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Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

FromThe CMO Podcast


Jill Cress (PayPal) | Aligning Purpose and Commerce at PayPal

FromThe CMO Podcast

ratings:
Length:
59 minutes
Released:
Jan 15, 2020
Format:
Podcast episode

Description

Jill Cress is the VP of Consumer Marketing at Paypal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on a career path aligning consumer insights and brand purpose. In her new role at Paypal, Jill tells Jim how she wants to solve problems that matter to global consumers and Paypal's vision to do good in the world.  
Released:
Jan 15, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.