**This episode is brought to you by ATTN Agency and Repeat.**   In the second part of this feature, Steve Schwartz, the CEO of Art of Tea, compares tea to wine. The grapes that go into the wine are meticulously sourced and grown, yet the leaves that go into tea don’t have the same backstory. Art of Tea uses the idea of specifically-selected leaves to go into each drink. Steve outlines some of the cooking processes that result in different tastes and some of the harvesting techniques used. Even the size of the leaves has a huge impact on the final taste. Steve shows his experience by diving into the specifics and science behind making tea, giving us a better understanding of this magical process. In part 2, we learn about the intricacies of sourcing and preparing tea leaves, the science behind making tea, and why it all matters. Join Ramon Vela and Steve as they breakdown the inside story on The Story of a Brand. For more on Art of Tea, visit: https://www.artoftea.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results. For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/ * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit signup.getrepeat.io.