Beruflich Dokumente
Kultur Dokumente
QUESTIONNAIRE
1. Personal Details Name Location Gender Ph Num Monthly Income: : : : : Below Rs.10, 000 Rs. 40,001-60,000 Rs.20, 000-40,000 Above Rs.60, 000 Male Female Occupation Age : :
CUSTOMER PERSPECTIVE.
3. If yes, what encourages you to visit the BIG BAZAAR? (a) Price (b) Service (c) Product Variety
6. How often you visit BIG BAZAAR? (a) Always (b) Sometimes (c) Daily d)Rarely
7. Overall, how satisfied are you with product? (a) Satisfied (b) Very Satisfied (c) Somewhat Satisfied (cz) Unsatisfied
8. Would you recommend product to others? (a) Definitely (b) Probably (c) Might or might not (d) Probably not (e) Definitely not
9. Does the quality of the product is good? (a) Satisfied (b) Very satisfied (c) Extremely satisfied (d) Some what satisfied
(e) Unsatisfied
10. Does the BIG BAZAAR supermarket provide branded product? Yes No
MERCHANDISE MANAGEMENT
Yes
No
15. Does this supermarket have enough space to merchandise all of the products adequately? Yes No
16. Do you have enough freedom to access to the products of your choice? Yes No
VISUAL MERCHANDISING
18.Does the colors used for product display Racks attract you? Yes No
19. Which products will you prefer to be placed first? (a) BIG BAZAAR brand (b) Other brand.
20. In which order the products should be arranged? (a) Price (low to high) (d) Slow moving items (b) Variety (e) Discount items (c) Fast moving items (f) free offer items
21. In your view, who takes the responsibility & skill to merchandise in the store? (a) Managers (b) Floor heads (c) Supervisors (d) Salespeople
22. Which is the key to successful in- store merchandising? (a) Lighting (b) Floor layout (c) Signage (d) Customer service (e) Product displays
23. How frequently the front displays of a store should be updated? (a) Once in a week (c) During festival times (b) Once in a month (d) Whenever a new arrival comes
24. Out of three section ,which section arrangement you like most? (a) Grocery items (b) Cosmetics items (c) Gift items
25. Is this merchandise arrangements are convenient for you? (a) To Some Extent (b)To A Great Extent (c) Very Much (d) Never