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Length:
32 minutes
Released:
May 24, 2017
Format:
Podcast episode
Description
On today’s episode we are talking about storytelling and why so many organizations are struggling with this. Our guest today is Vanessa Chase Lockshin, the President of The Storytelling Non-Profit and the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Listen in as we discuss Vanessa’s techniques for teaching non-profits how to raise awareness by telling their stories. Topics discussed this episode: Reasons why non-profits have trouble telling their stories How overthinking can trip up people in organizations Why a culture that lacks collaboration makes storytelling difficult Importance of using a natural tone and cadence in fundraising copywriting Writing from a micro level vs. a macro level Starting small with content audits Data gathering to create audience personas How stories help donors see the impact of their donation Resources: Blackbaud Blackbaud - Twitter #nofilternonprofit Blackbaud - Facebook The Storytelling Non-Profit Vanessa Chase Lockshin - Twitter The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness npENGAGE Quotes: “Introduce donors to the big picture without overwhelming them. ” Vanessa Chase Lockshin “Create context for donors to understand and relate to the cause using narrative” Vanessa Chase Lockshin “Lack of collaboration can make it difficult for people in non-profits to find stories to tell.” Vanessa Chase Lockshin
Released:
May 24, 2017
Format:
Podcast episode
Titles in the series (100)
Episode 152: Putting Purpose into Practice with Shared Value: Companies are increasingly recognizing the importance of purpose. But what does it really mean to have a purpose-led organization? And how can you help your organization more effectively put its purpose into practice? That’s what today’s guest,... by The ENGAGE Podcast