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DP 096: The Impact of Journalism as Content Marketing: What's the difference between journalism and online content marketing? Both work together to deliver useful and engaging information that connects to members and generates leads. More and more organizations are realizing the value of high-value...

DP 096: The Impact of Journalism as Content Marketing: What's the difference between journalism and online content marketing? Both work together to deliver useful and engaging information that connects to members and generates leads. More and more organizations are realizing the value of high-value...

VonDriving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations


DP 096: The Impact of Journalism as Content Marketing: What's the difference between journalism and online content marketing? Both work together to deliver useful and engaging information that connects to members and generates leads. More and more organizations are realizing the value of high-value...

VonDriving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

Bewertungen:
Länge:
48 Minuten
Freigegeben:
Mar 16, 2016
Format:
Podcast-Folge

Beschreibung

What's the difference between journalism and online content marketing? Both work together to deliver useful and engaging information that connects to members and generates leads. More and more organizations are realizing the value of high-value content, and are hiring journalists to produce it. This week, Julie Shoop joined Driving Participation to discuss the gradual convergence of marketing and journalism. Julie is Vice President and Editor in Chief of Associations Now Magazine, a subset of ASAE, which works to provide resources, education, ideas, and advocacy to enhance the power and performance within associations and nonprofit communities.
Freigegeben:
Mar 16, 2016
Format:
Podcast-Folge