Interview! Diego Alves, Founder and Chief Executive Officer of Pet and Tie “We want to be the premium app for pet parents and pets.” Ever have trouble finding a pet sitter? Diego did, and that experience was the impetus to his envisioning an virtual community where pet owners could connect to all of the services they need. His new app, “Pet and Tie,” available on Apple and Android, aims to help pet owners save time and money and be responsible parents to their pets whether they’re seeking play dates, grooming services or vet appointments. Funding the development of the app himself, Diego talks about the challenges of being a digital entrepreneur, building an easy-to-use interface, and getting the recognition and membership that will make the app a success: “Pet and Tie will only be effective if people use it."   For more information, visit petandtie.com.