How all-in are you when it comes to building the life you want? For many of us, we think we want something, but the truth is we aren’t willing to give up x, y or z to get there. Lisa Bilyeu knows how to put it all on the line. Join me as I sit down with the co-founder of the billion-dollar company, Quest.
In this episode, Lisa shares her own health struggles and how she made the choice to overcome them. She also reveals how she went from housewife to world-class entrepreneur and provides some of her best mindset shifts for creating the life you desire.
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About Lisa Bilyeu
Lisa is living proof that Darwin was right when he said it’s not the strongest of the species that survive, nor the most intelligent, but rather the most adaptive to change.
Lisa began her professional career in film, moved briefly into administration, and then, as a founding team member at Quest Nutrition, she took on logistics –
building the company’s fulfillment department from scratch and helping facilitate the company’s rise to #2 on the Inc. 500 list of the fastest-growing private companies.
Lisa then returned to media, helping build the company’s revolutionary in-house media team, producing content that has been viewed over 100,000,000 times. Presently, as co-founder of Impact Theory, she’s looking to combine her highly developed skills as a creative producer with her drive to help people build things that matter.
Be So Good They Can’t Ignore You
“Take the best talent and then invest in them.” – Lisa Bilyeu
For a lot of people, when it’s time to invest in their business, they often shortchange themselves by just taking whoever they can find. For me – and for Lisa – it’s better to have nobody than a bad body.
Talent doesn’t mean having been born with a certain skillset. It means that you’re willing to keep pushing yourself and learning. So, for Lisa, if someone comes into her business patting themselves on the back and believing they can never make a mistake, there’s a good chance she wouldn’t hire them.
The reason? Lisa wants her team to know they’re never going to be perfect. They will make mistakes. They will get critiqued. Talent then could be defined as the drive to push yourself to accumulate said skill and the desire to continuously refine it and build on it.
How All-in Am I?
I meet people all the time who have lofty goals and dreams. They want time freedom, they want to work from home, they want to travel on a whim, but when it comes to investing in the life they want, they often don’t.
That’s why I love this question so much: How All-in Am I?
In other words, what am I willing to sacrifice and what am I not willing sacrifice? How all-in am I willing to go? What am I willing to lose?
At the end of the day, you have to do what feels right for you. For Lisa, she put her house on the line because she knew if she didn’t, she’d look back and know she hadn’t given it her all.
I Choose This Life – the Key to Personal Responsibility
Lisa never expected to be an entrepreneur. She was a housewife for eight years and had been primed her whole life for that role. So when her husband suggested this new business venture – Quest – Lisa had to restructure her mindset and take responsibility for her choices.
Within two years, Lisa went from shipping out bars from her living room floor to building out a 10,000 square foot shipping department with 40 employees. How did she do it?
She made the choice to ask all the questions she needed to achieve the things she wanted and to push the business forward. She could let fear paralyze her. She also could have pretended she knew what she was doing. But neither of t