Master's Thesis - Adopting Social Networking and Technology: The Challenges and Obstacles Atlanta-based Nonprofits Encounter - Shanika "Nikki" Wooton - March 2012

Nonprofits have been steadily adopting the use of social networks to raise awareness, market events, and even fundraise. However, the use of such sites is being undertaken in many cases without planning, setting goals, or measuring these efforts. This study will examine how three-Atlanta based nonprofits are engaging the use of social networks, and how budget, as well as staff affects the role technology plays in their utilization of these sites. Furthermore, this study will seek to understand the obstacles and challenges of using social networks and technology, as well as suggest ways to maximize overall usage.