Nils Mattisson, CEO of Minut, a company that designs tools to help homeowners monitor their homes. Listen as Nathan grills Nils on the basis of Minut’s product pricing, their investment sources, and the likelihood of Minut taking off in the consumer hardware market.
Famous 5Favorite Book? –The Innovator’s DilemmaWhat CEO do you follow?— None What is your favorite online tool?—SlackDo you get 8 hours of sleep?— NoIf you could let your 20 year old self know one thing, what would it be?—Always take the leap, no matter the fear.Time Stamped Show Notes:01:03 – Nathan’s introduction 01:09 – Welcoming Nils to the show01:25 – Nils role at Apple02:05 – Working on the original iPhone 03:53 – What Minut does05:43 – How the Minut algorithm works07:19 – Finding success on Kickstarter08:20 – The costs of production for Minut08:45 – In consumer hardware, prices drop rapidly as products take off—sell for 4x production cost10:31 – How are new buyers finding the product10:44 – Pre-sold 4K products, now delivering11:21 – Eight team members11:30 – Backed by a variety of investors13:27 – Raised nearly $500K thus far14:53 – Nils@Minut.com 16:14 – Famous 5
3 Key Points:Be courageous—make the leap of faith.Just because you work for a kick-ass company (like Apple), doesn’t mean you need to stay there.If you want to get into consumer goods, Kickstarter is GREAT way to test the market.
Resources Mentioned:Host Gator - Powerful web hosting made easy and affordable.Minut – Nils’ company
CreditsShow Notes provided by Mallard Creatives
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