Jeff Walker is widely considered as one of the top internet marketing experts online today. He's also the author a New York Times best-selling book called "Launch - An internet millionaires secret formula to sell almost anything online, build the business you love, and live the life of your dream". He's also very well known for being the creator of "Product Launch Formula". During this interview we discuss: 1:54 - Jeff shares a bit of his backstory on how and why he choose internet marketing. 3:24 - How "Sequences" can be a very powerful sales mechanism. 3:50 - How and why Jeff created his "Product Launch Formula" 4:35 - Jeff's shares some of his crazy launch experience including $1 million in 53 minutes! 6:25 - The evolution of Product Launch Formula and why it still works as well today as 10 years ago. 7:52 - Why you should be a publisher if you're building a business 10:57 - Jeff shared a business superpower he wished he had 12:39 - How product launch formula works and how pre-launch content works? 18:06 - A tip from Jeff on how to get over the fear of being on camera. 22:16 - How long should pre-launch and sales offer views be?  26:03 - What's hope marketing and why you shouldn't depend on it. 26:55 - Jeff shares his favorite growth tool/software. 29:17 - He recommended one of his favorite books to us. Jeff's Websites: www.productlaunchformula.com Get Jeff's book "Launch" on Amazon! -------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]