Today’s episode is part two of two from a talk I did at Tom Ferry’s event. Tom Ferry, the CEO and Founder of Ferry International, is a top real estate coach, speaker, bestselling author and show host. He hosts wildly successful events that help entrepreneurs get an edge – which is why he asked me to speak. In this section, I reveal why when you change your belief system you change your result. But it doesn’t just take a change in your mind. You must follow that with a strategic, tactical, and integrated plan that is multi-dimensional. Otherwise, you’ll be with the rest of the 98% of small and medium business owners that never reach their goals. Throughout this section of the talk I’ll discuss what marketing really is. I’ll explain how to use the force multiplier effect in your business and find referrals where you never thought possible. So, tune in, listen carefully, and enjoy the second part of this impactful discussion. 00:00 – 04:00 – When you change your mindset you change your results 04:00 – 07:30 - How to get funnel vision and ask the right questions 07:30 – 12:00 - What marketing really is12:00 – 17:00 - The force multiplier effect in business17:00 – 20:00 - Understanding the importance of referrals20:00 – 25:00 – Considering payoffs and finding unique referral strategies