Chapter I Executive Summary

1.1 Company Profile Chevaleresse Events and Designs is operated and managed by the students of Colegio de San Juan de Letran taking Bachelor of Science in Hospitality Management. The business is named Chevaleresse because it aims to provide good quality of service regarding event presentation. The proponents intend to provide fast and responsive service to the market as the knights want to protect their territory. 1.2 Nature of Product/ Service being Offered The business is specialized for event organizing/coordinating especially debuts. Chevaleresse Events and Designs offers: Creating an event design Finding a venue for the party Arranging food, decorations and entertainment Planning transportation to and from the event Arranging any necessary accomodations for attendees Coordinating the activities of event Supervising at the site Conducting evaluations of the event

1.3 Size and Growth Trend of Market The proponents are targeting a large group of market that needs the service of organizing a party. The people who needs an event organizer are very much welcome to be a guest of Chevaleresse Events and Designs. They are usually students who are 16-18 years old who are usually known for being party people. Chevaleresse Events and Designs is located on Eloisa St., Sampaloc, Manila near University of Sto. Thomas. The place is good for the business because the proponents are targeting the large group of students of University of Sto. Thomas to be their clients.

1.4 Make-up and Background of Management Team Chevaleresse Events and Design is owned by the three BS Hospitality Management students of Colegio de San Juan de Letran. The business main purpose is to provide fully coordinated service to the market especially on those who need a service of organizing their dream events. The business proponents are interested and had experienced organizing small events as well as debuts. De Castro, Ma. Desiree A., 19 years old from Pandacan, Manila is the event organizer and the general manager. She has the skill of planning and organizing particular events such as debuts and simple parties. Guevarra, Daphne, 19 years old from Cainta, Rizal is the Operation and Production Manager. She is in charge of operating the events necessities and luxuries.

Laguitao, Charmaine Marie, 19 years old from Tondo, Manila is the Sales and Marketing Manager of the business. She is responsible for holding and promoting sales and market of the business.

1.5 Financing Requirements The project is considered to require a capital of P90,000. The aforementioned amount will be used to acquire all the assets which are essential for the establishment and its operation. Capital contribution will be as follows:

De Castro, Ma. Desiree --------------------------------------P 30,000.00 Guevarra, Daphne--------------------------------------------Laguitao, Charmaine Marie--------------------------------30,000.00 30,000.00 P 90,000.00

1.6 Key Projection Year Total Service Income 2013 2014 2015 4,429,000.00 5,392,200.00 6,347,660.00 341,444.37 1,014,459.73 1,643,965.50 Gross Profit Net Income after Tax 239,011.06 710,121.81 1,150,775.85

1.7 Proposed Use of Funds The funds will be used for the supplies and necessities of the business. They will be use for the flower designs, balloons arrangement, reservation fees for the venues, and initial payment for the party host, photography and videography and other needs for the event.

Chapter II Business Description

2.1 Mission and Vision Statement

Mission Chevaleresse Events and Designs commits to give their customer utmost satisfaction and personalized service for their special occasions. The business makes it a point to provide you the best for your moneys worth. They will give you the best events everybody dreamed for. The business will be promoted through internet and fliers for an easy and positive communications through their clients. Our goal is to always exceed your expectations!

Vision After 3 years of opening the business, the owners envision Chevaleresse Events and Designs to be a big company that will supply the different event needs such as catering and venue. They want to have their own catering services and own venue where the party will be held. They will provide their own photography and videography and other services. They will handle their own business, no suppliers needed and all will be done only at Chevaleresse Events and Designs. 2.2 History Behind the Idea This semester, the students were required to make a business plan with a group of three. The students decided to be together as a group because of the idea that they wanted to impart their knowledge about events planning and organizing especially during debuts, graduation balls and cocktail parties.

The three students chose covering events since it is near on their age bracket and theyd already experienced such parties. They wanted to help those people who want their event to become stress-free and worry-free. As an event planning and organizing team, we are willing to give them the best party experience everybody dreamed.

2.3 Companys Current / Proposed Legal Form Chevaleresse Events and Designs is owned by three Hospitality Management students namely Ms. Ma. Desiree De Castro, Ms. Daphne Guevarra, and Ms. Charmaine Marie R. Laguitao. The company will have partnership as the legal form of business ownership.

In the business organization, there are three persons who will contribute equal shares of money, time, property, skills, and talent to carry on the business venture. It acquires juridical personality with the agreement of the partners. This kind of legal form has advantages and disadvantages. The advantages of partnership are there are three persons to share the expenses and to perform tasks needed in the business. On the other hand, the disadvantages of having this kind of legal form are there is dissolution of partnership by any personal rifts between partners, there is equal profit sharing despite unequal attention and time given by partners to business, and there will be three persons that will manage the business which means one must need to consider the opinion and point of view of the other partner. The distribution of profit or even loss of the company will be distributed equally and fairly.

2.4 Proposed Entry Strategy and Time Line of Events As a new small business enterprise that caters the need of the market, the proposed entries would be with the use of the traditional, formal and with the modern way of spreading the information through word of mouth, sending e-mails, having social network accounts, sending text brigades promotional through fliers, pamphlets and posters as advertisement, promo prices and packages.
2011 May Nov Dec Feb Mar Jan Apr Activities Idea Gathering Survey/Distribution of Questionnaires/Analysis Planning Stage Canvassing Bidding 2012 Nov Dec Aug Sep Jun Oct Jul 2013 Feb Jan

Contract Signing Obtain of Financing Registration Receiving the Supplies/ Materials Start of Normal Operation

Figure 1. Time Line of Events 2.5 Description of Initial Products The proponents want to fully understand the customers style, sensibilities, likes and dislikes. From there, they will begin to help them create an overall vision for the event. Throughout the planning stages, they will introduce creative ideas, leverage our network of resources and vendors then manage the day-to-day details in order to make your event vision become a reality. The end result is an event that not only reflects who they are but one that is unlike you or your guests has ever attended. a. On-the-day Coordination Services This is the package suited for clients who are almost done with the event planning. The service includes final arrangements with booked suppliers (caterers, photographers, etc.), completion of the program and program briefing with the host, supervision of the venue setup, and administration on the actual day of the event. The estimated amount for the professional fees and over all service starts at P10, 000 b. Partial Coordination Services This package is for clients who are partially done with the event planning. This includes completion of plans, providing suppliers that are still lacking, final arrangements with booked suppliers (caterers, photographers, etc.), completion of the program and program briefing with the host, supervision of the venue setup, and administration on the actual day of the event. The estimated amount for the professional fees and over all service starts at P15, 000 c. Full Coordination Services (Stress-free Package) This includes the full supervision and planning process from the day of conceptualization up to the actual day of the event. Definitely, it will provide a stress-free program. All the suppliers will be provided depending on the needs of the event. It includes unlimited

coordination with the team and thorough planning to make your event a success. The estimated amount for the professional fees and over all services starts at P 25,000. d. Other Party Needs provided by Chevaleresse Events and Designs: - Chocolate Fountain (P1,200) - Bubble Machine (P1,300) - Mobile Bar Services (P4,500) - Fireworks Display & Sky Lanterns (starts at P2,500) - Party Host (starts at P1800) - Balloon & Flower Arrangement (starts at P3,000) - Photography and Videography (starts at P10,000) - Photobooth (starts at P4,500) - Catering Services (P350/head and up depending on the menu and inclusions) - Lights & Sounds (starts at P6,000) - Tarpaulin (starts at P500) - Invitation (P80/piece depending on the design, materials and layout of the invitations) - Signature Frame (starts at P500) - Giveaways (P80/pc depending on the materials and designs)

2.6 Product Research Development Chevaleresse Events and Designs is in a unique position of competition. They compete against other event planners, both on the large and small scales, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price.

a. Other Event Planners Strengths: Have been in the market longer; have established a reputation and client base.

Weakness: Reputation precedes them No systems-based businesses designed to produce consistent results

Focus on smaller events specialized events are main focused rather than all events do not have the supporting products to market with, or instead of, event planning services.

b. Employees or Persons wishing to do it themselves Strengths: Internalized cost of planning the event Able to add tiny personalized touches that have meaning within the group or family Weakness: Consumes time that could be spent on other things don't have access to the best prices, services, and other needed resources available

Chapter III Market Analysis

3.1 Description of the Industry Chevaleresse Events and Designs is in line and organizing events. The business is a merchandising industry, it is a small business owned and managed by three junior Hospitality Management students in Colegio De San Juan De Letran. The need of the market in providing services is very trending now. It gives the customer the easiest way of setting up a party. It will help them to have less worries for making an event. The business will get suppliers from their different service offer like lights and sounds, photography, bands and performers, mobile bars, catering services, back-drafts and designs, and hair and makeup.

3.2 Target Market The company sees the market as responsive to the service that is offered. The target markets are the people who need party organizers for their dream event. Most likely, the students/teenagers who are turning eighteen. The company must have a creative advertisements and commercials in order for them to catch the clients attention, by that the clients will patronize the service/s that the company will offer. 3.3 Marketing Research

Table 1. Frequency of Preferring Parties Response YES Frequency 83 Percentage 83%

NO 17 17% Table 1 shows that 83% out of 100% prefer parties and 17% do not. Table 2. Frequency of Attending Parties Response Frequency Percentage Once a week 18 18% Once a month 54 54% Once a year 6 6% Others 22 22% Table 2 shows that 18% out of 100% attend parties once a week, 54% attend once a month, 6% once a year and the remaining 22% out of 100% response with others.

Table 3. Frequency of Theme prefer by the respondents Response Frequency Percentage Masquerade 9 9% Hollywood 68 68% Retro 11 11% Others 12 12% Table 3 shows that 9% prefer to have a Masquerade for their party, 68% prefer to have a Hollywood theme, 11% response with Retro theme and 12% for others. Table 4. Frequency for the Willingness of Spending Budget for Celebration Response Frequency Percentage P 20,000 P 29,999 14 14% P 30,000 P 39, 999 5 5% P 40,000 P 49,999 16 16% P 50, 000 and above 65 65% Table 4 shows that 14% out of 100% are willing to spend P 20,000-29,999, 5% for P 30,00039,999, 16% for P 40,000-49,000 and 65% are willing to spend P50,000 and above to have a party.

3.4 Competition The Economies of scale rate of the business may have potential to compete with other competitors because the company offers such services that would click to the market. And with the environment near the business and economic rate of the country would result of having those service worth to avail. So that clients would patronize the business. The Resource requirements rate is high because competitors already have their suppliers. And as a new comer, the industry would look for more suppliers that would give them need in an equal deal and agreement Direct Competition Chevaleresse may compete to the company whos business is giving or offering service like as what Chevaleresse can offer to the clients, But the management decided to put the business in the place wherein there is no direct competitor. Indirect Competition The indirect competitor that Chevaleresse might have, are the companies that can offer or give the clients services which Chevaleresse cannot offer.

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Computer Shops Restaurants House/Rentals Convenience Stores

3.5 Barriers to Entry Any condition that makes difficult to progress or to achieve the objective of a business. It comes in different but effects are relatively the same. These are major hindrances that affect the entry of a business:

Start-up capital: It is most common barrier because start up costs is the single biggest factor to consider in putting up a business. Without money how will you initialize your business?

Competition: Competitors are critical factors to consider. They can be disastrous for productivity development of a business. Merriam Webster defines competition in business as The effort of two or more parties acting independently to secure the business of a third party by offering most favorable terms. It occurs naturally between every individual, so it goes with every business.

Workforce: A task of a leader of any organization is the choice of its subordinates. The objective here is to select the right people to hire in the company to achieve the targeted goals.

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Chapter IV Operation Aspect 4.1 Marketing Strategies 4.1.1 Product

VENUE

Chevaleresse Events and Designs will help you find the most convenient and best yet affordable venue for their clients whether they want it on an indoor or an outdoor celebration.

TABLES & CHAIRS Chevaleresse Events and Designs will help you find the best presentation of tables and chairs depending on the theme of the event.

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CATERING SERVICES

Chevaleresse Events and Designs will help their clients find catering services for the entire event.

DESIGNS & BACKDROPS

Chevaleresse Events and Designs will help their clients find designers who can make different types of designs and backdrops depending on the theme of the event.

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EMCEE/HOST If you still dont have the master of ceremonies for your event, Chevaleresse Events and Designs will help their clients find emcees/hosts that will make the event more alive for you.

PHOTOGRAPHY & VIDEOGRAPHY

Chevaleresse Events and Designs will help their clients find different packages for the photo and video coverage of the event. They will make sure that all precious moments will be captured on your special day.

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PHOTOBOOTH SERVICES

Chevaleresse Events and Designs will help their clients find affordable photobooths for fun and also for souvenirs of their guests.

MOBILE BAR

Chevaleresse Events and Designs will help their clients find mobile bars with different packages depending on what shooters, liquors, cocktails and mocktails to be served.

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INVITATIONS

and

GIVEAWAYS

Chevaleresse Events and Designs will help their clients find personalized invitations and giveaways depending on what they prefer.

4.1.2

Product Category a. Debut Chevaleresse Events and Designs is in line with debut party because the owners already experienced having debuts on their own. They have the knowledge of organizing such parties and assisting on it.

b. Simple parties/Cocktail parties Chevaleresse Events and Designs also want to serve their clients for Junior and Senior Prom, Graduation Balls or other cocktail parties. The organizers can arrange it according to the request of the client.

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4.1.3

Brand (Logo)

4.1.4

Packaging Since the product would be services, there will be no packaging needed aside from the giveaways that will have our logo on its packaging.

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4.2 Pricing PRODUCTS 1. Professional Fee 2. Photo & video packages 3. Invitations 4. Giveaways 5. Lights and Sounds Chevaleresse Events and Designs PhP10, 00 starts at PhP10,000 starts at PhP80/pc depending on the materials to be used starts at PhP80 starts at PhP6,000 Ravenouz PhP15, 000 starts at PhP19,588 starts at PhP100 starts at PhP110 starts at PhP7,500

4.2.1

Place of Distribution Place of distribution of Chevaleresse Events and Designs will depend on the clients choice.

4.2.2

Promotions Word-of-mouth advertising is a large influence on the success of personalservice businesses; if you create an unforgettable experience for a client -- and ask for referrals -- that client is likely to spread the word about your company. The opposite holds true as well, however, so service quality plays a large role in word-of-mouth advertising.

Transit advertising may be the best advertising idea for you since it has mass audience. Local website advertising, more people are spending more time online than ever before. Facebook, Twitter, World Wide Web and Multiply are the best social websites to advertise.

Trade show participation thru this your business will be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries.

Cross-promotions, joining forces with other businesses can greatly increase your advertising power and your marketing reach.

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4.3 Uses of the Product/Service

Each packaged have their designated function. The clients will chose from it and the organizers will respond whatever the decision was made by them. Chevaleresse Events and Designs will be a great help to all debutants for easier and stress-free event.

The benefit and advantage of the customers is that they know the different kinds of services Chevaleresse Events and Designs can offer. The organizers will give their best to have the best event they are dreaming of. All materials and event needs will be check before, during and after the event. 4.4 Production Plan

Chevaleresse Events and Designs had their own suppliers for the event needs. The business will give the best supplier for each of the services offered. It will be really trusted and gives a great impact to their customers because of the service they had. The proponents served this product by means of offering different packages according to the needs of their customer. They suggested different services which will be a big help to the customer to choose the kind of service they wanted. They will have the checklist for the entire event.

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4.4.1

Description of the Process From the different suppliers of Chevaleresse Events and Designs, it will undergo through the business before it is offered to the customer. All types of services offered in the business are handled by the management team of Chevaleresse Events and Designs. Supp Suppliers

Chevaleresse Events and Designs

Customers
4.4.2 Alternative Process Considered The owners want to produce their own services if they have the enough money to buy and supply the customers needs. For the meantime, they want to invest on the events like assisting on simple parties and events.

4.4.3

Equipments List of equipments needed: Equipments Costing P10,000.00 5,000.00 3,000.00 8,000.00

Laptop Printers Filing and Organizing Equipments Projector

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4.4.4

Location

4.4.5

Utilities Utilities such as water and light will be paid and handled by Chevaleresse Events and Designs. The rent for the office will also pay according to the owner of the space. The office supplies and event needs will be organized in the office and will have a stock so that problems will be avoided.

4.4.6

Waste Disposal Chevaleresse will make sure waste is handled and disposed of properly. Chevaleresse know that they must comply with the Government Duty of Care legislation which sets out how commercial or business waste should be stored, transported, disposed of and recorded.

4.5 Compensation The owners are planning to give the suppliers their payment every after the project so that financial problems will be avoided. For the one person who will be an assistant to the office, the owners plan to give her salary weekly.

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4.6 Organization Policies Policies must be follow to avoid unnecessary problems. Chevaleresse Events and Designs want to organize all things starting from the simple things in their office going to the events. The policies that must be observed are: Contract signing for every clients who will need an event organizer. Suppliers must be under Chevaleresse Events and Designs. Down payment must be half of the price and should be paid before the event start organizing and the other half after the event. Clients should be coordinate with the Chevaleresse to distinguish their wants. All problems must be go through the owners.

4.7 Customer Support Chevaleresse will be concerned to get the feedback from their clients through comment cards, website, facebook page and twitter account. Through this strategy, they will be able to ensure what actions they must do to satisfy clients demands. They are also able to hear the different comments so that they can improve more their job and had a good feedback to others.

4.8 Future Research and Development Plans Chevaleresse is confident to the fact that this business could grow as years go by. As soon as the business would be stable and earned large profit, the proponents of Chevaleresse would expand. They would also add extra services to be able to respond to the growing demand of their clients.

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4.9 Plant Size and Layout

4.10

Supplies Supplies Costing 500.00 500.00 200.00

1. Papers 2. Pens, Pencils and Markers 3. Stapling, Taping and Fastening Items 4. Calendars, Planners and Presentation Boards 5. Office Maintenance Materials 6. LCD & Projector 7. Bubble Machine

2,500.00 2,000.00 20, 000.00 2,000.00

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Chapter V The Management Team

5.1 Background and Primary Responsibilities of the Management Team Chevaleresse Events & Designs supply to all types of services relating to the events industry and take on the responsibility of coordinating all the logistics involved in making the event work to the client's satisfaction. The proposed business needs a management team to operate and to cater to all the needs of their clients as well as to offer quality services in the field. A management team must have their capacity to market and operate the proposed business. The over-all management of Chevaleresse Events & Designs will be under the General Manager. The team will have three departments which will handle the whole operation: Operations Management, Accounting and Finance Department and Sales and Marketing Department. There will also be one personnel who will be our Runner.

5.2 Organizational Structure

Ma. Desiree A. De Castro General Manager

Daphne G. Guevarra Operations, Accounting & Finance Manager

Charmaine Marie R. Laguitao Sales and Marketing Manager

Personnel 1 Office Runner

Figure 2. Organizational Structure

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POSITION

RESPONSIBILITIES She will be responsible for the overall aspect of the business. She will assess the performance of the employees

SALARY

General Manager

as well as the business as a whole. She will discuss plans and marketing strategies with sales managers to increase company profits. She will implement the companys policies and procedures. She will plan and implement marketing and sales activities. She will monitor how target markets respond to

6% of total investment

Sales and Marketing Manager

marketing efforts. Her goal is to increase profit and retain loyal clients. She will maintain a positive attitude that promotes team work within the company and a favorable image of the business. She will handle issues that arises everyday due to some discrepancies in following the set procedures of working or due to some unknown unforeseen cause. She will provide the employees of the organization with a proper working environment where creativity can foster and team spirit can develop. She will be responsible for managing activities that are part of the production of goods and services. She is in-charge of budgeting and cost control. She will monitor and control the flow of cash to meet the business and investment need of the business.
6% of total investment 6% of total investment

Operations Manager

Accounting and Finance Manager

Under OM

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 She will file and organize financial documents and supports. She is responsible for budgetary decisions and planning. Office Runner He / She will assist in the day-to-day running of the offices, logging and carrying out staff requests or forwarding to appropriate alternative staff if necessary PhP2,000 per month

5.3 Capitalization/Ownership

Php30,000.00

Php30,000.00

De Castro Guevarra Laguitao

Php30,000.00

Figure 3. Capital per Person

The form of business ownership of Chevaleresse Events and Designs is Partnership, which is owned and operated by Ma. Desiree A. De Castro, Daphne G. Guevarra and Charmaine Marie R. Laguitao. Partnership is simply the relationship existing between two or more persons who have joined together to carry on a trade or business for profit. Each person contributes money, property, labor, or skill, and expects to share in the profits and losses of the business. A partnership is a flexible business form because the arrangement is purely consensual. Each general partner is personally responsible for any partnership obligations that arise during the existence of the partnership. Also, general partners legally have equal abilities to contribute to management decision making.

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Chapter VI Critical Risk

6.1 External Risk When you start operating your business, your company will surely face critical risks. These risks are outside of control of your management and these might be the cause to stop the success of your business. The following is a brief list of common risks.

Clients loyalty Once you undertake a business, you must have the loyalty of your clients. To be able to get that, you have to give your clients a good quality of services

Location Since the business is located at Espaa, Manila, and the main problem with the location is that it gets easily affected during heavy rains hence the abrupt flooding where in the business must forced to shut down until the water subsides.

Robbery It is the act of stealing and it will be a big problem if the money of the business will be robbed.

6.2 Internal Risk Internal risks are essentially within the companys control, your management provided you have the aptitude and attention to detail to exercise it. Such risks could include the following: Lack of expertise This risk is the most common problem of all the first timer businessmen, because they have limited knowledge in operating and managing the business yet they are willing to find all the possible solutions to make it up.

Personnel Problem The personnel that the group will hire serve as the frontage for the operation of the business. The personnel might encounter some problems like sickness, personal problem and other reasons that the personnel cannot make it to operate the business

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Lack of financial resources The group can encounter insufficient budget because the business is a new entry in the industry and still adjusting. Sales might be low at first and the income will be affected that can cause lack of financial resources to support the business.

6.3 Insurance Provisions Fire Insurance: To protect the property in the event of or damage caused by fire, explosions, and acts of nature or other accidents

Property Insurance: This covers protect the assets including the equipments and real property used in business operations.

6.4 Contingency Plan

External Risks

Contingency Plan Chevaleresse will always provide good

Clients Loyalty

quality services in order to maintain their loyal clients. The management should provide free

Location

transportation for the clients so that it will not be difficult for them to reach us. The team would constantly remind the

Robbery

personnel to always be aware and alert for people who arent trustworthy.

Internal Risk

Contingency Plan If in client complain occurs regarding the

Lack of Expertise

services being offered, the management will solve it through formal and proper conversations. The team will always have a prepared

Personnel Problem

substitute so that whenever events like this would happen, the business wouldnt have

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any problems regarding the personnel. The team would capitalize their own Lack of Financial Resources money which would serve as in investment to the business or Search for a sponsorship.

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