This week I’m excited to share a unique side hustle that’s turning hobbies into profits, through what I’m calling “local” e-commerce. This is a story of building a following for homemade or handmade products -- without shipping anything, without advertising, and without relying on 3rd party marketplaces like Amazon or Etsy for exposure. We’re going to explore this through the lens of So Here’s the Dough, a local cottage kitchen cookie operation run by a friend of mine here in Livermore, Jenn Fei. Jenn is an attorney and real estate broker by trade, but those professions have now become the side hustles to her thriving cookie business. Tune in to hear: when it's time to turn your hobby into a business how to grow a loyal and hungry (pun intended) following for your products how to consistently generate new product ideas other growth ideas for artisan products Full show notes