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#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#405 How to Better Integrate PR as Part of a Wider Digital Approach: Interview with Andrew Smith
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
30 minutes
Released:
Aug 3, 2017
Format:
Podcast episode
Description
In today's episode of the Internet Marketing Podcast, Andy is joined by Andrew Smith, Managing Director at Escherman PR to talk about integrating PR into a wider digital approach.
On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage:
the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience. For information regarding your data privacy, visit acast.com/privacy
On the show Andy and Andrew discuss: The relationship between PR and SEO throughout the years and whether they'll ever merge into one another. Ranking by proxy: the hidden SEO value of great online press coverage:
the idea of ranking through online press coverage & how you can do it. How you can use Buzzsumo as an opportunity finder. How you can measure the success of a PR campaign using GA/Urchin. Finally, Andrew provides us with his one top tip/key takeaway for the audience. For information regarding your data privacy, visit acast.com/privacy
Released:
Aug 3, 2017
Format:
Podcast episode
Titles in the series (100)
AN INTRODUCTION TO PAY PER CLICK (PPC) – EPISODE #8: This week we take at look at the subject of Pay Per Click. PPC can be an excellent means of getting targeted traffic to … See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing