30 min listen
DP 096: The Impact of Journalism as Content Marketing
DP 096: The Impact of Journalism as Content Marketing
ratings:
Length:
48 minutes
Released:
Mar 16, 2016
Format:
Podcast episode
Description
What's the difference between journalism and online content marketing? Both work together to deliver useful and engaging information that connects to members and generates leads. More and more organizations are realizing the value of high-value content, and are hiring journalists to produce it. This week, Julie Shoop joined Driving Participation to discuss the gradual convergence of marketing and journalism. Julie is Vice President and Editor in Chief of Associations Now Magazine, a subset of ASAE, which works to provide resources, education, ideas, and advocacy to enhance the power and performance within associations and nonprofit communities.
Released:
Mar 16, 2016
Format:
Podcast episode
Titles in the series (100)
DP 008: Building the Pipeline for Nonprofit Supporters with Gail Bower: Events are a great way to draw people in to see what your organization is all about, and to hold a successful event you need a strategy. Enter Gail Bower, president of Bower & Co. Consulting, who chats with Beth this week about how to create an... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations