27 min listen
The NPD Group's Larissa Jensen: 'Brands are now reacting to consumer demand'
The NPD Group's Larissa Jensen: 'Brands are now reacting to consumer demand'
ratings:
Length:
36 minutes
Released:
May 2, 2019
Format:
Podcast episode
Description
The role of the analyst in any industry is to monitor how that industry is evolving and track the movement of some of its most major players. Larissa Jensen's industry of focus is beauty, and she has spent nearly 15 years following everything from the rise of social media and consumer empowerment, to the explosion of digitally native brands and what she calls "the Kardashian effect." Now, as executive director and beauty industry analyst at The NPD Group, Jensen has become the go-to resource for all prestige beauty insights and trends. In this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Jensen to discuss some of the latest trends, like CBD and adaptogens, the rise of extreme transparency and the current drivers of the fragrance market.
Released:
May 2, 2019
Format:
Podcast episode
Titles in the series (100)
Nest Fragrances' Laura Slatkin: 'The consumer really wants a brand that's important': In 1992, Laura Slatkin had no interest in home fragrance. She had spent 12 years building a successful career for herself working on Wall Street, where she met her husband. After they were married, her brother-in-law had an interior design business... by The Glossy Beauty Podcast