Reid Mitenbuler has spent the last several years researching how whiskey has influenced American history (and vice versa). The result of this research is his new book, Bourbon Empire: The Past and Future of America's Whiskey. In it, Reid takes a deep-dive into the history of American distilleries, from the pre-revolutionary war era all the way up to modern day manufacturing methods. In this episode, Chad and Reid sit down to discuss how whiskey grew from a few backyard distilleries to an industry that pumps out millions of bottles a year. Reid also talks about the secret history behind the industry that you won’t see in the commercials. Mission Daily and all of our podcasts are created with love by our team at Mission.org We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!