26 min listen
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Length:
15 minutes
Released:
May 2, 2019
Format:
Podcast episode
Description
Getting supporters to take action and engage with elected officials on policy issues can be a challenge, requiring organizations to start thinking outside the box. Learn from one social good organization how innovating and testing new tactics can help boost advocate engagement. This episode of the sgENGAGE Podcast features an interview with Chris Masak, senior associate director of advocacy at the Alzheimer's Association. Chris shares how the Alzheimer’s Association has experimented to get more people engaged in Alzheimer’s advocacy. He also gives tips on how to identify people likely to take action on your cause and how to decide which methods of engagement to experiment with. Finally, Chris discusses the new tactics and technologies he is looking forward to trying next. Topics Discussed in This Episode: Chris’s insights on advocacy strategies for large and small organizations Identifying the right potential advocates to engage with How to determine what new engagement methods your organization should try New technologies and advocate engagement tactics to get excited about Resources: Chris Masak Alzheimer’s Association Grassroots Galvanizer Playbook Quotes: “When it comes to the advocacy work, if you’ve taken an action recently, if you’ve spoken out on an issue and done it in a way that we like, those are the people that we want to identify first.” “It’s the long game that we’re ultimately looking for. Some of the stuff that has come out as beta tests or trial runs, those are the things that have had a lasting impact on our movement.” “Even the biggest organizations probably have fewer resources than you’d expect when it comes to certain things. There’s some duct tape and glue going on no matter what.”
Released:
May 2, 2019
Format:
Podcast episode
Titles in the series (100)
Episode 152: Putting Purpose into Practice with Shared Value: Companies are increasingly recognizing the importance of purpose. But what does it really mean to have a purpose-led organization? And how can you help your organization more effectively put its purpose into practice? That’s what today’s guest,... by The ENGAGE Podcast