On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads. Specifically, we talk about how she markets her boudoir photography business on channels like Groupon and LivingSocial but also started testing Facebook ads. After months of frustrated testing, she finally started getting the results she was hoping for, lowering her cost per lead by two-thirds and also cutting her cost per sale. Amber shares what she’s doing to get such good results, including a discussion around her offers, the importance of upsells, the challenges her specific business faces in terms of Facebook compliance and a lot more. On the Show Today You’ll Also Learn: Why knowing their numbers was one of the most critical things Amber and her partner did in their business The offers she’s using to attract clients Why upsells are critical to the success of her ad campaigns Why it took a while to gain momentum with her Facebook ad How she targets her ad The different types of things they test with their Facebook a Since they’re a boudoir photography business, how they make sure they’re compliant with Facebook’s ad policies And a whole lot more… If you’re a business who is marketing using a variety of channels, you’re going to love this episode. It may have taken Amber a while to gain traction with her Facebook ads, but her results speak for themselves.  She’s a great example of how sticking with testing pays off.