The Learning Leader Show With Ryan Hawk #297: Tero Isokauppila - CEO Of Four Sigmatic: Principled Based Leadership Full show notes can be found at www.LearningLeader.com Show Notes: Commonalities of sustaining excellence: "They love what they do" -- Love the process.  The work Humility/Excitement to learn -- they know things will change and they must adjust Listen more than you talk. Curiosity -- The Dalai Lama exemplifies this very well. Able to adjust -- Madonna is a prime example of being able to adjust and reinvent herself How being a 13th generation farmer from Finland helped set the course for Tero's life -- "I have domain knowledge." Finnish people consume more coffee per capita than anyone in the world The idea of putting mushrooms in coffee came because of this Super foods help with: Hormonal response Gut health Immune system Four Sigmatic is a company built with super foods The beginning -- "It all comes down to value generation.  If you want to generate value, you have to see what others don't yet see." Culture -- "You need to rally around people who believe in the mission." Find believers and sponsors as your first employees -- his founding team were former teammates Get to know you team deeply -- how they think, feel, act, what motivates them Currently they have a fully distributed team of 37 people The hiring process and qualities they look for.  Four lenses: Can they do they job? -- Skills How will they fit in our culture? -- Fundamentals What do they cost? -- Financially and emotionally What is their growth potential? They must be "extra good" at communication - written and verbal.  How do they write emails?  Must be extra organized. "Culture exists whether you want or not.  It is what it is." Their principles: S - Stay healthy, eat well, exercise W - We are us, not them A - Always carry product R - Results with freedom -- KPI M - Make it grow, let it go Examples of innovation