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#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
19 minutes
Released:
Mar 12, 2020
Format:
Podcast episode
Description
On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO. On the show you'll learn: Why your product should come first and your content should come secondWhy you shouldn't fear Google Algorithm updates Why you should consider NOT using keyword researchHow Zillow's product market fit approach led them to success How Google will reward you for building the right content What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategyPlus, Eli provides his top tip for the audience. If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here. For information regarding your data privacy, visit acast.com/privacy
Released:
Mar 12, 2020
Format:
Podcast episode
Titles in the series (100)
AN INTRODUCTION TO ONLINE MARKETING – PODCAST EPISODE #1: A series of tips and practical advice on how to get the best from Internet Marketing. Hosted by Andy White, alongside Daniel Rowles and … See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing