75 min listen
Sarah Banet-Weiser, “Authentic: The Politics of Ambivalence in a Brand Culture” (NYU Press, 2013)
Sarah Banet-Weiser, “Authentic: The Politics of Ambivalence in a Brand Culture” (NYU Press, 2013)
ratings:
Length:
58 minutes
Released:
Aug 27, 2013
Format:
Podcast episode
Description
In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come to expect, and to some extent accept, that authenticity, like everything else, can be trademarked. Through rich case studies–Dove ad campaigns, Facebook self-performance, street art, green activism, and New Age spirituality among them–Authentic identifies the pervasive (and often troubling) ambivalence of branded living.Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Aug 27, 2013
Format:
Podcast episode
Titles in the series (100)
Thomas Wheatland, “The Frankfurt School in Exile” (University of Minnesota Press, 2009): I have a friend who, as a young child, happened to meet Herbert Marcuse, by that time a rock-star intellectual and darling of the American student movement. Upon seeing the man, he exclaimed “Marcuse! Marcuse! You have such a beautiful head! by New Books in Critical Theory