Things get interesting when you figure out what you need to know to find more of the right client. That starts by trying to capture the most complete data picture you can. That allows you to go on the value offensive and be ready to help before the problem happens. Then your agency also has the opportunity to relevantly exist on multipule channels to create a truly effective branding experience. That's what I talk to Greg Elsberry, of Cole Information, about how they help get everything started. Make sure to connect with Greg: Cole Information LinkedIn