CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online, and everywhere in between. In this episode Sri and PVSB are interviewing Kiri Masters and talking about what’s happening in the world of Amazon and 3p marketplaces, how have things changed during the pandemic, should you focus on Amazon vs DTC if you’re a start-up, what’s the difference between media and paid search advertising on Amazon, and sharing some tips and hacks vs strategic goal setting, and some advice for the Q4. Tune in to learn more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Sri Rajagopalan Connect with Peter V.S. Bond Learn more about Bobsled Marketing Subscribe to The CPG Guys podcast