60 min listen
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Length:
43 minutes
Released:
Feb 16, 2013
Format:
Podcast episode
Description
So, you have an iconic brand, but not enough supply to meet growing global demand...so you make one change in the product to increase supply, and all hell breaks loose! That's the situation Rob Samuels of Maker's Mark found himself in this week after announcing that the Bourbon his family has produced for more than 50 years would be lowered from 45% ABV to 42%. With media outlets from all over the world calling him for interviews, Rob sat down to talk with us this week about the reasons for the change, and why most people shouldn't notice any difference. In the news, we mourn the passing of Truman Cox, get the first word on an all-new Bourbon from Jim Beam, and discover a new use for whisky glasses.
Released:
Feb 16, 2013
Format:
Podcast episode
Titles in the series (100)
A Whisky Dream Realized (WhiskyCast Episode 678: January 28, 2018): Three years ago, we introduced you to Graeme Macaloney, a Scottish-Canadian pharmaceutical engineer with a dream of making his own single malt whisky in British Columbia. Back then, he had the plans and the consultants, but not all of the money... by WhiskyCast