On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content. The show has a whole lead of content marketing tips you can put into place right now. You'll learn: Why getting the most out of your content is so important right nowHow you can let Google bring leads to youHow content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketingWhy if your content isn’t positioning, you should talk to a professional who can helpWhy if you used to do a lot of onsite, you should talk about how you can do things virtuallyHow you can use re-purposed content to build on know-like-and-trust Why interviewing internal subject matter experts can lead to excellent content that your readers will lovePlus Heather provides her top content marketing tip for the audience. If you'd like to connect with Heather, you can find her on Twitter here.  For information regarding your data privacy, visit acast.com/privacy