In this first part of this Feature, William Uecker, Co-Founder of CartText, talks about the impact that personalization truly has in the e-commerce world. Through tech evolutions, digitalization has seemingly distanced personal interaction. Kiosks are automated, self-checkouts are more prevalent, and the buying experience has almost completely turned digital. Although with CartText, it creates a blend of the new wave digital commerce environment and that old school tradition of interacting with the real people. William Uecker, CEO of CartText, explains to us the experience of using the program. CartText is a software that utilizes the personalization of SMS text messages for abandoned cart recovery by using live agents. Check out the episode to hear how to fully utilize the power of real people with CartText and the use of SMS text.  .  In part one, Carter discusses; Who is CartText and how it works; Why personal interaction trumps tech bots; Evolving with SMS text; Interacting with the consumer to save your cart abandonment; Personalizing CartText for your company; Using live agents versus AI software; And so much more.   Join us while Ramon Vela interviews William in this episode and listen to him share the inside story. For more on CartText, visit: https://carttext.com/ Visit our advertisers: CartText - https://carttext.com/  Retention Science - RetentionScience.com/SOB