22 min listen
189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood"
189: Dunkin' Rebrands Foundation to Bring More "Joy In Childhood"
ratings:
Length:
23 minutes
Released:
Nov 8, 2016
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to Christine Riley Miller, Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands, about the company's new, re-branded foundation, the _Joy in Childhood Foundation_. The goal of the foundation is right in the name: to provide the simple joys of childhood to sick and hungry kids.
On the show, Megan, Christine and Joe discuss:
- Why Dunkin' decided to rebrand its foundation.
- Dunkin's partnership with Feeding America and their effectiveness working with brands like Dunkin'.
- Is the rebranding more than a name change? Yes! Focus moving forward are food banks and children's hospitals.
- How Dunkin' Brands works with its franchisees to balance local initiatives with national programs.
- How Dunkin' works with children's hospitals - and other organizations that bring "joy" to children.
- How Dunkin' raises money for its philanthropic initiatives. There is a point-of-sale fundraiser happening right now at Dunkin' stores!
- Joe and Christine discuss Joe's favorite Dunkin' fundraiser: Cops on the Rooftop. They've raised $2.3 million since the event's inception!
- How Dunkin' communicates its social impact to consumers, franchisees and employees.
- Will more companies follow Dunkin's lead and create foundations to raise and distribute money?
**Links & Notes**
- [Joy in Childhood Foundation](http://www.Dunkin'brands.com/foundation "Joy in Childhood Foundation")
- [Dunkin' Donuts Cops on the Rooftop](https://www.soill.org/event/Dunkin'-donuts-cop-on-rooftop/ "Dunkin' Donuts Cops on the Rooftop")
- [Christine Riley Miller on Twitter](https://twitter.com/crileycsr "Christine Riley Miller on Twitter")
On the show, Megan, Christine and Joe discuss:
- Why Dunkin' decided to rebrand its foundation.
- Dunkin's partnership with Feeding America and their effectiveness working with brands like Dunkin'.
- Is the rebranding more than a name change? Yes! Focus moving forward are food banks and children's hospitals.
- How Dunkin' Brands works with its franchisees to balance local initiatives with national programs.
- How Dunkin' works with children's hospitals - and other organizations that bring "joy" to children.
- How Dunkin' raises money for its philanthropic initiatives. There is a point-of-sale fundraiser happening right now at Dunkin' stores!
- Joe and Christine discuss Joe's favorite Dunkin' fundraiser: Cops on the Rooftop. They've raised $2.3 million since the event's inception!
- How Dunkin' communicates its social impact to consumers, franchisees and employees.
- Will more companies follow Dunkin's lead and create foundations to raise and distribute money?
**Links & Notes**
- [Joy in Childhood Foundation](http://www.Dunkin'brands.com/foundation "Joy in Childhood Foundation")
- [Dunkin' Donuts Cops on the Rooftop](https://www.soill.org/event/Dunkin'-donuts-cop-on-rooftop/ "Dunkin' Donuts Cops on the Rooftop")
- [Christine Riley Miller on Twitter](https://twitter.com/crileycsr "Christine Riley Miller on Twitter")
Released:
Nov 8, 2016
Format:
Podcast episode
Titles in the series (100)
19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing: This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on "Seeking Success by Helping to Feed the Hungry." by The Engage For Good Podcast with Alli Murphy