28 min listen
Pricing
FromThe Bottom Line
ratings:
Length:
28 minutes
Released:
Nov 1, 2012
Format:
Podcast episode
Description
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
Evan and his guests discuss the science of pricing goods and services. How do companies decide what to charge - and how much of it is educated guesswork as to what they can get away with?
In the studio are Roger Mavity, chief executive of the Conran Group; Rita Clifton, branding expert and former chairman of Interbrand; Scott Malkin, founder and chairman of Value Retail which owns the outlet shopping centre Bicester Village.
Producer: Ben Crighton
Editor: Innes Bowen.
Evan and his guests discuss the science of pricing goods and services. How do companies decide what to charge - and how much of it is educated guesswork as to what they can get away with?
In the studio are Roger Mavity, chief executive of the Conran Group; Rita Clifton, branding expert and former chairman of Interbrand; Scott Malkin, founder and chairman of Value Retail which owns the outlet shopping centre Bicester Village.
Producer: Ben Crighton
Editor: Innes Bowen.
Released:
Nov 1, 2012
Format:
Podcast episode
Titles in the series (100)
Reinvention: Evan Davis asks his guests about reinventing a business and what to teach our children. by The Bottom Line