Along with co-founder Mark Zheng, Ray Li is out to “mainstream custom clothing” with their brand Sene.    Sene stems from Ray’s passion for eliminating the misguided notion of the “ideal body” and creating clothes that fit anybody.    It produces an accessible alternative for those who strive to get custom-fitted suits or jeans at a reasonable price.    As Ray mentions in the episode, “our mission is to empower people of all shapes and sizes to feel their best.”    Although the idea seems full proof, increasing its growth was a challenge, as Ray recalls.    Listen to today's episode of The  Story of a Brand as Ramon Vela interviews Ray, and they discuss overcoming those challenges, especially as a new company, to break old traditions.    In part 1, Ray discusses the following: Ray’s mentor experience, Sene and what it is; Expressing the brand mission; Creating accessible custom clothing; Breaking boundaries in mainstream fashion; The first attempt in creating Sene; Adapting the brand to COVID complications; and much more.   For more on Sene, visit:  https://senestudio.com/   *   This episode and our entire podcast are brought to you by ATTN Agency.    ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   This episode is also brought to you by Forum Brands.   Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?    If this sounds like you, you should get to know Forum Brands.    Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.   If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.