Culture is usually the hardest thing for organizations to figure out. It’s something you can’t see or touch. Culture is how employees feel working for the organization. I’ll never forget the story of when President Kennedy visited NASA Space Center. In the middle of his tour, he saw a man walking down the hall with a mop and a bucket. President Kennedy stopped the tour and went over to the man and said, “Hi, I'm President Kennedy. What do you do here?” And the man said: “I helped put a man on the moon.” This is the type of culture they had in NASA, and it’s something every company should have. The type of culture you have in your organization greatly impacts the employee experience.