There are always exciting things happening in the city of Madison! Think of the I Love Madison show as your tour guide to all of the great places this city on an isthmus has to offer! If you are looking for great food, outstanding entertainment, outdoor recreation activities, business connections or just a community to call home, look no further than Madison, Wisconsin! On this episode, host Neil Mathweg interviews two Madison Start-up entrepreneurs who are revolutionizing how undiscovered artists can share their music with the world, through a new platform called LÜM. Thanks for listening, and enjoy the “tour” of Madison! The Vlog, the blog, the music minute, and the E-Newsletter...All the happenings around Madison, right at your fingertips It has been an exciting week around Madison, and the team has been diligent about capturing all of the happenings around the city so they can share them with you! We had the chance to interview NFL Legend Donald Driver this week, and plan to share that conversation on next week’s episode + Vlog. If you want to stay current on special events, music programs, and popular spots around the city, check out the I Love Madison website and YouTube channel. Chris Reese hosts the “My Move” segment with guest Josh Erickson Josh Erickson finished his undergrad here in Madison, then moved away to pursue his career. His heart stayed in Madison, though, and eventually led him and his family back to the city. Josh loves sports, so the local softball team provided a great way for him to reconnect with the community. Madison offers an amazing array of outdoor recreation activities, so there is something for everyone, from softball to running to biking and boating on the lake. If you are looking for a few places that capture the culture of Madison, Josh recommends checking out Union Terrace, the Old Fashioned, and the Weary Traveler. The Shake The lake music festival was also on his list, and well as a visit to the capitol building. Streaming, social networking and how it relates to live entertainment Max Fergus And Elijah Isenberger are two entrepreneurs in Madison who are building a start-up that will revolutionize how musicians and fans connect and share content. Live Undiscovered Music, or LÜM, is a music discovery and streaming platform that focuses on giving power to up and coming artists and dedicated music lovers so that more musicians can earn a livable income through their passion for music, and fans can discover that music in a way that does not currently exist. The LÜM platform is based on social networking, which allows the application to increase user to user and user to artist engagement unlike any other music or social media platform. By rethinking the interaction between social media and streaming, they hope that LÜM will eventually become a digital “talent pool” for live entertainment around the world. Outline of This Episode [1:45] Today, Neil Mathweg highlights one Madison Startup that is about to change the music industry! [3:15] Text the words “I Love Madison” to 44222 to get all the links, resources and content from this episode. [3:30] Chris Reese hosts the “My Move” segment with guest Josh Erickson [9:15] Thanks to our amazing sponsors [10:00] LÜM is a Madison Startup that will revolutionize how musicians and fans connect and share content [12:45] How do artists get involved with LÜM? [16:3] Madison is poised to be the next Silicon Valley [18:45] Max and Elijah on why Madison is the perfect city for students and entrepreneurs Resources & People Mentioned Shake The Lake Music Festival The Weary Traveler Dotty Dumpling's Dowry The Old Fashioned Restaurant Terrace at Memorial Union Live Undiscovered Music - LÜM Facebook Text the word “ILoveMadison” to 44222 and get all the updates from I Love Madison! This Episode’s Sponsors: Chris Reese of American Family Insurance Kelly Roettger of UniKern Studio Connect With Neil facebook.com/ilovemadisonshow.com instagram.com/ilovemadiso