengler David Goldman Stephen Green Victor Davis Hanson Roger Kimball Andrew Klavan Michael Ledeen Andrew C. McCarthy Ion Mihai Pacepa Ron Radosh Claudia Rosett Barry Rubin Roger L. Simon Dr. Helen Smith Janine Turner Michael Walsh Zombie

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As you can see, we offer an array of ad positions on both the home (first) page and second page where the articles of each of our columnists are displayed. When you click through to a full article from a columnists home page, the ads appearing on the bottom half of the page will appear next to the comments section where our readers regularly engage.

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ADVERTISE ON THE PJ TATLER HOME PAGE

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PJMEDIA.COM

Every day, the PJ Tatler is a favorite destination for people who want to catch the latest political news and gossip from inside the beltway. We offer a wide selection of ad placements both text and display ads on the PJ Tatler to accommodate your marketing needs.

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ADVERTISE ON THE PJ TATLER ARTICLES PAGES

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PJMEDIA.COM

Our PJ Tatlers home-page headlines and articles are carried over to our PJ Tatlers Articles pages. Users spend a lot of time on our Articles pages so they are a great place to showcase your display or text ads. Here our readers enjoy the full articles as well as read comments left by others or participate by adding their own.

300 x 250 display ad 160 x 600 display ad

728 x 90 text ad 728 x 90 display ad

The 728 x 90 ads in the comments section allow advertisers to promote their messages/products in this area of the page where users are fully engaged.

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ADVERTISE ON THE PJ LIFESTYLE HOME PAGE

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PJMEDIA.COM

PJ Lifestyle is another popular destination for people who want the latest on TV, music, movies, fashion, technology and food. We offer a wide selection of ad placements both text and display ads on PJ Lifestyle to accommodate your marketing needs.

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300 x 250 display ad

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ADVERTISE ON THE PJ LIFESTYLE ARTICLES PAGES

728 x 90 display ad 300 x 250 display ad

PJMEDIA.COM

Our PJ Lifestyles home-page headlines and articles are carried over to our PJ Lifestyles Articles pages. Users spend a lot of time on our Articles pages so they are a great place to showcase your display or text ads. Here our readers enjoy the full articles as well as read comments left by others or participate by adding their own.

300 x 250 display ad 160 x 600 display ad

728 x 90 text ad 728 x 90 display ad

The 728 x 90 ads in the comments section allow advertisers to promote their messages/products in this area of the page where users are fully engaged.

160 x 600 display ad

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promotional opportunities on

INSTAPUNDIT.COM

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Instapundit.com is one of the top blog sites on the Internet today. Glenn Reynolds, a law professor at the University of Tennessee, founded Instapundit in 2001, and he continues to serve as its editor. Instapundit.com readers enjoy articles on politics, government, technology, space exploration, digital photography, the media, liberty and many other topics. http://PJMedia.com/Instapundit

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ADVERTISING OPPORTUNITIES:
Display and Rich Media Ads:
728 x 90 300 x 250 160 x 600

Text Ads:
728 x 90

728 x 90 display ad after 30th post

In-content placements Above- and below-the-fold placements

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PJ DAILY DIGEST

advertising in the

The PJ Daily Digest is a newsletter that covers whats new each day on three websites PJ Media, Instapundit and PJTV. Monday - Friday, it is delivered to more than 100,000 opt-in readers via email, and the number of readers grows each day.
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These PJ-branded emails average a 20% open rate and a 26.4% click-through rate based on a three-month average. Please take a look at the advertising opportunities available on the PJ Daily Digest.

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Sponsorship Opportunities:
Above The Fold: 300 x 250 Display Ad 728 x 90 Display Ad Below The Fold: 300 x 250 Display Ad 728 x 90 Display Ad

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sponsorship opportunities for the

PJ MEDIA special email

Periodically, the PJ Media Special Email is sent to an opt-in list of 103,000 readers. For example, when PJ Media has a new venture or breaking news to report, we send this special email to our opt-in list. As with our other PJ-branded emails, we enjoy high open and click-through rates for these special emails. This dedicated, special email is also available to our advertisers. Advertisers can purchase the entire message space in this email, making their message its only focus. Here is a sample of how one advertisers information was displayed in a PJ Media Special Email.

SPONSORSHIP OPPORTUNITIES:
Advertisers can purchase the entire message space. PJ Media will introduce the advertiser at the top of the email. Acceptance of the advertisers offer is at the discretion of PJ Media. Scheduling of these emails is two per week.

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contact us

The Influencer Network

Sales representation for web-based display ads and branded newsletters. Frank Smith, Director of Ad Sales frank@publir.com 212-572-6279

Independent. American.

Sales representation for branded newsletters. Jennifer Kaczor jenniferk@newsmax.com 561-674-7736

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PLEASE NOTE
The material presented in this media kit is provided for informational purposes only. It is not an offer or acceptance of any advertising arrangement. Purchase of the advertising space displayed in this media kit for the PJ Media websites and branded emails is upon availability, and must fit with our other advertising and PJ Media offerings. PJ Media reserves the right, in its sole discretion, to refuse any advertising. The descriptions of PJ Medias branded websites, email communications and other topics are subject to change over time. Please check with PJ Medias ad sales representatives at Publir for the latest updates on PJ Media. No rights to use any trademark of PJ Media is granted herein. Any and all information contained in this media kit is for general information purposes only. While the information is accurate, PJ Media expressly excludes liability for any claims, damages, demands or losses of any kind resulting from the use of, or reliance on, these materials.
Copyright 2014 PJ Media. All Rights Reserved.

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